2019 CV Business Innovator Awards

18 Corporate Vision - Business Innovator Awards 2019 , ICEBAR London Most Unique Bar Experience 2019 - London: ICEBAR London Jul19159 Centre stage is a unique perineal installation that encapsulates each theme and is frozen in place throughout the concept’s duration, allowing guests to marvel at the artistry and innovation of the bar’s team. Former Nobu chef Johhny creates a range of sumptuous treats for guests to sample during their time at the ICEBAR, including a spicy Asian offering, which revolves around a selection of tempting rolls and Bao. This is part of the brand’s new food offering, with its new residency, Yuu Kitchen @ICEBAR, bringing an East London foodie sensation into the heart of the West End for the first time. Thanks to these delicious culinary delights and its quality cocktails, ICEBAR sets itself apart as more than just a gimmick, but as a truly creative bar experience that has to be seen to be believed. Currently, ICEBAR’s theme, Valhalla Calling, has been inspired by Viking myth and legend and offers a truly exciting and enjoyable experience for visitors from far and wide. This creative theme is bringing a range of visitors the chance to experience Viking themed cocktails, delicious delicacies and stunning surroundings in the heart of London. Ultimately, over the past 15 years ICEBAR has established itself as a truly timeless experience, and looking ahead the team has exciting plans to grow this concept by offering off-site Christmas party experiences for a select range of clients. This development and the others that the firm has on the horizon will help ICEBAR to cement its reputation as the provider of the UK’s most innovative bar experience. A pioneer in the hospitalitymarket, for more than 15 years ICEBAR has been the UK’s only permanent bar made entirely of ice. As we showcase some of the winners of this year’s Business Innovator Awards, we felt this supplement wouldn’t be complete without checking out this unforgettable bar experience. Welcoming over 200,000 guests into the ICEBAR every year from London as well the UK and international visitors, this unique venue has become a perfect experience for a wide variety of customers seeking to see for themselves what it feels like to drink perfectly crafted cocktails in a beautiful ice haven. At the heart of the success of this innovative concept is the ICEBAR experience itself: a -5°C cocktail bar and art installation that changes theme once a year. Each ICEBAR concept is completely unique, with an expert team of designers, mixologists and staff all on hand to craft a perfect experience for every guest and ensure that there is always something new to try. Past themes have included Rock’n’Roll, Under the Sea and Jewellery. As well as welcoming a wide range of individual and group guests, ICEBAR also hosts spectacular, unmissable Christmas events at the ICEBAR. The firm has also taken part in some hugely creative projects over the years, ranging from fashion and music video shoots through to charity collaborations and new product launches and, of course, the bar’s renowned New Year’s Eve parties.