5 Things You’re Going to Need When Working from Home


Many people have dreamed of being given the opportunity to work from home. Now that Covid-19 has reared its ugly head, many people are getting that opportunity. It is thought that many will continue to work from home after the crisis has passed and lockdowns are permanently lifted. 

While there are many reasons to keep working from home, the one thing that you need to realize is there are a few things you’re going to need if you keep working from home. Keep on reading to find out what a few of those things are. 


Your Own Insurance

Whether it’s medical insurance or 401K options, when you work for yourself those things are no longer given to you by an employer because you are the employer. There are many different sites where you can check into getting your own health insurance. There are also different life insurance companies that have term life insurance calculators to help you get the best life insurance as well. While working from home for yourself is grand, you still need to make sure that you and your family are covered in the event of an emergency or unexpected death. 


A Dedicated/Comfortable Space 

While you don’t necessarily need a dedicated office, you do need a space that is just yours for your work. It could be anything from a desk in the corner of your bedroom to a desk in the roomy basement. As long as you have a space that is used for just your work materials and is free of distractions you should be fine. It’s also important for that space to be comfortable. You want a comfortable chair, decorations on the wall, and a way to stay cool and warm when working. If you intend to make a business out of staying at home, however, you’re going to eventually need an office of your own. 


Tools that Are Reliable

If you’re going to work from home, then you’re going to need the right tools to do it with. First, you need a reliable, good-quality computer, and then you need reliable Wi-Fi. The last thing you want is to be in a meeting with a client and your Wi-Fi goes out or your laptop gives up the ghost. You may also need a landline to talk to clients on, as cell service can be spotty in some areas. Make sure that you have the money to pay for these extra tools because if you don’t you’re already behind and it’ll be hard to catch up. 


Time Management Skills are Key

Time management skills are key to a successful work from home experience. You need to be able to not only plan out and manage your workday, but be able to manage distractions such as phone calls, knocks at the door, and family obligations as well. Managing work and home life can easily run together when you work from home. If you wish to be a success in your new endeavor, then you’re going to have to find a work/life balance that works well for you, your clients, and your family.


An Upbeat Attitude

Working from home isn’t as easy as you might think. It’s important to have an upbeat, take-charge attitude or you’re destined to fail in your task. 

These are just a few of the things you’re going to need if you intend to make working from home a permanent thing when the crisis is over and things are back to the new normal. From getting your own insurance to having an upbeat attitude, it can be done with a lot of work and a little patience.

Fashion eCommerce Industry: What to Implement for Instant Growth

fashion eCommerce

Are you a fashion eCommerce retailer? You’re in luck, as the industry is growing at a rapid pace. According to Statista, the retail eCommerce revenue from fashion apparel, accessories, and footwear is expected to reach $146 billion by 2023.

This rapid growth means opportunities, but it also means fierce competition. For that reason, you need to find ways to set yourself apart from the crowd and build a profitable fashion eCommerce brand that can generate steady profits. Here are 6 ideas that will help you.


1.  Visuals Are Everything

Brick-and-mortar stores heavily rely on the quality of the product display. Customers can touch the product and try it on before deciding whether it’s worth buying. However, with online stores, the visual experience is limited to the photo content on the website. That’s why it is absolutely necessary for fashion eCommerce stores to provide high-quality images that convey maximum information and highlight the perceived value.

It also helps if you provide a zoom option and enable users to see the product from multiple angles. Another option is to show customers how the product can be worn and/or combined with other items. Finally, you can also add images of your packaging so that customers can see how they’ll receive the product.

Beside product images, you should also ensure that the overall visual experience (navigation and website design) is attractive and user-friendly.


2.  Use Apparel Management Software

In this day and age, fashion businesses can no longer rely on manual processes. The great number of products and operations requires a higher degree of adaptability and flexibility from fashion retailers in order to be able to grow their business and remain successful. Fortunately, this can be easily achieved with the right tool.

Apparel management software can help retailers to streamline a number of processes including manufacture, design, sourcing, sales, inventory tracking, analyzing customer feedback, etc. If you want to learn more about the benefits of using apparel management software, click here.


3.  Focus on Content Marketing and SEO

When it comes to content, online fashion retailers should focus on fashion blogging. Try to create high-quality, lengthy fashion-related articles on a regular basis (4-5 a month) to market your looks and brands.

Besides creating interesting stories, such articles will also contribute to your SEO efforts. This is very important as nearly 40% of global eCommerce traffic comes from search. So, incorporating relevant keywords throughout your content, as well as in your URLs, title tags, meta descriptions, images, and headings can help boost your rankings in search engine results, bringing you more organic traffic.

You could also invite guest bloggers who would help market your brand with their audience and, as a result, provide greater exposure to your products.


4.  Personalize Your Emails

Personalized emails can be a very powerful marketing tool for eCommerce retailers as they help build long-lasting relationships and improve the entire shopping experience.

Email marketing campaigns can be synced with shopping preferences and behavior to make customers feel important. Personalized emails can cover a few different aspects of shopping, such as:

  • Sending discounts for special occasions like birthdays and anniversaries
  • Reminding customers about products they had added to their cart but haven’t completed the purchase
  • Adding customers who may be interested in new products to particular categories
  • Sending updates about items in their wish list
  • Sending a thank you email for purchasing products.

Besides being a great source for data, email can also be accessed from anywhere, which is one of the reasons why it has better conversion rates compared to other marketing tactics like PPC and social media.


5.  Make It Easy for Customers to Contact You

Although digitization has made shopping far more convenient, people still expect a human touch to the process. This is especially true when we face issues and difficulties.

If you want your business to be successful, you need to make it easy for your customers to get in touch with your representatives. The common tools to achieve this include live chat, email, phone calls, social media, contact forms, etc. 

When it comes to fashion eCommerce brands, live chat is probably the most useful of these tools as it allows you to respond to customers who require immediate help or those who have an urgent question concerning your products. Oftentimes, live chat can push an indecisive customer closer to making a buying decision.


6.  Take Advantage of Customer Reviews

As you might already know, customer reviews can greatly influence the purchase decisions of future buyers. Play it smart and moderate your product reviews to make sure that only the positive ones are displayed. However, bear in mind that there is a limit to which you can filter out negative reviews. Websites that show exclusively 5-star ratings are often viewed as fake.

The goal is to help your future customers make an informed decision. So, for instance, if certain products on your website have a high percentage of returns and refunds, you should attempt to achieve a balance between the negative and positive reviews.

Take negative reviews as constructive criticism and use them as a foundation for making improvements. Don’t be afraid to post genuine negative reviews and respond to them to help other shoppers make a buying decision easier.



Final Thoughts

Staying competitive in the online fashion retail industry isn’t easy but if you are doing all the right things, there should be enough motivation for you to continue learning and improving. Armed with these 6 ideas, we urge you to start experimenting and see what works for you.

Creating a Plan For Business Automation

business automation

Thanks to the advance of technology that is widely available, automation is taking over the business world. Today, companies of all sizes and industries rely on business process automation to transform their enterprise into a more efficient, productive, and profitable business. In fact, between 2017 and 2019, companies using automation rose from 16% up to 50%. The digital process automation market is worth $6.7 billion and by 2023, this figure is expected to reach $12.6 billion.

If you still haven’t joined the business automation bandwagon, this article offers 5 key steps that will help you create a solid plan and make 2020 your most successful year so far!


1.  What Do You Want to Automate?

At first sight, this might sound like a no-brainer but don’t rush it. Selecting the right tasks you want to automate is very important as that’s where you will be setting the base for successful automation.

There are many tasks that can be automated but probably shouldn’t be. For instance, there’s a number of automation tools for content writing, web design, and translation, but they usually fall short of the task. Automation tools for creative tasks like these are simply not able to mimic the complex human cognitive processes.

When it comes to choosing tasks to automate, think about which ones are time-consuming, repetitive, and simple enough for algorithms to handle accurately without human input. Here are a few examples:

  • Analytics reports
  • Sales/CRM Process
  • Customer support
  • Automating email responses for different leads
  • Social media management
  • Invoice processing
  • Bulk image optimization and resizing
  • Employee task assignments


2.  Select Your Tools

Once you’ve decided on which tasks you want to automate, you should take some time to select the right automation tools. The only problem is, there’s a huge number of automation tools. So, how do you choose the ones that are best for your business? Here are a few guidelines you should follow:

  • Create a checklist of features of the business automation tool you’re considering.
  • Look around for the right quality solutions and mature tools that already have a proven ROI.
    Make sure that your newly chosen tool is capable of easy integration with other systems.
  • Ensure that you and your team will be able to use the tool without difficulties.
  • Think long-term and find a solution that can scale along with your advancing business.
  • Choose a tool with all possible security measures applied to repel a potential cyber attack.
  • Subject the automation tool to quality control standards to uncover possible bugs.


3.  Set Your Goals

After you have selected your automation tool(s), it’s time to set specific goals that you will be using to measure your success and improve your processes. Because, at the end of the day, the point of using automation tools is to make your business more profitable.

In many cases, the aim of automation is to free up time so that your employees can focus on other tasks. So, the first question you should ask is: How are you going to use this time? Define your objective and ensure it is measurable so that you can see the influence of automation.

Try to be as specific as possible, set objectives for each quarter, and use them as a basis to measure success.


4.  Make Automation Part of Your Company Culture

Did you know that 90% of employees are being burdened with boring and repetitive tasks that could be easily automated? In addition, nearly 70% of employees have suffered from work overload in which they have too much to do on a daily basis and more than 80% of workforces are anticipated to reach breaking point by 2020 if they don’t tap automation to handle the volume of generated tasks.

Make sure your team members are capable of recognizing repetitive tasks that could be automated in order to free up more time. This time can then be dedicated to creative tasks that can’t be automated, increasing your team’s efficiency.

Once you start seeing the benefits of automating your business processes, you will constantly look for other possibilities to automate and improve your operations.

This is exactly the kind of culture you should strive to build in your company. This mindset is all about maximizing the results by using what you already have. However, bear in mind that this way of thinking won’t happen overnight, so make sure to be constantly present and reward your employees every time they manage to use automation in order to drive better results.


5.  Track and Improve

When it comes to automation, one of the most important steps is choosing the right KPIs and setting targets. If you fail to do this, you won’t be able to measure whether automation actually has a positive impact on your operations. What’s more, you won’t be able to identify opportunities to improve your automation and boost your results. Automation is capable of amazing things, so sometimes, even a simple tweak to your workflow may add hundreds or thousands to your profit margins.


Final Thoughts

If you’re still hesitant about automating your business processes, consider that 73% of businesses using automation are ‘very’ satisfied with the returns.

When it comes to automation, the key is to start small and expand gradually. Once you implement your first automation processes, make sure to track your results, and improve your workflows before you add other, more complex automation tools.

Effective Email Marketing Strategies for Your SaaS Business

Email marketing

Whether you have just started a new business, or whether you have been running your own SaaS company for a while, we are certain that you will be looking for ways to expand your marketing efforts.

Besides social media and SEO optimization, one of the most successful ways of heightening the reach of your brand, and increasing your conversion rates is by overhauling your email campaigns. Research shows that even after years of dominating digital marketing, email marketing is still one of the most popular strategies and has undisputable benefits. In fact, with over 3.9 billion users, you have the chance to reach your customers at any time of the day with very little money spent.

In fact, for every $1 spent on email marketing, you can expect an average of $42 in return. This means that you need to keep your email strategies fresh and trendy to keep reaching out and hooking in new customers. You will also need to keep your content updated and informative to keep bringing the existing customers back for more. So, just what do you need to do to keep making this a success?


Keep Building Your Lists

The first thing that you need to take a look at is how to keep your lists growing at all times. If you are a start-up, you will need to come up with some interesting ways of building up your lists from scratch. Let’s face it, people don’t simply hand over their email addresses easily.

One of the first ways you can acquire an already generated list is by actually buying over an already established site. Not only does this come with established traffic and a developed site, but it usually has already established lists, too. There are a number of market places where you can search for a SaaS business for sale and acquire one for yourself. You can then concentrate on growing the business further from the acquisition.

Secondly, look at using social media to grow your email lists. By running giveaways, referral campaigns, and by posting premium content that requires a sign-in, you can start rapidly growing your lists. This will give you even more reach and a higher conversion rate as your subscribers are actually interested in your products and services.


Make Use of Online Tools

Luckily for you, email campaigns don’t need to be absolutely time-consuming and complicated. There are hundreds of online tools that have made the process of email marketing swift, effective, and efficient. From mail merge solutions to email scheduling, template building, and contact segmentation, the options are endless.

What is better is that most of the tools have all of the features already built-in, so you can do everything from one place. It might be worth your while doing a comparison of a few tools to see which one would suit your unique needs better.

If you are starting off, take some time in getting to create your process and then automate the whole thing. It will save you time in the future to really concentrate on refocusing your attention on other strategies and running the business.


Measure, Monitor and Track Your Email Success

There are a number of ways to track how successful a campaign has been. In fact, there might be almost too much data, but keeping an eye on it is critically important to your business. Not only can you track your conversion rates and traffic onto your site, but you can also understand what content works and what draws your customer on to your page.

Let’s take a look at an example. Say you have campaigns planned for every week over the month. Weekly emails are paired with social media and blog posts, and every week a new campaign goes out. You can track the traffic that has been driven from all posts on Google Analytics and determine how many converted into paying customers. So, if you are using social media to grow your database, or using it to extend your reach, you can track that success on GA.

You can also monitor the open and click-through rates on the email platform. With all of this data, you can start seeing what content generates a lot of interest and what people are interested in. It then becomes easier and easier for you to plan content as you will know what your audience is interested in.


Focus on Personalization

We touched on this briefly earlier but had to go into it in more depth. Personalization has, over the years become more and more important for email open-rates. It has also become more achievable with the evolution of technology and development of the online platforms.

Statistics show that personalization is 90% more effective as your audience is more likely to favor emails personalized for them. So, throwing in some personal touches like using their first names, or sending them content that they want to see will incredibly increase the success rate of your emails.

Luckily, email platforms actually make this easy to do. Segmentation allows you to group together your contacts based on different interests or demographics and allows you to target these audiences with content that they want to see. Using the right tools, you can track browsing and habits and target them accordingly.

You can also track if they have something left in their cart, when their last purchase was and when they would need to make another one. An email prompt to let them know that the product is still available or discounted might give them the push they need to convert.


Wrapping Up

Email marketing is one of the key touchpoints in the customer journey. So, you will need to consider your branding and messaging and keep it uniform across your site and brand. Ensure that you are continuously surprising and delighting your customer. If your customer has only subscribed for one month, for example, consider giving them a discount for a six-month subscription to hook them in longer once their one month is up. Remember to keep your content as informative and educational as possible. An empowered customer is a loyal customer, so keep that content going out and you should see your business growing over the next few months.

World Mental Health Day: 3 Tips for Caring for The Mental Health of Shift Workers

2020 has been one of the toughest years ever for businesses. Not just financially, but the impact on the mental and physical well-being of workers has been hugely challenging.

According to research by the mental health charity, Mind, more than half of adults and over two thirds of young people said that their mental health has gotten worse during the period of lockdown restrictions in 2020.

Christian Brøndum, CEO at the workplace management platform, Planday, comments: “While increased awareness and conversation about mental health is an important step in the right direction, shift and gig economy workers are seeing an increase in stresses and demands due to the pandemic, which can make managing their mental health even more challenging.”

Christian provides some top tips on how employers can take greater care of the mental health and wellbeing of employees in the industry, particularly during the pandemic:


1. Plan shift schedules far in advance

“Where possible, create your schedule at least one month in advance. This might be a difficult task due to the constant review of government guidelines, but it’s still important to try to schedule as far ahead as possible. According to psychologists, planning things in advance leads to less stress and more happiness.

“Unfortunately, one of the most stressful things about shift work is that you often don’t know when you’ll be working and when you’ll be off. Whether it’s trying to balance something like family commitments, or study — or even something like finding the time to exercise and look after yourself — unpredictability can complicate your self-care no matter what you do for work. This can be particularly difficult in fast-paced industries, such as retail. 

“Too many managers post their staff work schedules once a week, for the coming week. For example, a manager might post their schedule every Sunday, and that schedule begins the very next day. Or some stores simply post a paper schedule on the wall, so employees who don’t work on Sundays have to either come in on their day off or call to find out when they’re working next.” 


2. Respect employees’ requests to work or not work particular shifts

“ In addition to planning work schedules in advance, it’s important to allow your employees to choose which days and times they want to work. According to research by Office Team (a staffing service), flexible scheduling was employees’ top answer when they were asked about benefits that best support work-life balance.

“People have other responsibilities besides work. We all do! 

“Whether that’s family needs, medical appointments or social functions that they want to attend. Whatever the reason, giving them this bit of autonomy in their schedules will help to reduce stress and improve their mental health.”


3. Allow employees to swap shifts if necessary

“As a manager, you know that urgent needs often pop up at the last minute. Perhaps an employee’s child gets sick or there is a death in the family. Or maybe the employee just really needs a day off to unwind and focus on their mental health. 

“In these situations, it’s important that you give your employees the option to change their work schedules by swapping shifts. This doesn’t have to be complicated. For example, investing in planning software gives you this capability with zero effect on your business operations. 

“Shift work can be stressful, especially if employees pick up shifts or receive their schedules very last minute. This makes it difficult for them to plan their lives. 

“Planning your shift schedules in advance, allowing employees to choose their availability, and giving them the option to swap shifts, will go a long way toward caring for your employees’ mental health.”

For more information and advice on how to care for the mental health of shift workers, visit: https://www.planday.com/blog/why-you-should-promote-work-life-balance-in-your-workplace-and-how-to-do-it/ 

How to Maximise Your Virtual Communications For Effective Team Meetings

virtual meeting

Virtual meetings are now familiar territory. Despite this, many of us are unaware how to make them truly effective.

Tony Hughes, CEO at Huthwaite International leading global provider of sales, negotiation and communication skills development, shares advice on the key skills your team needs to create a great virtual communications culture.


Understand the purpose

We’re all inundated with video call after video call, whether that’s for business meetings with colleagues or socialising with friends – it’s become a daily occurrence for most. If you had six or seven face-to-face meetings each day, you would quickly become overwhelmed, so consider this when planning virtual meetings too. Ensure each meeting has a purpose and make it clear to all involved from the start.  For example, is the purpose of the meeting to think creatively and generate new ideas or is your aim to get focused and make some important decisions in one or two major areas?  Make sure people know what is expected from them in advance.

Also, take into consideration who is attending each meeting. We’re all aware that communicating via video can lead to problems when there are too many people trying to have their say – so don’t overcomplicate it. On the other hand, you don’t want to create additional meetings to communicate the points already agreed so think carefully about who needs to be involved.   Base your decisions on your meeting invitations around the meeting purpose.


Engage people in a way that achieves your meeting purpose and manage your communication airtime

Our research into communication skills shows that there are three main classes of behaviour important to group interaction in task oriented situations, these are:

  • initiating behaviours – putting forward ideas, concepts, suggestions or courses of action
  • reacting behaviours – putting forward an evaluation of other people’s contributions
  • clarifying behaviours – exchanging information, facts, opinions for the benefit of the whole meeting.

Feedback on the proportions of these behaviours used in meetings can help groups examine their own behaviour and to assess the need for behaviour change. In effective group communications, all three main behaviour classes are present in a balanced way.

A tip to help set a good, cooperative tone for a virtual meeting and encourage a balance of behaviours is to start discussions with a non-controversial issue where people aren’t committed to a particular solution so a straight forward agreement can be reached, before diving into the more contentious areas of the agenda.   This encourages people to listen to and build on others’ ideas from the beginning, will help set the tone for the rest of meeting and will be a useful precedent to refer to. Try to structure meetings in a way that means all points are addressed properly and are fully developed before moving on to another issue or suggestion.


Don’t allow discussions to lead to a breakdown in communication

A strong indicator of an effective meeting is how well people respond to one another’s ideas and proposals. When a creative type meeting is working well, people react positively or at least constructively, to what others say. When a meeting is ineffective, the opposite occurs and tensions can rise leading to a potential communication breakdown which will diminish any successful meeting outcomes.

What we might perceive as a negative attitude can lead to what Huthwaite refer to as ‘Defend/Attack’ behaviour where opinions are expressed more strongly and more directly which can lead to people feeling exposed and becoming overly defensive. Defend/Attack usually involves value judgements and contains emotional overtones.

Avoid these behaviours by responding positively and appropriately and most of all, try to actively listen to what is being said. Really take the time to understand a differing point of view point and respect their position before jumping in with a response. Listening is key and our research shows it is often what separates skilled communicators from unskilled. Taking the time to listen will give you time and space to fully consider other opinions.  If you decide you do disagree with what they’re saying, actively listening will leave space around the discussion which offers the opportunity to react in a constructive, rather than an emotional manner.


Avoid irritating verbal behaviours

There are a few verbal behaviours that can be instantly harmful to meeting discussions and apply to meetings both in person and online. Virtual meetings can present multiple communication barriers such as poor connections and technology issues, leading to irritation for all parties involved so it’s important not to add further irritation with the words you choose. Declarations that you are being ‘fair’ and ‘reasonable’ when talking to people can cause tension as they can undermine the person you’re speaking to and may cause lasting damage to your relationship.

Other phrases, such as telling someone you’re ‘being honest with them’ or ‘that you’re trying to be frank’, can be very misleading.  You don’t intend to imply that weren’t being honest a moment ago but that is the inference you’re allowing by using these kinds of phrases.  Building a reputation that you are selectively honest is the kiss of death to a productive meeting.  Steer clear of this kind of language if you want to keep your reputation intact.


Make sure meeting standards don’t slip and build trust in your virtual environment

If you are hosting a business meeting online it’s important that you don’t let your normal meeting standards slip. Try to nominate a meeting manager/chair who can focus on managing the discussion, making sure everyone speaks their turn and that you cover everything that needs to be discussed. Their purpose is to steer and guide the conversation in a productive manner. It’s helpful if the chair can clarify the information presented and the meeting outcomes, especially for long or heated discussions where meeting focus can shift about very easily.  This will ensure everyone is clear about what has been agreed.

Arguably, In an online meeting this can be done even more efficiently than in the real world. This is due to video conferencing features such as the ability to ‘highlight’ a particular participant when speaking, or sharing links and additional information. So, if you want a meeting to be productive and efficient, use the rich features of the technology available to keep standards high and meetings effective.

If you want to learn more about how Huthwaite International can help your team develop a highly effective virtual communications strategy visit: https://www.huthwaiteinternational.com/virtual-communication-skills-course

Impossible Things


When it comes to choosing a fiduciary services company that offers help across borders, it’s important to find one that is keen to say yes, instead of no. Achieving the impossible is key. At Fiduciana Trust (Cyprus) Limited, this belief stands at the heart of the team’s work, and has proven an excellent guiding force in all matters. With the team recognised in 2020’s Corporate Excellence Awards as Most Influential Leader in Fiduciary Services 2020 – Cyprus, we look to the company to find out more.

Based in Cyprus, the team at Fiduciana have built a reputation on being personal, friendly and able to solve any problem. A boutique in every respect, clients are sure to experience the benefit of the team’s considerable experience and enviable customer service. With trust at the core of any relationship, Fiduciana has ensured that each of its staff is trained to ensure that all matters remain strictly confidential and are handled in a professional way, particular to each case.

At Fiduciana, the art of Fiduciary services has been perfected to such a high degree that the team do not believe in impossible solutions. They have perfected the art, meaning that the small but skilled team is more than capable of tackling a range of different challenges. Made from a mix of chartered accountants, lawyers and paralegal administrators, the team at Fiduciana haven proven their dedication time and time again. They are available around the clock to ensure that each client receives the best service possible.

As with any boutique agency, client expectations are high indeed, but the team at Fiduciana always aim to exceed these. All clients are known on a first name basis, treated as an individual with individual concerns as opposed to a number with a simple, transferable solution. Even the most challenging of circumstances can easily be matched by the Fiduciana team, which is why so many high-profile clients continue to trust the business to perform their fiduciary services.

The benefits of turning to Fiduciana to receive the best possible assistance in terms of fiduciary services are numerous. As the international environment grows increasingly complex, specialists are required to deliver services of the highest standard. Through the firm’s impressive combination of legal, fiduciary and business experience, clients can rest safe in the knowledge that the Fiduciana team has their best interests at heart.

The range of services that Fiduciana is able to provide is a credit to the team’s tireless work-ethic. Through a heady combination of services such as corporate & services, banking services, accounting & financial management, tax & vat planning, substance solutions, domiciliation and representation services as well as a Cyprus investment program, there is very little that is not part of Fiduciana’s reach.

In an area such as corporate & services, Fiduciana’s considerable ability is what has granted the business the necessary expertise to work through the various jurisdictions, legislation and local corporate environments in which the firm operates. Businesses that are considering working alongside this organisation will be able to take advantage of Fiduciana’s ability to establish, maintain and support multinational structures, provide directorship, secretarial and registered office address and handle day to day corporate administration. This is not all that is on offer, with more sophisticated services including assistance in the establishment of internal compliance procedures, the ability to compile and submit KYC file and to ensure that corporate statutory is compliant with the local registries. Often, this work is applied to the formation of Cyprus International Trusts, with the Fiduciana team taking the time to truly understand the objectives and intentions behind its creation.

In terms of banking services, the team at Fiduciana are fully capable of handling any number of different challenges relating to the opening of personal and corporate bank accounts. With members of the team who have close connections with all major banks in Cyprus, as well as some of the biggest international banks, it’s possible for clients to benefit from the expertise that Fiduciana brings. The ability to hand off day-to-day operations of this sort to another organisation is just one the ways in which the firm is able to assist.

Looking ahead, the team at Fiduciana are already looking for new ways in which they can bring added value to their clients. Substance solutions are one of the key changing areas for the business at the moment, with the evolving concept of economic substance in tax planning. With the law constantly moving forward on the subject, and an international approach being taken to minimise the avoidance of tax that can arise in this area, it’s through firms like Fiduciana that companies and individuals can be totally sure that their paperwork is up to scratch.

Cyprus is the ideal location for this, with substance meaning that companies that are based there – meaning that substantive business operations are genuinely carried out in the country – are able to benefit from access to the Cyprus tax framework and to tax benefits arising from the Cyprus double tax treaty network. Ensuring this is the case is straightforward, with books and records kept in the Cyprus office, all financial and other transactions of the company prepared and kept in Cyprus and board meetings conducted in the country that discuss substantive issues relating to the management and control of the company.

Other ways in which Fiduciana is preparing for the future is in actively looking for new members of its team, including at associate level. Always looking to develop the international business network that has already been established, Fiduciana’s team has opened its doors to many different firms and individuals who believe in the way they operate. Working co-operatively as opposed to aggressively, this exciting way of working is typical to the firm’s forward-thinking approach.

The impossible is never impossible with the right team to work with, and few teams are finer than that at Fiduciana. Combining years of experience and some of the best minds in the profession, it’s no surprise that they have not only achieved incredible things for their clients, but that they have managed to make it into a fine art.

5 Ways to Stop Procrastinating, According to A Psychologist


We are all guilty of being a procrastinator, either regularly or now and again. Working from home provides new distractions compared to the office as your home is filled with personal items, such as your TV, which you’d regularly associate with leisure. Procrastinating can feel great in the moment, but time passes by so quickly that you might not even realise you’re being distracted until a few hours later.

Over 20% of the population are chronic procrastinators, excessive behaviour can take a toll on your emotional wellbeing. It can be challenging to manage yourself and become more productive if we don’t investigate ways to avoid procrastination. Sharing her top 5 tips, we spoke to resident psychologist Dr Bianca Serwinski at The Profs.


What is procrastination?

Procrastination is the habit of delaying a high priority task but placing your focus on less urgent and more enjoyable activities. Procrastination can restrict your potential and lead to stress, increased frustration and anxiety to get things done. It is important to recognise the distinction between procrastination and laziness. Laziness is the unwillingness to do anything, whereas procrastinators choose to do something else.


1. Don’t compare yourself

Procrastination pairs up with perfectionism, wasting hours amending things trying to make them perfect. A common cause of both is constantly comparing yourself and performance to others. With the digital age of social media, it can be hard not to spot how your peers are ‘succeeding’ at different aspects of their lives. Comparison with others leads to procrastination, as the fear of failure takes over with the worry that your performance might not match up. First step is to stay on your own path, limit your social media intake and ensure yourself that you don’t need everything to be perfect. Ask yourself what perfect really means to you, celebrate your successes and express gratitude for all your achievements.


2. Set achievable goals

You will be able to focus clearly if you have a clear future direction. Goals need to be set that are realistic enough to achieve in your given timeframe. Procrastination happens when you lack direction making you feel uninspired and confused. A way to overcome this is to set yourself a small number of short-terms goals, such as 5, that are realistic and measurable. The list will give you something specific to work towards achieving daily. Balance the day with a mix of tasks, with some bringing more enjoyment than others, so you feel motivated to complete the list.


3. Identify your productivity cycles

Every individual has their own cycle of productivity, some work better in the morning and some in the evening. A great way to reduce your tendency to procrastinate is to identify your peak times- what time of the day are you most productive? Plan your schedule around this and prioritise your most important tasks for this time. Similarly, you need to identify your slump times (the time of the day when you are least productive) and plan your breaks around this. Trying to focus and work during your slump times will only frustrate you, as you begin to put yourself down for not achieving tasks. Listen to your inner body clock and intuition as you know what is best for you.


4. Aim to be in a flow

A flow state is a mental state where you’re completely immersed in the activity that you’re completing. Informally known as ‘being in the zone’, it is an optimal state of mind in terms of productivity. It allows you to positively focus on your work and reduces the chance of procrastinating. To encourage the flow, create the right conditions for you to work in; during your productive cycle, in a quiet environment, with music or without and removing any major distractions such as your phone. Being in a state of flow is very effective and if you find you are in one, don’t stop. You will find yourself completing a lot more in a few hours in deep flow than in days of procrastination.


5. Use timeboxing

Timeboxing is a technique where you allocate specific blocks of time named ‘timeboxes’, to activities that you wish to work on. By ‘boxing’ the time out for certain tasks, it can help you feel less overwhelmed by the tasks you’ve been putting off. The set amount of time can make it seem easier to handle and ensure that you’re dedicating enough time to unfavoured tasks. Furthermore, timeboxing controls your slump time so you avoid turning your 30-minute TV break into an accidental chance to binge on a new series.

4 Instagram Marketing Tips for Brands


Your Instagram marketing strategy shapes the success of your Instagram presence. Amazing content is nothing without the right kind of exposure to the best kind of audience. Brands often overlook the importance of some of these marketing tips that could be a lifesaver on Instagram.

From the content you make to everything in between – this blog is meant to help you utilize this platform in the best way possible. Some of these steps are your one-way ticket to real organic growth. The better you are at executing content, the more people will want to gather around to see it!

But without any further ado, let’s begin with the basics.


Business for Business

When it comes down to utilizing, there’s no better way to begin than by switching from Personal to Professional account. 

The Business features connected to this specific account are out of this world. Instagram has made sure to create a comfortable atmosphere and space for growth for all businesses on its platform.

Using that welcoming nature for your own business is what you should do.


This is how to switch to business mode:

  • On your profile, Tap Settings.
  • Then tap Account.
  • If you have a Facebook business page connect it to your Instagram account.
  • Add business information and details.
  • Press Done.

And that’s it! It doesn’t take more than 10 minutes for potential internet stardom.


Optimise Your Instagram Account 

Information should be optimized and spoon-fed to your audience as well. You have to find a silver lining between not overwhelming your folks and not being too reserved.

Here are some guidelines on how to practice this important step:

  • Username: Make it short and clear, no need for special characters. 
  • Name: It’s up to 30 characters, but being straight to the point works here as well.
  • Category: Pick a category that best describes what your business is about. 
  • Your website: A URL that’s clickable and changeable any time you want to change it. 
  • Call-to-action buttons: Give your audience the option to connect with you from the get-go.
  • Contact information: Don’t make it difficult to get in touch with, you’re no Beyoncé! 


Expand your Community 

One of the things Instagram is known for is giving an opportunity to its creators to create a community around their brandThese are not just physical numbers on someone’s page. These are real people with genuine interactions and thoughts on both you and your business. Here is where Flock Social comes into the picture. Their organic growth service can help you immensely! From actually growing your business to how to get shoutouts on instagram. The possibilities are endless and their free trial requires no credit card! They are a great way to get you started off on the right foot!


The Content & Caption Duo

Your content is as valuable as the marketing strategy itself. You need quality posts to carry your top-notch exposure game. Especially if you sign with Flock for example. Take your time to capture and edit photos. Even if you need extra time, take it. That’s the part of your brand and account people will connect to the most. As for the captions, make sure they are both words of value and engaging. You don’t them to be too long, so people won’t be bothered to actually read them. Try giving a question to your audience or something that’s going to provoke their thought process until they comment on it. That’s the real trick right there!

There are many aspects to social media strategies, especially on Instagram. Testing most of them out until you find what works for you is the best policy. Until then, try giving your account to the pros of marketing. They might take your brand to heights you ever thought were possible!

Determine Your Weaknesses and Strengths with Practice Tests to Pass Microsoft AZ-400 Exam and Become an Azure Expert


Among broad choices of the Microsoft certification tests, passing the AZ-400 exam is what you need if you want to become an accredited Microsoft DevOps engineer. This test evaluates your general knowledge of various technical DevOps aspects, ExamTopics AZ-900 VCE such as steering communication and collaboration as well as implementing strategies for continuous integration and delivery. These also include your ability in delivering the appropriate security plans to build site reliability, especially in Azure DevOps solutions.

Microsoft AZ-400: exam details

Microsoft AZ-400 is a prerequisite exam required for the Microsoft Certified: DevOps Engineer Expert certification. Author: Sebastian Z It is developed for the DevOps professionals with theMicrosoft Certified: Azure Administrator Associate or Microsoft Certified: Azure Developer Associate badges.

Thistest basically measures your ability to successfully design a DevOps strategy and implement the DevOps development processes, application infrastructure, dependency management, as well as continuous delivery, integration, and feedback. The main responsibilities of the DevOps pros include streamlining delivery by ensuring that the practices are optimized in order to improve collaboration and communication, Get Discount from ExamSnap as well as creating automation. These specialists also implement and design the strategies for the infrastructure and application code that lead to continuous integration, monitoring, testing, feedback, and delivery.

Microsoft AZ-400: exam outline and format

There are certain domains that are covered in the content and that will be presented in the exam questions. You need to learn them and prepare well for each of the sections. You can use books, courses, practice tests, exam dumps, and instructor-led training for this. Please note that Microsoft AZ-400 generally has the following topics:

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  • Managing source control;

  • Implementing continuous integration;

  • Developing SRE strategies;

  • Implementing a release management strategy and continuous delivery;

  • Designing an instrumentation strategy;

  • Developing a compliance plan;

  • Implementing continuous integration.

The exam has between 40 and 60 questions and its duration is 150 minutes. It has the passing score of 700 points, which you should try to beat to be sure that you get the badge. The fee is $165 and the test can be taken in the Simplified Chinese, English, Korean, and Japanese languages.


Microsoft AZ-400: potential candidates

The candidates appearing for the Microsoft AZ-400 test are the DevOps specialists who combine people, technologies, and processes to continuously deliver valuable services and products that meet the business objectives and end user needs. Those applicants who are taking this exam must be proficient with Agile practices. Author: Zoey Z They have to be familiar not only with Azure administration but also with Azure development and the experts in any of these areas. They must also have the ability to implement and design DevOps practices for version control, build release, infrastructures as code, compliance, configuration management, and testing by the use of the Azure technologies.


To succeed in the Microsoft AZ-400 certification exam, you need to have expertise in Azure development and administration. While preparing for it, start by going through the blueprints so as to get a clear idea of its sections, Author: Dylan C find online courses that will help you understand things, and take several practice tests to determine your weakness and strengths.