6 Tips When Developing a Mobile App For Your Business

Mobile app

As businesses continue to compete in a highly competitive world, one of the crucial elements that can make you stay relevant is a mobile application. 

The development of a mobile app is considered a priority for businesses today and in the coming years. With the increased use of smartphones by consumers, a mobile application is crucial for successfully running a business, and its role has become indispensable.  

Generally, a mobile app serves as the mobile version of your business website. It plays a vital role in consumer engagement and creating a cohesive customer experience. Additionally, it can also help your business establish a solid online presence, which can aid in attracting your target audience.

If you’re looking into developing a mobile app for your business, checking out a reliable Dallas custom software development company would be a good starting point. It’s critical to have and plan a strategy before developing a mobile app. Generally, you need to outline your business’ objectives, budget, scope, and specifications. 

When it comes to creating a mobile app for your company, there are a few things to consider.

1. Determine the Primary Purpose of Your Mobile App 

The initial step in developing a mobile app is to define its primary purpose. Make sure to present your business in the best way possible while determining any client needs your mobile app can solve. A defined plan and vision for your app can help determine the next steps and decisions you have to make for your app. 

Additionally, you can also check out the mobile apps of your competitors to gain insights on how you can make your app perform better.  

2. Identify Target Audience 

Determining your target audience can significantly impact the way you develop your app. If you know your audience and market, it’ll be easier for you to understand the type of mobile app to develop to reach and connect with them easily.

One way to do this is through conducting surveys or asking your current clients for feedback. 

3. Ensure Compatibility With Various Platform 

One important consideration when designing a mobile app is ensuring that whichever platform your audience is using, they can still get accommodated by your app. It is ideal that you consider widening your coverage too. This way, you can eliminate the chances of some consumers not being able to access your app.

4. Integration of Social Media

With the rise and continuous utilization of social media, it has become one of the convenient ways to reach out to potential audiences. 

Social sharing buttons on your app allow easy and convenient sharing of information. You can encourage your clients to share their experiences, which will come in handy in gaining more users for your mobile app. 

5. Determine the Monetization Options  

A mobile app can take on various roles for your business. One is functioning as an information source and increasing your brand’s reach, while the other is generating revenue from the app.

In case you intend on making money directly from your mobile app, here are some of the monetization models you can consider implementing. 

  • Freemium: Users can download the app, but a purchase is necessary to unlock some features. 
  • Paid or Premium: A user needs to purchase the app. 
  • In-app Advertisements: It’s the simplest model without any price barrier. 
  • In-app Purchases: It works by using the app to sell digital or physical products.  
  • Subscription: It’s similar to a freemium model but has an extra benefit of a recurring revenue stream. 
  • Sponsorships: The model allows you to partner with brands and advertisers.
  • Streamlined Design and Interface 

Focus on the end result while contemplating how consumers will respond and engage with your app during the development phase. 

Generally, the average attention span of a person is around 10 seconds. Your mobile app must be able to provide immediate and valuable information within that time frame. Additionally, it’s best to keep your mobile app design and interface simple and user-friendly. Your app must constantly be up to date to help you stand out from other similar apps in the market. 


Final Thoughts 

A mobile app for your business will be beneficial in various ways. A well-developed app should be easily accessible by mobile users and be able to provide the information your client may need. 

If you’re still hesitant about developing a mobile app, you’re missing out on increased reach and revenues. With these valuable tips in mind, you can consider them as a guide in helping you develop the ideal mobile app for your business.

Government Cyber Security Policy Implications on Smaller Agencies

The large-scale cyber breaches of the past few years have brought to light the vulnerabilities of government networks. While federal agencies are working hard to address these threats, smaller agencies are often not as well equipped to deal with threats.

With the recent threat of cyber security breaches, it is imperative that the government provides adequate protection to its smaller agencies. The Department of Homeland Security has taken steps to protect all agencies with a federal network only. This is not enough, however, as smaller agencies are not adequately equipped to meet these challenges with limited budgets and resources.

This blog post will explore how small agencies can better protect themselves against cyber threats by taking advantage of free resources that are available to them.

How cyber threats affect smaller government agencies

Cyber security threats are present in all sectors and to any organization regardless of size, complexity, or function. In recent statistics from the National League of Cities, there are approximately 39,000 small government entities across the U.S., including municipal, county, and township entities.

State, local, and Tribal governments (SLTGs) are a common and lucrative target of cybercriminals, particularly in the use of ransomware. A cybersecurity report from BlueVoyant showed that SLTGs saw a 50% increase in ransomware and other cyber-attacks between 2017 to 2021.

Small government entities are under attack daily, including employees. They have a significantly lower cyber-risk profile than their large counterparts and so their security needs are limited. With some of the same risks of infiltration as larger organizations, small government entities often lag behind on the response when an attack occurs.

SLTGs may be hit by malicious phishing emails, user-generated content with malicious backdoors, ransomware, botnets, or more. A common form of attack is spear phishing, where an employee receives an email from a legitimate contact (that they know), and clicks on a link or attachment in the email. This malware will be attached to the email and can then install backdoors in the organization’s networks.

Each agency is vulnerable to cyber threats and cyber attacks, as there are often gaps in data protection and government network security protocols that can be exploited.

How do smaller agencies overcome protection challenges?

Unlike larger organizations, smaller agencies often have fewer resources. They don’t have the budget to hire security professionals and maintain effective data protection protocols.

These agencies may not have the required infrastructure to manage such cybersecurity measures. This problem is compounded by the fact that many small agencies are trying to catch up with increased competition.

Since most small agencies don’t have the budget to hire a dedicated cyber security team, cyber security responsibilities are often delegated to an IT department that does not always have adequate resources to protect an agency.

Smaller agencies can effectively mitigate threats by embracing greater collaboration and sharing cyber threat information across the agency.

How smaller agencies can better protect themselves against cyber threats

When small agencies employ effective cyber security practices, they can protect their assets and systems from cyber threats.

From a security perspective, small agencies can do a few things to improve their ability to protect their data:

– Establish appropriate access control protocols to track who is accessing an agency’s network. This allows for an organization to identify the individuals who may be at risk if their systems are compromised.
– Create a policy that enforces strong passwords and utilizes multi-factor authentication (MFA). This is a very effective tool for guarding against phishing attacks, where attackers pose as a contact that a person trusts. This can often be detected when a hacker uses a password that isn’t part of their first name, or hasn’t been used previously.
– Provide comprehensive training on how to use MFA. This ensures that everyone understands how to use the technology to log in to agency systems.
– Develop and implement an incident response plan, and ensure that it is regularly updated. This plan will help a small agency quickly identify and handle any potential threats to its data and systems. While any security process can be improved, some companies are more secure than others.

Additional Resources

The National Institute of Standards and Technology (NIST), and the Cybersecurity and Infrastructure Security Agency (CISA) both have valuable resources and frameworks available which discuss cybersecurity strategies from both a national and small entity perspective:
– https://www.nist.gov/cyberframework
– https://www.nist.gov/cyberframework/state-local-tribal-and-territorial-perspectives
– https://www.cisa.gov/sites/default/files/publications/_PDM19041_CRMToolkit-1pgrv1_25NOV2019.pdf

C-Suite Research: Are Businesses Ready For What’s Coming Next?

Executives in a board level meeting

Most Board-level executives believe that customer relationships have grown stronger during the pandemic, despite significant supply chain disruption, according to research conducted by management consultancy, Vendigital


About Vendigital

An award-winning UK top-20 management consultancy, Vendigital delivers data-led accelerated cost transformation by combining multi-disciplinary consulting expertise and its proprietary digital platform to generate and embed client-specific operational insights.

It works across procurement and supply chain; operating strategy; cost and value engineering; and portfolio management to deliver tangible, quantifiable cost benefits for clients.

Vendigital’s highly-experienced consultants and data scientists serve businesses across a variety of sectors – aerospace and defence; automotive; consumer products; industrial manufacturing; private equity; technology, media and telecoms; and transportation and infrastructure.


The Research

54 per cent of the C-Suite executives surveyed at UK-based businesses said that their customer relationships are stronger now than they were before Brexit and the onset of the pandemic, despite the significant disruption that these events have caused. Most believe that this positive change is due to their focus on continuous improvement and their agile response in adapting their operating models to meet unexpected shifts in customer demand and behaviour.  

Jeff Kennelly, a director and industrial engineering sector specialist at management consultancy, Vendigital, said: 

“When consumer and/or customer behaviours changed at the start of the pandemic, businesses had little choice but to stop what they were doing and rethink ways to adjust to meet new areas of demand. Those that responded quickly have been able to strengthen customer relationships as a result.

“Not all businesses were able to do this however, and when supply backlogs accumulated as demand levels bounced back earlier this year, some customer relationships felt the strain. Despite the positive outcome for most businesses, one in five – 21 per cent – of C-Suite executives believe their customer relationships have suffered during the pandemic due to the knock-on effect of missed deadlines and demand unpredictability.” 

Against a backdrop of rising energy costs and ongoing supply shortages, which are affecting a host of vital components and raw materials, most Board-level executives are aware that the year ahead will test their customer relationships further. 84 per cent of C-Suite executives said managing customer relationships, while keeping a close eye on costs, will be key to the survival of their business in the year ahead. To nurture their customer relationships, 71 per cent of C-Suite executives are intending to invest in customer relationship management and most see this as a long-term investment.

Balancing customers’ needs and cost constraints is going to be more difficult for some businesses than others. The research revealed that businesses that had reported a dip in revenues during the pandemic were more likely to be prioritising cost control, whereas those that reported an increase in revenues were more likely to be focused on investing in innovation to meet customers’ current and future demands. 

Jeff Kennelly said: 

“During times of uncertainty, businesses know how important it is to stay close to their customers and suppliers. This will involve staying agile and continuing to innovate to meet customers’ demands, but managing costs remains a critical part of this process.  

“Balancing customer demands and cost constraints will be easier to achieve if there are strong relationships in place, allowing accurate availability and demand data to be shared openly across the supply chain. Accurate real-time customer data is now a Boardroom essential.” 

To support businesses in balancing customer needs and costs on the road to recovery, Vendigital has produced guidance for Board-level decision makers, which has been published in a report, entitled Redefining Customer Relationships in a Changing Market. The guidance covers 15 critical questions designed to help businesses review each stage of their operating model through a customer-focused lens. 


To download a copy of Vendigital’s report about redefining customer relationships, visit here. Vendigital’s research has been conducted with 151 C-Suite executives at UK-based businesses. 

Securing Sustainability Success

The world has opened its eyes to the essential need to act in a way that preserves our environment. This is not just a fad, but a boardroom discussion that has taken hold across industry. The team behind Anthesis have been named Global Leaders in Sustainability Consulting Services – 2021 in the 2021 Corporate Excellence Awards for their work advising organisations to change at a deeper level. We take a closer look to find out more.

In 2013, Anthesis was established to assist companies on their sustainability journeys. At that point, sustainability was still a CSR-led topic, but the firm found itself at the forefront of the public zeitgeist come 2017, in the light of Sir David Attenborough’s Blue Planet II series. Consumer pressure forced an enormous change in how brands operated with regards to issues such as plastic misuse or unsustainable practices. The stage was set for Anthesis to flourish.

Over the last eight years, Anthesis has grown from an eight-person organisation to one which employs over six hundred people in offices across seventeen different countries. Thirteen companies have joined the firm through acquisition, demonstrating the strength of the brand and its message, as well as its commercial viability. The team’s success has seen them typically grow in excess of 20% organically year on year, securing them a place as one of only twenty-eight companies in Europe that have been included in this year’s FT1000 for four consecutive years.

Throughout this great period of change, the values involved in sustainability have remained at the heart of the business. The team called themselves “the sustainability activator”, with a clear, strategic mission to facilitate change at a deeper level. While many businesses offer advice on specific aspects of sustainability, the team at Anthesis focus on activating the sustainable performance that lies at the core of any organisation.

The most resilient and productive organisations and communities are the ones which will lead the way to this new, sustainable future. These are the groups that Anthesis are most interest with working with. They work tirelessly to guide their clients on the long road towards a sustainable lifestyle for the business, taking a holistic view at the challenges faced by a team and ensuring that no matter what specific difficulties arise, they can be supported throughout.

The projects that the Anthesis team have undertaken vary enormously, with more than a thousand clients working alongside the team to make a real difference to the world at large. No matter what the project, whether it is designing a waste ‘track and trace’ tool for the UK Government, managing Tesco’s 10,000-supplier network, certifying Amazon’s Climate Pledge Friendly programme or supporting Target with its Scope 3 Science Based Target, the team always get stuck in and use their unique perspective to ensure that they deliver the best possible results.

The range of projects under the team’s belt means that there is no other sustainability firm that has the same breadth of services on offer. A talented team, able to work on every aspect of a project from consultancy through to delivery, ensures that nothing is left unchecked or untested. Naturally, technology plays an enormous role in the work that Anthesis does now, and the team have over twenty different software solutions that give their clients the information they need to make a judgement on decisions revolving around recycling, manufacturing, carbon reduction, education and waste management to name a few.

While many can see the benefit that Anthesis can bring to the table in normal times, it’s during the COVID-19 pandemic that interest in the firm has skyrocketed within the financial sector. Being able to demonstrate robust ESG performance metrics is a boon to investors who now consider these factors when they are looking to put money into a company. This interest applies to both the private and public markets. The need to prove that progress is being made can be most clearly seen through the work that the team at Anthesis do.

The value of ESG has only increased during the last eighteen months, as it proves how resilient a business really is. Companies are now finding that their access to capital is being limited by their ESG performance as well as poor ESG credentials are having material impacts on overall enterprise value. This has led many investors to examine a little more deeply the nature of their portfolios, and to critically evaluate them on the basis of ESG performance.

This shifting approach to business puts the team at Anthesis in an exceptional place. They have been able to complete some excititng projects, such as a significant minority investment deal with Palatine Private Equity, a team focused on supporting businesses that drive impact. The investment allows the team at Anthesis to turbocharge their focus across the decade’s most material global systems: net-zero impact; carbon remediation; product circularity; land use; and inclusive economies. As a result of this investment, the team have started a process which will see three gigatons of CO2 removed by 2030. That’s the equivalent to half the emissions from the US in one year or eight years of emissions in the UK.

As a result of the pandemic, the team are transitioning a lot of their business to digital. Working online can do a lot of the heavy lifting, helping to decouple growth from the constraints of available, human resources. For the world to be able to deliver what is needed inside a decade, it’s essential that companies like Anthesis are able to grow exponentially. Achieving this sort of growth will only be possible through the use of technological solutions that revolve around a strong digital component.

As a UK based company, the team at Anthesis have found themselves at the heart of international decisions around climate change, with COP 26 taking place in Glasgow in November. 197 countries and territories will report on their progress to a net-zero economy, while Anthesis is committed to amplifying its impact to tackle the world’s climate emergency. The world needs to reduce net annual greenhouse emissions by at least 40GT by mid-century to align with the IPCC’s 1.5⁰C. A key part of this work revolves around supporting clients and contacts on what this means to them and how they understand their carbon neutrals from their zero carbons.

The nature of the market means that Anthesis has been in a great deal of demand, and has expanded extraordinarily quickly to meet that demand. For many companies, growth inspires an environment that requires increased processes and bureaucracy, but this is not so at Anthesis. The team do all they can to avoid bureaucracy, championing the unleashing of potential through personal and company-wide empowerment, and entrepreneurial can-do mentality.

The sustainability game is one which must be won, as the future of the planet itself is at stake. Needless to say, what the team at Anthesis do is invaluable work, changing the very fabric of many organisations to act in a way that is as sustainable as possible. They have achieved great acclaim for their work, which is why the team are so highly regarded around the world.

Contact Details 

Company: Anthesis

Website: https://www.anthesisgroup.com/

The Herald of a New Era for Cybersecurity

Despite data-leak prevention solutions’ long history, the technology is often ineffective at handling anything beyond trivial cybercrime scenarios. With the emergence of more dangerous cyber threats daily, this is no longer acceptable, and GhangorCloud is a company striving to provide a better solution – a solution created from the ground up that acknowledges the complexity of challenges and extrapolates from these insights, meeting the threats head on to become the ‘Best Platform for Cyber Security’ in 2021.

GhangorCloud is a start-up that began in the Silicon Valley in California. Over time, it has begun making waves in its industry, becoming recognized as one of the most pioneering businesses of its time. This is due to the creation of its ‘4th generation data leak and exfiltration prevention’ cybersecurity solution and an information security enforcer product, the latter of which has been awarded gold standard in terms of quality. Incorporating segmentation of duty principles and granular access control, it creates an effective barrier against attack. Moreover, its cybersecurity solutions incorporate ground-breaking patented technologies, focusing on the areas of auto-identification and auto-classification when it comes to data, and including auto-policy synthesis, auto-access control, and auto-GRC enforcement. To do so, it draws from deep artificial intelligence and system theory paradigm and takes a multi-pronged approach.

GhangorCloud’s 4th generation is deployed on an international scale and is the subject of growing repute, currently being used across multiple industry verticals such as financial institutions, banking, Hi-Tech, healthcare, governmental organizations, and national security agencies. Therefore, GhangorCloud has been able to demonstrate how it believes in solving the client’s problem effectively and systematically, earning it trust and credibility across the board. Objective wise, it as a company wishes to further enhance its leadership position in the market by continually doing this; with each robust data security solution, it addresses new cybersecurity attack vectors as they emerge and is able to keep a finger on the pulse of developments in risk and protection. This is increasingly more important in a world where cyberattacks are growing more sophisticated by the hour.

Its roster of clients currently contains a variety of Fortune-500 level customers, many of which are reached using its direct sales and channel partnerships strategies. GhangorCloud has developed an incredibly robust channel partnership program that allows it to reach such business connections; and these currently made up a vast network of value-added resellers and distributors all over the globe. Fundamentally, this has helped GhangorCloud to thrive in an industry that is constantly developing, and it has found a way to stand head and shoulders above the competition with the provision of stellar protection against sophisticated attacks on critical data, having discovered the limitations of existing software and developing ways around them.

In addition, GhangorCloud has created several advances that have resulted in critical patents for Classical AI and Complex System Theory. This has informed its internal culture of problem-solving in a holistic, supportive, encouraging environment that champions professional excellence and integrity, searching for these as priority when it comes to new hires. The team’s dedication has been pivotal to GhangorCloud during Covid-19, as new threats and difficulties emerge with the rise of the remote work paradigm. However, the pandemic has thusly prompted businesses to take cyber threats more seriously, and GhangorCloud has witnessed an increase in demand for its services, stepping up to the plate to provide for this ever-growing market.

Going forward, this will develop further with its launch of the CAPE software slated for release in Q3 of 2021, alongside additional partnerships and updates to existing work. To close, GhangorCloud had this to say: ‘ Our objective at Ghangor Cloud is to further enhance the leadership position by providing robust data security solutions for the industry that will address the new Cybersecurity attack vectors which are bound to emerge in the near future due to the evolving nature of communication and computation infrastructure, equipment, and provisioning methodology. To this effect, we have a very clear future roadmap that we are pursuing.’

Contact Details

Company: GhangorCloud

Contact: Bhanu Panda

Website: ghangorcloud.com

Good, Honest Recruitment

Based in Exeter, KME Recruitment is an independent sales recruitment agency which offers a bespoke and personal service to suit its candidates’ and clients’ needs. Its specialist consultants are award-winning sales recruiters who help clients fill a range of roles and place high calibre candidates in a range of permanent sales positions across the UK and all industries, including telesales executives, business development managers, account managers and sales directors. The winner of the Best Specialist Sales Recruitment Company 2021 – UK award in this issue of Corporate Vision, we take a closer look at the agency.

Company Director, Michelle El-Din founded KME Recruitment in 2016 after identifying a gap in the recruitment industry within the sales area, and following personal experience within the recruitment sector, she felt the need for a more honest and customer-focused recruitment approach. Michelle prides herself on delivering an exceptional service to both candidates and clients; one where all parties are kept fully informed at all stages.

With a vast amount of experience within both sales and recruitment, Michelle and her team know what makes a great salesperson, recognising talent and the importance it plays within any company.

The consultants at KME are not mainstream recruiters. They do not bombard clients with CVs. They do not put candidates in front of clients for the sake of filling interview slots. They do not mislead candidates. They do not charge ridiculous fees. They are good, honest people who believe that finding quality salespeople for clients’ businesses is about integrity, accountability and hard work.

The company provides services for every business’ sales recruitment needs – even if the client has an inhouse recruitment team. KME doesn’t need to be on the client’s PSL and they don’t want exclusivity – they want to demonstrate to the client that they are the best and don’t charge any upfront fees to do so.

KME provide a professional, open, honest and friendly recruitment service to both candidates and clients, delivering on promises and always going the extra mile to assist in every way they can. They provide great customer service and pride themselves on the respectful relationship they have with everyone they come into contact with.

KME is continuously evolving and developing its recruitment practice and services. They want to provide the best possible service to their candidates and clients. Therefore, they invite all their candidates and clients to undertake a short service survey to ensure that they constantly strive to be better and become the best sales recruiter in the industry.

Understanding the sales market and maintaining up to date expert knowledge, KME has over 23 years’ combined experience within the sales and recruitment markets. They can advise clients and candidates on role salaries and also provide clients with independent and honest advice on job offerings and whether they will attract the right calibre of candidate.

The consultants will spend as much time as necessary to understand the needs of each individual client they work with and each candidate they support. They do this by asking the right questions and listening to the needs of both parties before commencing the search process. This enables them to market the roles professionally and source and place the best sales candidates. All candidates are fully briefed on roles and the client before pursuing their interest. This aids the retention of new recruits as there are no unpleasant surprises.

As a niche recruiter, KME instantly recognises talent within the sales arena and attracts some of the best sales candidates on the market, as individuals trust KME to represent them in the best, most truthful light. KME knows what makes a good candidate and client. All candidates are screened extensively, not just on experience and qualifications, but other criteria such as preferred management style, company culture, personality, etc. This ensures a good “fit” the first time around and thus increases retention rates.

Ultimately, KME can provide clients and candidates with an outstanding experience, whether they are a company struggling to find high-calibre candidates for their sales vacancy, or are an individual endlessly searching for their dream job. KME takes the pain out of job searches and spending hours sifting through CVs.


Contact Details 

Company: KME Recruitment

Contact: Michelle El-Din

Website: www.kmerecruitment.com

4 Drop Shipping Tips For E-Commerce Merchants

E-commerce Merchants

Many innovative business models are rising in popularity these days, one of which is the dropshipping business approach. Due to its convenience and effectiveness, many startups and established businesses continue sticking to such a method. If you’ve been thinking of entering the drop shipping industry for your newly launched e-commerce business, read along with this guide to earn more valuable tips.

Dropshipping offers many advantages, but one primary reason it’s here to stay is because of its cost-efficiency. Small businesses that have a limited amount of money don’t need to shell out any amount for the capital cost of a product. This is because the supplier will implement product deliveries directly, which means the merchant can get payment from the customer and straightforwardly pay their vendor.

Before you start your journey to becoming a reseller, here are some excellent dropshipping tips to consider.


1. Select a Reliable Supplier 

You shouldn’t rush into this step if you want to ruin your business by choosing the wrong supplier. The key to a successful E-commerce business using the drop-shipping model is to partner with reliable suppliers. You can stick to one business partner or several suppliers, depending on your preference. But ultimately, you need to select those that are credible and reliable. Make thorough research and choose from a pool of candidates.

If you’re planning to open up a custom product business, you can read printful.com/us/drop-shipping-supplier or find other suppliers that have garnered trust among resellers. Due to the fact that dropshipping suppliers are usually based overseas, communication is crucial, both for response time and for understanding one another. Hence, it’s essential not to overlook the importance of building business relationships through communication.

Once you choose your supplier, study their business model and processes. Don’t be afraid to ask questions and learn their production capabilities. When you expand your business, ensure that they can scale up along with your orders and volumes too. Study about their drop shipping model and rules, and ensure that both parties have understood every term and condition together, making it a win-win deal for both.


2. Add Reviews and Customer Testimonials On Your Site 

Initially, shoppers who shop on a drop shipping website tend to be skeptical about the products you’re selling. This is natural, especially if your e-commerce site is still new. To alleviate such trust issues, it’s best to add customer ratings, reviews, and product testimonials. New visitors will see what past buyers had to say about a product by reading reviews. Posting such reviews is one way to satisfy your customer needs and increase the chances of a closed sale.

Doing so can increase the chances of a buyer completing the purchase. This also increases your chances of earning impulse buys from customers who just visited your site to look and view your products. Essentially, due to your amazing reviews, they’ll feel satisfied with what they’ve read and eventually proceed to the checkout section. 


3. Execute Effective Marketing Strategies 

Dropshipping requires thorough marketing efforts just as much as any other business model. Online advertisements are necessary to make your business known more among your target market. Since you’re using the drop-shipping model, you’ll have more time in your hands to focus on marketing and promoting your e-commerce site. By planning your social media calendar and other content using a spreadsheet, you’ll handle your marketing easier. 

List down all your marketing plans and strategies, and mention specifically what social media marketing tips you’ll be applying. When creating a marketing plan, establish clear goals and define which market or individuals to target. It would also help to create buyer personas and study their purchasing behaviors. 


4. Study Your Competition 

Every business shares the market with other competitors and firms in the same industry. You shouldn’t shy away from competing alongside big and small businesses. Keep an eye on how your competitors use social media, blog articles, and websites. These strategies will allow you to understand better which works for them, and you can copy or modify the same approaches for your own marketing efforts. You’ll be able to determine what works in your niche and what drives consumer engagement if you keep an eye on the online profiles of your competitors. 



Even though starting a drop shipping business is a fast and easy way to get a business going, it still requires effort, time, and energy to make it operate successfully for a long time. It takes active effort to grow a successful dropshipping business; therefore, implement the tips mentioned in this article. You’ll be able to expand your business soon when you’ve learned to master how to navigate and operate through a dropshipping business model. 

Why KPIs Are The Key To Your Business’ Success


As an entrepreneur, you need to understand how your enterprise is performing every day. This way, you’ll have an idea of what to change and where to focus your energy. One way to achieve this is by consistently checking your key performance indicators (KPIs).

KPIs are more than just numbers that you report daily, weekly, or monthly. They show you the health and performance level of your business. You can then make critical decisions based on the analysis of this data. This article will explain why understanding business metrics and KPIs are important for the success of your business.


Why are KPIs important?

Key performance indicators are common aspects of any business management. Simply put, a KPI is a quantifiable value that measures the performance of a business over a given period of time. These parameters enhance the decision-making process by providing an analytical basis. They also provide a focus for operational and strategic improvement because they give business owners an idea of what and where to make improvements.

So, why are KPIs so important in any business success?


1. Monitor company health

One of the reasons why KPIs are the key to your business growth is they act as your company’s health scorecard. With a set of key performance indicators, you can monitor the vital signs of your business operations.

There are many things that you can monitor in your business, but the main categories that most people focus on are customers, employees, revenue, and processes. You need to make sure that customer needs are met, as they’re among the main stakeholders. Customer satisfaction score (SCAT), net promoter score (NPS), and first response time are among the main modes of measuring customer satisfaction.

Employees also play a massive role in the growth of your business. So, you need to monitor them and see where you should improve as a company, giving them the most favorable working environment. Remember, there’s a performance indicator for just about anything. So, it’s up to you to choose the most suitable KPI that’ll give you accurate insights into your business.

If you’re offering field services, for instance, some of the main KPIs to consider are customer satisfaction, employee retention, and first-time fix rate. However, it can be overwhelming to monitor all these factors, especially if you have more than one team working at any given time, logging in to a number of different platforms to track the work they are doing. For that reason, software applications, like the one offered by Jobber, have been created specifically to consolidate all your business operations and keep you organized. You don’t need to be technical to use them either. Your entire business – quoting, scheduling, invoicing, communications and payment processes can all be done on location from your smart device and uploaded in real time.


2. Helps you make adjustments

Being able to make internal systems adjustments is essential if you are going to be able to improve them. Even the most established companies are constantly looking for ways to do things better and adapt to evolving customer needs. Measurable key performance indicators help firms to identify if there are any problem areas that need addressing so they can be acted on accordingly before causing any detriment to the business.


3. Helps measure progress

Monitoring company health and making necessary adjustments is one thing, but measuring progress is another. After making changes to your operations, it’s important that you check whether your desired results are met. Key performance indicators play a vital role in this process.

Ensure you set regular targets every week, month, and year and use the tracked information to measure your progress. These statistics can also help you manage profits and losses along the way.



Evaluating the health and progress of your business operations is crucial to enhance your business performance and increase your chances of success. KPIs help in this regard by allowing you to measure the parameters that tell you about the health and performance of your business, and what needs to be adjusted to meet your desired objectives.

Keep in mind that KPIs come in different types. So, it’s up to you to find KPIs that work for your business. For instance, leading and result indicators can come in handy when planning to make adjustments to your current operations.

Different Investment Strategies

Investment strategies are full-proof, trustable strategies that you apply as an investor and give you, according to expectations, an idea of how and where you should invest your capital, what returns you can anticipate from it, future in short-term and long-term holdings, choice of firms or companies to gain substantial profit, etc. Investors always have a goal set in their mind with their investors, and they can reach their target only if they go ahead with solid marketing, business, and investment strategies. In short, it is a sort of market study. For instance, as an investor, 1 question may arise: how to invest 30k where you can expect a maximum return, then you must follow some terrific investment strategies for it. Let us learn about them.
Active and Passive Strategies
By passive strategies, an investor buys shares of a company and holds onto them for a long period. In this strategy, the risk is lower as the market can not go past it because of its volatility.
Active strategies involve continuous buying and selling of new shares. These kinds of investors are sure that they can go past the market and earn prolific returns out of it.
Long-term and Short-term Investments
The investors select the holding period. In this strategy, if an investor thinks that the company will do great in the coming years and then might go on a declining phase, they choose a short-term strategy. But, if they think the company will keep on doing great in the future, they go for a long-term strategy.
Income Investing
This strategy believes in producing income in cash from the concerned company\’s stocks. They do not directly invest in the stocks. By this strategy, the investor can expect a steady income out of the stocks as per the company\’s growth. One such great method is to use Bitcoin investment.
Value Investing
Value investing simply means investing in a company that has great potential in the future but is under-rated in the stock market. When the market goes through a correction session, the price will rapidly increase for these companies. Warren Buffet calls it one of the finest investment strategies.
Contrarian Investing
By this strategy, the investors buy stocks of companies when the market is down and running slow, because of economic imbalance, recession, calamities, etc. When the down period gets over, the prices of these stocks shoot up vigorously. However, this strategy can prove to be extremely risky at times.
Dividend Growth Investing
, investors invest in those companies which can pay a consistent dividend everywhere. This proves that the company is less volatile and shows promise of growth in the future. In the long term, investors of these companies enjoy benefits through compounding.
This investment strategy is fit for small investments, a small number of stocks in the stock market. Examples of such investments can be in exchange-traded funds, crypto funds, mutual funds, etc.
These are some of the best investment strategies that investors do follow before investing in a company or buying their shares. With the help of sound thinking and applying the correct strategy in the market, an investor can attain their goals of returns through their investments in the stock market.

Top 8 affordable marketing courses for beginners

Top 8 affordable marketing courses for beginners

Online marketing courses teach you the skills and strategies you’ll need to engage your audience, manage your business or product on digital platforms. It doesn’t matter if you just decided to launch a career or you’re about to register your company, good marketing courses will help you quickly develop the skills you’ll need to become successful.

However, there are many online training options, and it may not be easy to sieve through them all and figure out what’s worthwhile. We’ve put together a list of the top affordable marketing courses to help you narrow down your options.

1. ClickMinded
The ClickMinded platform solely teaches digital marketing consisting of seven topics. The courses cover social media marketing, content marketing, email marketing, paid adverts, sales funnels, web analytics, and SEO.

Marketers from the world’s most successful tech companies, such as Airbnb and Lyft, teach the courses. Each course costs $997, but the bundle gives you access to all seven for a low price of $1,997.

Alison teaches about the various aspects of e-business, tips, and tools for a successful e-business strategy. The topics consist of Google Analytics, Google AdWords, Google Adsense, and Google Webmaster.

Using Alison, students learn how to design, create, edit, and track a website, so their products or services reach their target audience. It offers certificates and diplomas in various courses. You can select an option that combines several lessons and practices into one track for a more comprehensive education.

3.HubSpot Academy
HubSpot Academy’s Email Certification Course platform enables you to become an email marketing expert. The course enlightens you on developing an email marketing strategy to help you grow in your business and career.

You’ll learn practical tools and systems for creating an email marketing campaign, higher-level skills like building good connections with your audience. After three hours of intensive training, you’ll be able to efficiently use HubSpot’s free email marketing tool.

4.Google Digital Garage
Google’s Fundamentals of Digital Marketing course addresses the fundamentals of digital marketing in an easy, beginner-friendly manner. The course covers topics ranging from analytics and data insights to e-commerce and social media.

After undertaking the 26-module course and crediting the final exam consisting of forty questions, you’ll get a shareable certificate to add to your CV and LinkedIn profile.

Coursera is a collection of seven courses that provide an overview of the latest digital marketing skills. It includes digital and analog marketing modules for students who want to work both inside and outside the digital realm.

The specialization is also suitable for students considering applying to the UIUC iMBA program and those who want to audit for free. These courses begin at different times throughout the year, so check the catalog to see when one fits into your schedule.

6.SEMRUSH Academy
SEMRUSH academy covers both basic and advanced concepts using both video and text for better understanding. While some courses handle broad topics such as SEO and PPC fundamentals, technical SEO, and social media marketing, other courses specifically teach how to use SEMRUSH, which will improve your chances of running successful digital marketing campaigns.

7. Udemy
Udemy’s Digital Marketing Course is a collection of 12 courses. The material is understandable and accessible because each mini-course duration is five minutes. Udemy offers courses on various topics ranging from SEO to Google Ads and Sales, and they cover all aspects of marketing.

Other topics Udemy offer includes; Market Research, WordPress Setup, SEO Writing, YouTube Marketing, LinkedIn Marketing, Email Marketing, Google Analytics, Social Media Marketing, and Facebook Ads.

Udacity’s Nanodegree in Digital Marketing teaches marketing fundamentals, content strategy, social media marketing, SEO, search engine marketing with Google Ads, display advertising, email marketing, and Google analytics.

It’s helpful for beginners and seasonal digital marketers. Through Udacity’s career services, you’ll have access to resume feedback, Github portfolio review, and LinkedIn profile optimization to make the best possible impression on current or future employers.

One of the best ways to quickly learn those skills is to enroll in a digital marketing course. You can then focus on gaining real-world experience by building your websites, working as a digital marketing freelancer, or working for a digital marketing agency.

While some of the courses in this guide are free, some are pocket-friendly and suitable for beginners. You can look over the courses and enroll in the most appropriate ones for you.

Seek Social: UK’s Most Wanted

Digital Marketing

Winners of the Corporate Excellence Award for Most Outstanding Full-Service Digital Marketing Agency 2021 – UK, Seek Social is a marketing agency with a difference. We hand over to Rich Snippets and Paula Braiden, who tell us more about the firm and its recent success.

For the benefit of the tape the current time is 09:27, present in the room Detective Rich Snippets, and Paula Braiden boss of the Seek Social crew, and ‘the UK’s Most Wanted’.

Alright Paula, we know youre up to something in Bury, Greater Manchester tell us what it is!

PB: I’m a legitimate businesswoman running a full-service digital marketing agency, detective. Our ofice is in Bury and I’m there all day – ask my team!


Ah, the team’… look at this list of known associates there’s over twenty names here!

PB: Yes, I have assembled a group of professionals – SEO and PPC experts, Data Scientists, Graphic Designers, Content Writers, Web, App and Software developers… I’ve got them all on my payroll…


An organisation of that size needs a command structure so lets go Paula, I want details…

PB: (Sighs)] Okay…We have 5 main departments – development, content, design, paid ads and sales – but within that structure, everyone’s individual role is quite fluid. Sorry to disappoint you detective, but we work as a team, and those at the top get our hands dirty just like everyone else…


I want to know what the method is behind that…

PB: It’s simple detective – I don’t want robots who can only do one thing, I want well-rounded, versatile and highly skilled professionals.


What are these letters after each name some sort of code?

PB: (Laughs) Hardly…My team of professionals just happen to be some very clever people, who have earned qualifications both within the digital marketing world, and without – that’s what the letters represent.


Qualifications? In your line of work?

PB: …Would you let an unqualified ‘dentist’ near your mouth? I didn’t think so. Qualifications are necessary in any field of work detective, and

digital marketing is no different. So, each development, PPC and SEO team member on my books is also certified in their field.


Right. Enough of these associates tell me… Why did you start this business of yours?

PB: Why does anyone start any business? To help people succeed and to make money! My team is also motivated to help people succeed, because helping others succeed helps us succeed too – and who wouldn’t want that?


And your clients, what do they get in return?

PB: Our clients get whatever digital marketing services they may need to achieve their goals – and more besides. Exactly what those services are will vary from client to client, but my associates and I help them identify what their real goals and needs are, as well as how they might be achieved.


Helping people and making money has this always been the end goal?

PB: Absolutely! You see, the digital marketing industry shares

certain qualities with the wild west – there’s some lawlessness, and opportunities for everyone to make a lot of money. There are also a lot of people out there who take advantage of others – and that doesn’t sit right with us at all.


HA! The Wild West you say…. And I suppose you guys are the outlaws?

PB: Far from it detective – I’m actually more like the sheriff – sworn to provide the very best in digital marketing services for a fair price, and to protect honest business owners from being taken for a ride.


So youre the sheriff, but you’re calling yourself ‘the UK’s Most Wanted’…

PB: (Laughs)] Ironic, isn’t it?


And what makes you think you deserve that title ?

PB: With us clients can really see the value of the work they pay for, and get the results they want. We have helped businesses of all sizes market their services and grow,we provide actionable advice that people don’t have to pay for, and we genuinely want businesses to succeed. People and businesses from all over the UK (and the world) reach out to us every single day – so when we say that we are the UK’s Most Wanted Digital Marketing Agency, we speak the truth.


Forgive me, your Most Wantedness, but just how do you do all that success stuff?

PB: My associates and I firmly believe that the data-driven approach that we employ is one of the secrets to our success. It’s a tough world out there detective – and sometimes people and things tell lies. There’s one thing that always tells the truth, however – and that’s data.


Get to the point, I dont have all day whats the importance of this data-driven approach??

PB: Well detective, since data doesn’t lie, my associates and I have learned to trust it implicitly, and act according to what our data and analytics tells us. So when we tackle a task for a client, we know we’re dealing with the reality of a situation.


Im sure COVID19 threw quite the spanner in the works for you…

PB: COVID did indeed bring a change. Seek Social had to work harder, and our team grew to accommodate increased demand for digital marketing, since lockdown exposed many vulnerabilities in more ‘traditional’ marketing methods. Lockdown opened people’s eyes to the value of the services that I and my associates offer – to the possibilities that digital marketing, social media marketing, engagement and so on can unlock for their business.


Alright Paula, I know youve got big plans for 2021/2022 and I want to know what they are…

PB: Do we have anything special in the works? definitely! We plan to continue to meet the demands of our clients – and that means looking out for amazing talent to join our team. We also have some flexible services to roll-out at the start of 2022 to help companies focus on their business growth.

Steps to a More Profitable Business

Profitable Business

Does the sagging global economy present a challenge for your business goals? If so, you’re like many other owners, entrepreneurs, and high-level managers who need help navigating during less than perfect financial conditions. With inflation rising at historically rapid rates and small businesses facing trouble during the continuing COVID pandemic, it’s essential to focus on profitability and long-term survival. The good news is that there are several effective ways to stay afloat and prosper, even in bad times.

Many corporations are discovering the wisdom of establishing a customer focused philosophy. In addition, managers are learning the value of other tools, like fleet management systems, employee ownership, a more efficient bonus arrangement, informal work environments, and switching from hourly to salary compensation structures. Here are details about the most popular tools today’s business owners are using to keep profit levels as high as reasonably possible.


Customer Focus

For more than a decade, the corporate world has been undergoing a transformation. One of the main components of that change is about paying more attention to customers’ needs. In a way, the entire consumer economy had lost focus and drifted away from the idea of customers first. From the 1960s until the early 2000s, many merchants and service providers became more profit-oriented and forgot that profits come from buyers, customers, clients, and consumers in the first place. Think about different strategies to put the emphasis back on the buyer. Some companies use humor to attract customers while others focus on sharing their good work in the community. Re-focus your company by adding better customer service teams, surveying your clients on a regular basis, and listening to feedback from the people who make it all happen, your customers.


Fleet Management

For companies that deliver goods of any kind, it’s imperative to have a full-scale fleet management system in place. These sophisticated software programs perform dozens of critical tasks, like minimizing delivery time, tracking driver hours, reporting on vehicle functions, and more. For example, systems from companies like Omnitracs, Geotab, KeepTruckin, and Samsara let managers take advantage of ELD (electronic logging device) compliance solutions. In fact, while ELD solutions are easy to implement, they are highly complex programs that gather huge batches of data so that drivers are never in danger of exceeding the legally allowed number of on-the-road hours. Install fleet software in all your trucks, use with any Android or iOS device, and let the software do the hard work of analyzing and reporting back to you.


Employee Ownership

A trend that began in Europe in the 1970s is finally capturing the attention of companies all over the world. The concept is employee ownership, and many automakers are pioneering the idea by giving shares of stock with each paycheck. Eventually, the goal of these programs is for the majority of ownership to be in the hands of employees. Most corporations who have experimented with the method have had excellent results.


Informal Office Environment

Times have changed, and that means offices need to adapt. Already, many of the world’s biggest corporations are ditching formal attire for casual dress codes, flexible office space, first name basis forms of address, and the addition of social activities to the work culture. Consider loosening up your company’s culture to incorporate more casual, modern, relaxed ways of doing things.


Salaries Not Wages

Many small businesses are switching from the traditional hourly pay arrangement to an all-salary system. There are a few drawbacks and many advantages for employees, and for owners who take this route. For starters, all work becomes project-focused instead of based on hourly production quotas and parameters. Plus, employees aren’t tied to a strict nine-to-five schedule but have the chance to work more efficiently when they are in the office and not worry about watching the clock. In most industries, salaried workers are much happier with their compensation. One reason is that hourly wages are viewed by many as an outdated, mechanical way to compensate people. Salaries represent pay for the value of what each individual brings to the organization, measured in true worth instead of dollars-per-minute.


Generous Benefits

Happy employees work harder, stay with the company longer, and serve as excellent personal ambassadors for the organization. Word of mouth is an influential promotional factor, especially when people hear about how satisfied your company’s workers are. The question is, what kinds of benefits do the best job of motivating workforces? Along with subsidized medical insurance, owners can offer dental coverage, vision insurance, gym memberships, thrift saving plans, matching retirement programs, 401k accounts, and twice-yearly performance reviews. It’s easy to focus on hourly wages or salary data, but people want more than money. They enjoy being compensated in other ways and return the favor in the form of loyalty and hard work.