An Amazing Journey

JCI Jones Chemicals is a leading international manufacturer and distributor of inorganic chemicals. JCI is the largest re-packager of chlorine, and one of the largest manufacturers of high strength chlorine bleach (Sodium Hypochlorite). Jeffrey W. Jones, Chief Executive Officer.


Chairman tells us more about the company’s work, following his success in winning the 2017 US Small Cap CEO of the Year award, as part of the 2017 Small Cap CEO Awards.

JCI was founded by Mr. J.W. Jones in 1930. ‘J.W.’ started the company by making high strength bleach in a bath-tub, in his rural upper New York State garage. Since that beginning during the Great Depression, ‘J. W’s’ son Robert was his successor as CEO, his Grandson Jeffrey is now the CEO and his two great grandsons are co-presidents of the company.

JCI is a Privately held family corporation, with 11 facilities in the United States with its corporate headquarters located in Sarasota, Florida. JCI’s accounts range from Nigeria, Puerto Rico, Jamaica and (16) other ‘foreign’ countries, with an estimated 60% of the United States chlorine market. JCI’s primary products liquid chlorine, bleach and liquid caustic soda which are vital as the disinfectant in municipal drinking and waste water treatment plants throughout the world. Jeffrey begins the interview by providing some fascinating background to the firm’s success during its rich 87-year history and something of his own background too.

“In its 87-year history, JCI continues to receive numerous safety awards and certifications from the industry, municipalities and regulatory agencies. JCI is fully compliant with all domestic and related governmental regulatory agency criteria. With JCI’s vast experience, and proven reliability, I believe that the company can service virtually any entity and anywhere using its products.

“I attended Lycoming College in Williamsport, Pennsylvania. I graduated from The University of Puget Sound in Tacoma, Washington. I have worked my life-time at the company, beginning full-time in January 1976. I became JCI’s President in 1989 and Chairman and CEO in 1993.
“Mr. J.W. Jones passed away in 1986. His son Mr. Robert Jones passed away in 1993. Upon their passing, I was the sole remaining member of a large family active in the company. Several of the remaining family shareholders decided they wanted to have their shares sold or purchased by the company. Unable to do so, the pressure was placed on me to sell the company.

I refused, which resulted in litigation filed in Manhattan Superior Court in New York City, lasting for five years. The matter was resolved in 1998, wherein I agreed to a settlement, personally guaranteeing JCI repurchasing all the outstanding shares from all other shareholders for $51 million. The payments would be made in 80 quarterly payments over a 20-year period.”
This debt caused JCI serious financial concerns Jeffrey underlines. The existing bank called their credit line, and marketing efforts with new banks were extremely difficult due to this large debt. After considerable efforts, JCI settled in with an asset based loan facility, which was fine, yet did not allow JCI to have any cash reserves to grow. Yet, in February of 2017 the final payment was made, and JCI is now engaged in a tremendous growth strategy.

Jeffrey Jones, JCI’s CEO then told us his thoughts on winning the 2017 US Small Cap CEO of the Year award, his largest accomplishment this year and his source of encouragement on the exciting journey of life he has taken so far.

“I am indeed very pleased and humbled with this award. When I began my work at JCI Jones Chemicals, I did not do so for any rewards. My reward remains seeing all the past and present efforts by so many devoted individuals enjoying the security and their own rewards by their efforts at JCI. I am particularly proud of JCI’s success – as evident in our excellent safety record and our customer and employee satisfaction – as well as recognition from the many regulatory agencies charged with setting compliance standards.

“Paying of the large exshareholder debt this year, has perhaps been my largest accomplishment. It provides for my sons and all current and future family and JCI employees a great ‘re-birth’ of our company. We will continue to maintain our market share in the United States water treatment industry while expanding aggressively in the Southern Hemisphere where many countries are in desperate need of clean potable water and waste water treatment. It is my hope that this award and reference to JCI Jones Chemicals to those in need of our products, will bring notice and allow us the privilege to serve you your needs.

“I also give thanks to my Saviour Jesus Christ, who told me back in 1998 to take that ‘leap of faith’ with Him. And to my sons and my dear wife who always have given me the encouragement and have been my moral and ethical ‘compass’ along this amazing journey.”

Company: JCI Jones Chemicals, Inc.
Name: Jeffrey W. Jones, Chief Executive Officer & Chairman
Email: [email protected]
Web Address:

The 2017 Health & Safety Awards Press Release


Corporate Vision Unveils the 2017 Health & Safety Awards Winners

United Kingdom, 2017– Corporate Vision Magazine has announced the winners of the 2017 Health & Safety Awards.

An industry that is constantly evolving, the health and safety sector works tirelessly to ensure that they keep up-to-date with these new developments. Behind the scenes, ensuring that these changes go seamlessly, are the leading lights of this dynamic industry.

As such we have established the 2017 Health & Safety Awards to celebrate the companies and individuals whose dedication and hard-work is often overlooked. We will be casting a light on the remarkable firms and individuals whose inimitable ways and innovative thinking has seen then reach incomparable heights and gain remarkable accomplishments.

Jazmin Collins, Awards Co-ordinator, commented: “Health and safety is a vital, life saving industry. Therefore, it is with great pleasure that I congratulate my winners and wish them the best of luck for the future.”  

To learn more about these illustrious winners, and to find out the secrets behind their success, please visit



About Corporate Vision Magazine

Created by a highly experienced and passionate team of business experts, advisors and insiders, Corporate Vision provides discerning readers worldwide with a wealth of news, features and comment on the corporate issues of the day.

Security Applications and Wireless M2M Markets


This strategic research report provides you with unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

What are the key applications for wireless M2M communication in the security industry? Cellular connectivity is rapidly becoming a standard feature in security alarm systems for the consumer market. Vehicle tracking and recovery systems combining wireless M2M communication and satellite positioning are increasingly often specified by motor insurance companies. Learn about the business opportunities associated with wireless M2M solutions for the security industry.

Security Applications and Wireless M2M is the eighth consecutive report analysing the latest developments among the key applications for wireless M2M communication in the European and North American security industry.

This report answers the following questions:

Which are the key applications that generate most benefits for the end customers?
Who are the leading providers of monitored small business and home alarm systems?
Why are leading alarm system providers investing in smart home technology?
When will wireless connectivity become a standard feature in alarm systems?
Who are the leading providers of aftermarket vehicle tracking solutions?
Which carmakers offer stolen vehicle tracking services as part of telematics services?
What is the potential market size for wireless M2M communication in the security industry?

MuleSoft Announces Availability of Anypoint Platform on G-Cloud 9


MuleSoft, provider of the leading platform for building application networks, today announced the availability of Anypoint Platform™ on the UK government’s latest G-Cloud framework, G-Cloud 9. The framework provides UK public sector organisations with a way to buy cloud-based services as commodities to accelerate cloud adoption in a timely and cost-effective manner.

Provided by the Crown Commercial Service (CCS), G-Cloud 9 eliminates the need for organisations to individually research and enter into procurement contracts with technology vendors. As a result, Anypoint Platform will be easily accessible to central and local government, education and health services, devolved administrations, emergency services, defence and not-for-profit organisations. Anypoint Platform is available in both Public Cloud and Private Cloud iterations on Lot 1: Cloud Hosting.

“More than half of respondents cited public services as the most disconnected industry, according to MuleSoft’s latest Connected Consumer Report 2017. Public sector IT teams are under incredible pressure, as cloud, SaaS, mobile and IoT ramp up the number of endpoints that organisations need to connect to both on-premises and in the cloud,” said David Wyatt, vice president of EMEA, MuleSoft. “In order to accelerate movement to the cloud while retaining value from legacy investments, many public sector organisations are turning to Anypoint Platform to be more agile by building application networks. Application networks help organisations turn IT assets into services, which can be quickly discovered and easily reused by consumers on the network to develop more transformative services that drive stronger citizen engagement.”

“We’re leading a step-change in procurement to ensure that user-centred, design-led, data-driven and open approaches are commonplace in contracting by 2020,” said Digital Marketplace Director Warren Smith in a recent public statement. “This reduces barriers for suppliers to do business with the public sector market, giving access to a greater number of new and innovative suppliers. Many of them have never had the opportunity to work with government before.”

Public sector organisations are driving digital transformation to achieve their strategic initiatives, such as enriching consumer experiences, increasing operational efficiencies and delivering capabilities through digital channels. G-Cloud strengthens MuleSoft’s commitment to growing its public sector solutions. MuleSoft is integral in helping organisations to change and innovate faster and has been recognised by Gartner for four consecutive years as a Leader in its Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS). UK public sector customers already include leading organisations such as the Medicines and Healthcare products Regulatory Agency (MHRA) and the Care Quality Commission (CQC).

Gartner, Inc., “Magic Quadrant for Enterprise Integration Platform as a Service” by Keith Guttridge, Massimo Pezzini, Elizabeth Golluscio, Eric Thoo, Kimihiko Iijima, Mary Wilcox, March 30, 2017.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Global Leadership Coaching


Culture-Conscious International Ltd provides customised Global Leadership Coaching for business leaders, HR professionals, and expatriates. We spoke with Culture-Conscious International Ltd’s president, Jan O’Brien to discover more about the success of her firm.

Culture-Conscious International Ltd provides customized Global Leadership Coaching for business leaders, HR professionals, and expatriates, and for anyone seeking to develop their intercultural competence and leadership skills in the global arena.

By working with CultureConscious International, their clients learn how to eliminate confusion and disorientation when dealing with different world views and business practices, and to develop more trusting relationships with their international counterparts. Also, they learn to develop a practice of self-leadership, that will give them the skills and confidence to successfully handle the challenges and opportunities of living and working in a multicultural environment.

As a Master Certified Coach, through the International Association of Coaching (IAC), and a senior facilitator with Personal Leadership Seminars, Jan is passionate about supporting global business leaders to become more effective and inspired so that they can expand what is possible in their leadership. What Jan means by ‘what is possible’ is the cross-cultural context where so often, leaders struggle. By building trusting relationships and phenomenal communications, leaders who practice intercultural competence and mindful and creative leadership, can effectively transform their multicultural business experience.

Kickstarting the interview, Culture-Conscious International Ltd’s president, Jan O’Brien begins by telling us a bit more about the company’s overall mission, and the steps they take to ensure they achieve it.

“At Culture-Conscious International Ltd, our mission is to provide support to global business leaders so that they can become more effective and inspired, in order for them to be able to expand on what is possible in their leadership. Included in our coaching packages, is a global leadership assessment tool that helps you to cultivate an effective intercultural mindset. Its focus is uniquely on you and how you as an individual approach your work in the international arena, and it reflects the ways in which you would tend to behave in intercultural settings.

When discussing what differentiates the firm from competitors, Jan goes into detail about how she delivers her coaching package, and what’s included within it.

“My way of delivery is on a one-to-one or small group basis, which allows me to do both feedback and feed forward and is unique to each individual. The format of my coaching package has a minimum time frame of three months via phone, Skype or online platform. Coaching individuals and small groups over an extended period, makes a much greater impact than putting people into a one-dayonly classroom environment. Now, I combine the strengths of past training experience with a delivery through coaching.

“Included in my coaching package, is a private online journaling/note-taking site which only I and my clients have access to. This is a platform where they can document their progress, challenges and intercultural experiences and receive continuing support between coaching sessions. Through this tool, I have the ability to stay connected to my clients on a continuing basis, even when they are traveling or located overseas. This provides a method for my clients to give me immediate feedback. Also, I respond to their online posts, observations and questions and help them discover timely solutions.”

Bringing the interview to a close, Jan envisions what the future holds for the company.
“My company is constantly evolving, and I strive to remain open to potential changes and new possibilities in my profession – including what is of interest to my clients! As a result of numerous requests, I am excited to share that I am now offering Personal Coaching, which includes a process for taking leadership of yourself when faced with challenges and personal and professional transitions.

“The central method I use is called Personal Leadership: Making a World of Difference™. Personal Leadership (PL) is about mindfully and creatively taking leadership of yourself, accessing your inner wisdom, your full intelligence, and your personal resources. PL, (developed by Sheila Ramsey PhD, Barbara Schaetti PhD, and Gordon Watanabe EdD) has been developed and tested for over 15 years with people from all over the world, in a wide variety of contexts including leadership development, global business, teambuilding, intercultural relations, international education, expatriate services and personal development.”

Looking ahead, Jan notes on some of the changes she thinks may occur within her industry, highlighting some of the significant research that has already begun.

“Given the significant research being done in the area of social and emotional intelligence, I am continually exploring new skills for my own professional development, including a social and emotional intelligence assessment. Then, I in turn, support my clients to incorporate new developmental pathways for them to explore, measure and develop for themselves. These, and other skills and tools that I use in the coaching process will bridge the gap between my clients’ present situation and their goals for the future, while ensuring that the changes are sustainable and empowering.

“Coaching, as described by the International Association of Coaching (IAC),
‘Coaching is a transformative process for personal and professional awareness, discovery and growth.’”

Company: Culture-Conscious International Ltd

Contact: Jan O’Brien

Contact Email: [email protected]

Address: The Stables, Watermill House, Chevening Road, Chipstead, Kent TN13 2RY, United Kingdom

Web Address:

What the Autumn Statement Means for UK Business


Chancellor Philip Hammond announced his Autumn Statement to Parliament, and the wider implications of his policy changes are sure to affect SMEs across the UK. But will those changes be beneficial or detrimental to conditions for the UK’s owner-managed businesses?

The UK200Group is the UK’s leading membership association of chartered accountancy and law firms, whose members act as trusted business advisers to over 150,000 SMEs. A number of the UK200Group’s members have given their initial views of the Autumn Statement’s impact on the SME community, spanning industries as varied as agriculture, fintech, charities and sole traders.

Liz Ward, Principal of Leeds-based UK200Group member and specialist IP law firm Virtuoso Legal said, “The statement is of great interest to our technology clients as the government seems to understand that they have to actively assist in the generation of IP in order to grow the economy. So far, spending has been promised for universities and also to help technology companies to scale and grow.

“One of the biggest problems is that, whilst the UK generates lots of great start up and SME technology businesses, once they grow they tend to be snapped up by overseas investors. We need to support these companies and help the UK retain talent and ownership of businesses.”

Francis Whitbread, Tax Partner at Chelmsford-based UK200Group member Edmund Carr said, “The announcement of a crackdown on the promoters of tax avoidance schemes is welcomed by those of us who have been trying for years to make sure our clients do NOT get involved with arrangements that are artificial and have no commercial reality.

“Going into a tax avoidance scheme can result in an entrepreneur losing focus on his business as a result of the ‘tax tail wagging the dog’. However, it is disappointing that the Chancellor did not make it clear that the dictum laid down in the Duke of Westminster case in the 1930s, that ‘it is the right of every man to organise his affairs such that he may legitimately pay less tax than might otherwise be the case’ still applies.

“We tax advisers who have taken that to mean tax planning around timing of expenditure, timing of disposal of assets etc. would welcome government clarification that this is not frowned upon, and distinguished from the much more aggressive schemes. Our ability to continue to provide this kind of tax planning advice to our SME clients is essential to their continued financial success.”

Jonathan Russell, Managing Partner at Oxfordshire-based UK200Group member ReesRussell said, “Rural SMEs will benefit with the permanent relief for business rates in rural areas giving tax breaks worth up to £2,900 per year.

“There will be possible help for growth firms with £400 million being pledged to venture capitalist funds for small businesses. However, what the government views as a ‘small business’ is yet to be seen.”

Andrew Jackson, Chair of the UK200Group’s Tax Panel and Head of Tax at UK200Group member Fiander Tovell, based in Southampton, said, “On the plus side, Philip Hammond acknowledges that certainty is welcome, and is largely giving certainty by not tinkering too much with Budget 2016 announcements.

“Having an Autumn Budget in future will also help, as we may have laws coming into effect after they’re made rather than before, as is all too often the case at the moment.

“There were some encouraging suggestions that the Office for Tax Simplification recommendations over aligning tax and National Insurance will go ahead. However, it is discouraging to hear suggestions that employment / self-employment is to be targeted. This is a grey area and there is scope for people on the borderline to be hit hard.

“Similarly, employee expenses and benefits are to be scrutinised. This may mean more detailed rules that employers have to be aware of, and may mean that people getting the same reward package get taxed differently, which seems unfair. The problem is that tax and National Insurance aren’t aligned: if the Chancellor would do that – as suggested by the Office of Tax Simplification – then these problems would go away and employers and employees could just get on with things without having to look over their shoulders all the time.”

Will Abbott, Partner at Cheltenham-based UK200Group member Randall & Payne, said, “From our strategic work with SMEs, we know there is a productivity problem in the UK and the Chancellor was at pains to repeat oft quoted information to emphasis this – we are even less productive than the Italians! It will be interesting to hear more about the £23 billion productivity fund, support to turn R&D into commercial products and the overall aim to lift employee skills in the UK to drive increased wages and living standards.”

John Painter, Managing Partner at Worcestershire-based UK200Group member firm CB Chartered Accountants, said, “My initial thoughts are that the property and construction industries should, as a whole, be delighted with the news that there is an extra £1.4bn towards the cost of building 40,000 new affordable homes, and a further £2.3bn on infrastructure to help move towards the target of 100,000 new homes, especially as there were only 32,000 new homes built in 2015/16.

“If we get the infrastructure and construction moving then the economy should always benefit.

“The restrictions on tenants paying agents fees will probably result in higher rents being charged, which would be counterproductive to what the Government is trying to do.”

James Abbott, Founder of Abbott Moore and President of the UK200Group, said, “Although there weren’t a huge number of changes to tax, I was pleased to see the government’s commitment to lowering Corporation Tax to 17%. This will directly affect a lot of my business clients, who were hit earlier this year by a rise in personal tax on dividends.

“The government’s stance on research and development is also important, and the figures that Philip Hammond gave for our productivity show that we are lagging behind our main competitors. Competitiveness is especially key in the wake of the EU referendum.

“Employees, the self-employed and limited company owners all face different tax and national insurance burdens and this is clearly still very much on the government’s agenda. I genuinely expect some significant changes here, but it is impossible to say with certainty what those changes will be.”



Welcome to the May edition of Corporate Vision Magazine, which is packed with an array of news and features from all across the world.

In recent research, Paessler AG reveals how decision makers (ITDMs) feel about cloud computing and how they are using it to meet the demands of today’s changing business climate. They surveyed more than 2,000 ITDMs globally, including Australia, and found that the majority are positive about cloud and are planning to expand the types of IT services they run in the cloud in the coming years.

British brands have suffered some dramatic falls in their dollar-denominated values this year according to leading valuation and strategy consultancy Brand Finance. While Britain’s 150 most valuable brands are featured in the 2017 Brand Finance UK 150, from the 140 of the brands with data for both 2016 and 2017, 88 have declined in value. On average, the UK’s top brands lost 6% of their value last year. There are a number of reasons behind this, but the common factor is the devaluation of sterling in the wake of the Brexit vote.

I hope you enjoy reading this informative edition.

Jonathan Miles, Editor

Improving Lives Through Education


Delivering an extensive range of courses addressing the needs of global clients, via AAMC Training Group offers its clients access to continual professional development for their employees. We contacted Jeff Mazzini, Managing Director of the group, to learn more.

AAMC Training Group has been operational since 2001 and has local representation in India, Indonesia, Philippines and also delivering nationally across Australia. Its clients are varied as they offer training across an extensive range of sectors, including banking, financial services, insurance, I.T., accounting, bookkeeping, hospitality, retail, credit, and even training for fellow trainers.

When offering such a broad range of training solutions, it becomes particularly important that the correct courses are selected to meet client needs. “Firstly we meet with the clients and undertake a full client training needs analysis and truly understand the issues that clients are experiencing, then we map/align course contents to ensure it will address the training needs of the clients, which in turn will produce the required skilled workers.

“We then meet with the clients again to demonstrate how each unit of the course is aligned to provide the necessary skills for their employees or new recruits. We also supply a fully comprehensive Learning Management System so that clients are able to follow the students’ progress across all the companies’ points of representation.

“AAMC Training has very skilled, long serving and committed team members across our points of representation. Hence, it is the drive, passion and forward thinking that separates us from our competitors.

“We take the time to truly understand the client’s needs and provide solutions in discussion with the clients to meet their needs and then deliver with our skilled trainers and assessors.”

The company’s commitment to bettering others through continual education is made clear through their mottos. “We have trademarked the words ‘Improving Lives Through Education’ and it’s what we aim to do as we fully understand that providing good quality education, training and taking the time to understand the needs and building materials to meet those needs and this enables many to be able to place food on their tables, ongoing.

“We have also trademarked ‘Education without Borders’ as we have a strong belief that the world’s skills shortages can be overcome if great quality education is delivered and its skills are transportable across borders.

“We also think to the future and we constantly write and update via social media platforms on the need for everyone to understand that the digital age has well and truly arrived and that each and every person now must increase their skills and knowledge within the technology areas. Also, technology is not going to go away, but continue to replace more jobs and hence learning about it now is a life time commitment, not just a once off.”

When asked about the current state of the industries in which AAMC operates, Jeff pointed out that the same common problems occur no matter where in the world you looked. “Across each region we operating in, they all have their different challenges. However, the common themes at both employer and employee levels are the slowness to adapt to the new environment we have entered. The speed at which technology has advanced and become essential to business life has caught many unaware along with the false belief that their borders will protect their business models and jobs for life.

“Skills shortages are common across all regions and a lot has to do with the slowness of the changes within the employer groups, employees and education systems as some materials have been around for a long time now and have not adapted to the current environment to meet skills requirements for today.

“To survive into the future three main skills sets are required, IT skills beyond Facebook and emails, having a basic understanding of code would assist. Secondly, relationship skills are most important and thirdly being smarter than your clients, as many clients these days undertake research before they buy.”

So how do AAMC keep on top of emerging developments, to keep themselves, and the training they offer, ahead of the competition? “Constant reading of social media, articles, new papers, magazines, attending online webinars and seminars. We stay close to clients across a wide area of regions, countries, professions, institutions and so gain an understanding of their issues to be ready to address and solve them as they arise. Many issues are common across many areas, it’s just many sell different products or services and that’s what separates them.”

In regards to the future of the business, Jeff remain committed to continued growth, globally. With new projects in development the company is set to see a return in results, capital, and better trained workforces the world over.

He ended with an open invitation to all of our readers. “If you are sitting there reading this and feel that you have some issues within your business model and would like to have a one on one discussion with myself or one of my team please contact us for a free confidential chat.”

Company: AAMC Training Group Pty Ltd
Name: Jeff Mazzini
Email: [email protected]
Web Address:
Address: Head office, Unit 5, 17 Foley Street, Balacatta,
WA 6021, Australia
Telephone: + 61893444088
Mobile: + 61418646078
Skype: jeff.mazzini

Brand Power


A lot, possibly too much, is written about brands, but the reality is that brands are now big business and are here to stay. We and much of the developed and developing world rely on brands in our day to day life, more than we probably realise.

As a consequence, brands are rightly seen as extremely valuable business assets. Forbes currently lists Apple as the number 1 brand with a value exceeding $150billion. However, brands are no longer limited to the names of products, such as Coke (No. 4 and valued at $58.5 billion) or services such as Facebook (No. 5 valued at $52.6 billion), buildings and individuals now have their own brands too.

Depending on which newspaper you read you will be assaulted by a myriad of brands such as Trump, Google, Kardashian, before you even get to the paid-for advertisements.

And the back pages are no different. Sports teams, especially in football, are no longer just linked to a local community, but often major international brands in their own right. Manchester United is considered the world’s most valuable sports team at $2.23 billion, notwithstanding their current form over the last 18 months.

But why stop there? Major sporting and entertainment venues are also no longer known by their location, but by the brand of a sponsor. For many ‘The Emirates’ means a football stadium in North London as much, or perhaps even more than, a major international airline.

And then there are the performers. It is now common place for major sport stars to earn considerable sums from their image rights and in some cases more than they do from actually playing the sport itself.

Not only are brands here to stay, I believe their importance and value will continue to increase. There is now without doubt a greater awareness of and desire for brands across all ages and cultures. As the world grows ever smaller and more connected, through various online means and social media, brands can now be created quickly, inexpensively and internationally.

There will be a proliferation of international brands that emerge and it should be expected that a new or little known brand today will challenge for a top ten place within a decade.

So as we have seen businesses and board rooms recognise the value of brands as never before, companies are increasingly being bought and sold because of the power of their brands. Venture capitalists invest in brands. Rightfully, they know consumers are prepared to pay a premium for certain brands.

However brands only realise their full value and potential if they are properly managed and successfully exploited across multiple product service areas and/or geographies.

To do this one needs to ensure that the brand in question is free for exploitation and use, not just in the domestic home market, but in all markets where it will or might be used by you or by someone else who is prepared to pay handsomely for the privilege of doing so.

It also needs to be protected, principally through registration and enforced. Both cost money but are essential elements in enhancing and guaranteeing the value of the brand.

As their value grows and brands are increasingly seen as prized business assets, so expert guidance becomes even more important. Creating and implementing clearance, protection and enforcement strategies are key skills of a Chartered Trade Mark Attorney. 

For many companies where branding is at the fore, the role of their Charted Trade Mark Attorney, whether in house, external, or a combination of both, has never been more important.

Chartered Trade Mark Attorneys are experts in design and trade mark law and practice. They are extremely well placed to provide both strategic advice and legal expertise in this continually evolving arena.

Chartered Trade Mark Attorneys are governed the Chartered Institute of Trade Mark Attorneys (CITMA) and regulated by The Intellectual Property Regulator, IPReg.

Mark Foreman is an Executive at Rouse & Co International LLP and a member of the Chartered Institute of Trade Mark Attorneys.