Small Business Awards 2020

The value of a brand, and the impact that this has on the customer, cannot be overstated. Developing a clear connection between brand and product, therefore, is incredibly important. The team at Fountainhead Design have led the way when it comes to developing long-lasting loyalty between brands and consumers. We dig a little deeper to see how this team has achieved so much in the light of their success. Best Independent Branding & Design Agency - South Africa For the last twenty-five years, Fountainhead Design has been at the forefront of South African’s branding and design legacy. With an extensive portfolio of work that spans product brands, trade communication, corporate identity and spatial design, it’s little wonder that the team are in such high demand and have achieved such levels of success. What has allowed the business to thrive is an approach that doesn’t just look for exceptional design, but a powerful brand that stands out in a busy world. The team adopt a considered strategic approach to every project that starts with a process of discovery, working out the key objectives of a client in relation to consumer and trade insights. This information allows the creative teams to address the brief in its entirety, resulting in some truly beautiful results. The team’s experience in solution-driven brand creation means that much of their work comes from direct referrals. It’s a testament to the success of Fountainhead Design that so many former clients are happy to recommend them for projects. The team operate across many different sectors and industries, with longstanding international clients such as Lactalis, Akzonobel, British American Tobacco and McCain standing alongside preeminent South African companies such as Pioneer Foods, Distell, Bliss Brands, Libstar and The Foschini Group. 2020 saw Fountainhead Design celebrate twenty-five years of operation. This success is a credit to exceptional creativity and energy of our team of designers, finished artists and account directors as well as the strategic approach that has allowed the business to flourish. Over this quarter century, the team has crafted purposeful design and extraordinary brand building solutions across various FMCG categories and other industries, both locally and internationally. The firm’s core strength was, and remains, packaging design. Looking ahead has been one of the many reasons why Fountainhead Design has thrived over the years. Growth is an important part of any business, and the team has long taken the approach that a lack of growth leads to stagnation and irrelevancy. As such, the team constantly evaluates its offering, client mix, skillset, potential and sustainability. Fountainhead Design’s pragmatic strategy includes ways of growing the business to new markets internationally and locally while building on the team’s core competencies and expertise. This means that the team are not just looking at ways of growing in revenue, but in enhancing the skills and daily experience of the team. When talking about the team, Fountainhead Design know that the whole is greater than the sum of its parts. The collaborative approach is inextricably linked to the firm’s values, allowing the team to embrace an attitude of transparency and trust. New staff are not just chosen on their skill and potential, but their temperament, personality and teamwork. This creates a place where a diverse team, each with their own respective strengths and weaknesses, can thrive. Working in this way is how the team have been able to achieve some of their biggest successes, and why the firm has not just thrived for the last twenty-five years, but will thrive for the next twenty-five too. Company: Fountainhead Design Name: Fay Kajee Web Address: www.fountainhead.co.za Email: [email protected] Sep20988 For the last twenty-five years, Fountainhead Design has been at the forefront of South African’s branding and design legacy. With an extensive portfolio of work that spans product brands, trade communication, corporate identity and spatial design, it’s little wonder that the team are in such high demand and have achieved such levels of success.