3 Tips for Choosing the Right Legal Structure for Your Business

Business Entity

Deciding on the type of legal structure is one of the primary considerations when starting a business. Although it may seem like a simple matter, take note that your business structure significantly impacts the personal liability you hold and the taxes you pay as a businessperson. 

Hence, you should choose the proper legal entity for your business during the initial stage of operations.  

To choose the proper legal structure for your business, consider the information below: 


1. Give Thought to Your Business Structure Options 

  • Limited Liability Company (LLC) 

LLC is a hybrid business structure that protects a person’s assets from liability. It allows the personal income they gain to be taxed one time. In addition, LLCs can have an infinite number of members and an obligation. They’re responsible for filing an income tax return, but their actual revenues are not taxed individually. 

If you plan to operate a business with a small group of owners and need liability protection, this structure can be beneficial. Furthermore, suppose you’re looking to establish your business in Florida and are considering LLC as a legal entity, you should read about the Florida llc operating agreement to know the types of entities and the issues that they address. 

  • Sole Proprietorship 

A single person is responsible for all business profits and debts with sole proprietorship. This structure is famous for being easy to establish for most small businesses. Once business owners are registered and licensed within their state and local authority, they’re good to go. Furthermore, if your business is in an enterprise where lawsuits are uncommon, sole proprietorship may be worth considering. However, your assets have no legal protection.

  • Corporations 

There are two types of corporate entities: C-corp and S-corp. C corporation is an entity with articles of incorporation, also known as “charter,” granted by the state. This corporation can trade shares of stock to raise capital, and shareholders become part-owners with a stake based on the percentage of their investments. A C-corp business structure gives the best protection against business liabilities. There are no limits to the number of investors and investments.  

S corporation’s structure is similar to C corporation, but a particular classification from the Internal Revenue Service (IRS) exempts profits from double taxation. With S-corp, your revenue will flow through your tax return and have protection against business liability.  


2. Evaluate Various Factors 

  • Liability 

A corporation has less personal liability because the law carries its legal entity. Customers and lenders can sue the corporation, but they can’t access the shareholders or any personal assets of the officers. An LLC provides the same liability protection but with the tax benefits of a sole proprietorship business structure. Moreover, a partnership business entity shares the liability between owners as specified by their partnership agreement. 

  • Taxes 

The possibilities to reduce taxation should be regarded based on objectives and the condition of the business owner. For instance, if you’re planning to raise capital, a sole proprietorship structure may not be the most suitable option for you. You should consider working with an accountant or business advisor to help you pick the best business structure that fits your objectives. 

  • Complexity 

There’s nothing easier than sole proprietorship when it comes to setting up your business. You just need to register your name, start running your business, make a profit and loss report, and pay taxes as personal income. Nevertheless, it can be challenging to acquire outside funding. On the other hand, partnerships need a signed agreement to specify the roles and profit margin. LLCs and Corporations have many reporting requirements with federal and state governments. 


3. Think About Future Funding Needs 

Many of the business identity decisions you’ll make during the start-up process will influence your ability to raise funds. Therefore, aim to create a vision on the type and percentage of outside funding that you’ll need for business expansion. 

For instance, suppose you may be looking for conventional debt financing through a bank. Any owner with at least 20% shares needs to sign a personal guarantee. If you have business partners or other investors who don’t want this liability, they’ll need to limit the percentage of their shares. 



Overall, choosing the proper legal structure for your business is essential as it impacts several financial matters. So, make sure you choose the best legal entity and consider the essential factors in running your business. Remember, once you’ve picked your business structure and later decide to change it, you can welcome growth and streamline the operations during economic changes.  

How to Check An LMS During a Free Trial


In the fast-paced world of business and education, a successful learning management system (LMS) is a vital part of your organization’s productivity. An LMS can help you manage your employees and students more efficiently, but only if you choose the right one. If you’re considering an LMS for your organization, free trial periods are a great way to test and assess a learning management system (LMS) before committing to a subscription.

Learning management systems can be complex, so it’s necessary to dedicate time and effort to assess the system across multiple users. The question is, how do you get the most out of your trial period? Here are some tips for testing out the features of an LMS during the free trial period:


1. Define your goals:

 The more specific you can be about what you want from your LMS, the easier it will be to determine whether or not it’s up to scratch before you make any commitments or sign any contracts. Defining your goals may take some time – after all, the whole point of using an LMS is so that it meets your needs in ways other software cannot. Many people want to use the free trial period to check the performance of a new LMS. Often, they are so eager that they need to carry out the test during the first week. 


2. Check your admin panel:

 Check out your admin panel to familiarize yourself with it and make sure you have access to all the options you need. Test out any new features or functionality. If there are any new features or functionality that you want to test on LMS, now is the time! Make sure everything works as well as expected.


3. Test your LMS with a group of employees:

 Testing is perhaps the most necessary step in checking out your new LMS: getting feedback about how it works in practice from people who use it daily. Hold group training sessions or ask for feedback for each training session held during your LMS trial period.

You can also check out LMS reviews online. Look for ways to improve the overall user experience, features, and functionality of LMS based on this feedback.


4. Check course formats:

Some LMS let you create courses only in one format, while others allow you to choose from several format options. For example, some programs offer videos with voiceover instead of recorded lectures, and some do not allow adding text at all. Check what features suit your requirements. Do not forget to check the user navigation and ease of access within the course of the LMS.


5. Check tech support:

If you need help during your free trial period, how will you get it? Most companies provide 24/7 support via email or phone; some provide live chat. Check out if your LMS provides tech support?


6. Check out the options of integrations as per your usage:

When looking at an LMS, pay attention to all the different ways people interact with the systems. Some platforms are strictly online, while others have some mobile functionality built-in. Are all of those functions on par with what you need? How well does the platform communicate with other tools you use? Historically, one of the biggest complaints about LMSs has been their inability to integrate well with other software. Are my learners going to be frustrated by that?

Most LMSs have some type of test-taking functions, which can include multiple-choice questions, matching exercises, or even short writing assignments. How well does this work, and how easy is it? Can I customize it? What kinds of reports will I get from it? These are some sure short questions to be asked.



When you switch from one LMS to another, you might want to test it before committing. As a rule, you can conduct a free trial for at least 30 days. These tips can help you make the most of your free trial.

The Need for New Talent in the Logistics Sector

Logistics worker in a warehouse, using a laptop with software to help the buisness

Many sectors have a constant churn of staff and require an influx of talent, but this is especially true in the logistics sector. The industry, which accounts for 8% of all UK employment, is facing a “severe” skills shortage according to the CILT.

The survey shows that 54% of logistics businesses expect to see skills shortages by 2024, with drivers, warehouse operatives, and back-office vacancies the most urgent to fill. An Edge report shows that demand for transport and logistics employees is 4.6 times higher than young people aspiring to work in the sector. This highlights a serious issue with supply and demand.

Like many sectors in the UK, the logistics industry is also facing a serious digital skills gap. According to C. H. Robinson General Manager Nick Ghia, this is as concerning, if not more pressing, than the employee shortage: “Everyone talks about a driver shortage but arguably the biggest issue is around developing a digital workforce which will be critical to driving forward the logistics industry in the future.”


Why is the Sector Experiencing Such a Severe Skills Gap?

The sector has one of the most prominent ageing workforces in the UK. RHA data shows that the average age of road haulage drivers is 57, while 81.1% of transport managers are over 45. Over a third of transport managers are aged between 55–64, meaning many will reach retirement age by 2029. This predicament has only been amplified by Brexit, which has seen 80,000 EU nationals leave the UK’s logistics sector.

This older-than-average workforce feeds into the issue of a digital skills gap. According to a PwC report, 50% of executives in logistics businesses say their biggest barrier to digital adoption is a lack of digital culture and training. It makes sense that workers who were not brought up with technology may find it more difficult to adapt than younger employees who have been around it all their lives. But this is causing problems for businesses because workers end up resistant to change.

The logistics sector is therefore ranked low on digital maturity, scoring 32 points out of 100. This is in comparison to the overall travel sector, which scores 41, and digital leaders in transport, who score an average of 62. Logistics companies that work in B2C sectors are feeling additional pressure to go digital as more consumers demand an online presence.


How Can You Fill Your Skills Gap?

Not only is the sector short on personnel, but it’s lacking in key roles and skills. If you’re unable to plug these gaps, you’ll struggle to meet increasing customer demands and may lose out on business as a result. But there are a number of ways you can address this pressing issue.


Attract the Next Generation of Workers

An ageing workforce and digital skills shortage are combining to create a huge problem for logistics businesses. The good news is that with every new workforce generation comes better digital skills. As businesses digitally advance, they need a workforce that is able to adopt technology easily. The millennial and Generation Z workforces – those born between 1980 and 2015 – have grown up with technology as standard. It’s for this reason that they’ve been dubbed “digital natives”. They’ll bring a natural knack for using digital technologies to any role.

Apprenticeships are a great option to explore for a number of reasons. Training young apprentices on the job means they’ll gain the necessary skills for the role whilst also working towards a qualification. You can also train them on your organisation’s specific systems and processes, moulding them for the role that is most important to your business. They’ll bring the skills that come with an upbringing in a digital world, and you can equip them with the expertise they need to succeed in your business.

It’s important to understand how to attract the best and brightest talent from this generation of digital experts. Half of millennials rate flexibility as “very important” when choosing an employer. This generation is also the most likely to job-hop, with 43% planning on leaving their current roles in the next two years. Therefore, it’s key to meet their expectations in order to retain the best talent once you’ve got them through the door.


Provide Digital Training

One of the best ways you can set your business and your employees up for success is to provide digital training. This is critical to equipping your existing and new employees with the skills they need for their roles. Not only will this ensure that your workforce is trained on your specific systems and logistics software, but that they’re also prepared for your company’s digitisation.

With 70% of young people expecting their employers to provide digital training, this can also help you attract the next generation of employees.


Encourage Internal Movers and Shakers

A sure-fire way to onboard employees in critical areas of your business is to allow employees to move between roles or progress into higher positions. This is a great opportunity for back-office staff to try their hand at warehousing roles. Similarly, your warehouse operatives may have expressed an interest in trying their hand at HGV driving.

The bonus of filling your most pressing vacancies with existing employees is that you know they’re already familiar with your business and its processes. While they will still require training in their new role, it’ll be a quicker induction than if you were to bring new hires on board. That’s not to say you shouldn’t be hiring externally. Blending internal role changes and external recruitment will help you fill the most pressing gaps.


It’s clear the logistics sector is experiencing a serious skills gap. Not only is there an employee shortage in critical areas including drivers, warehousing operatives, and back-office staff, but there is also a digital skills gap which is threatening the growth of businesses. There are a number of ways organisations in the sector can combat this, from recruiting digital-savvy employees to upskilling their existing staff. Blending these three methods together will ensure you have a workforce prepared for your digital revolution.

6 Considerations When Choosing a Business Location

Business Location

Whether you are starting a new business or relocating to another city or state, it matters a lot to know where you want to set up shop. Location is critical to the success of your business. It can affect how you generate customers, manage your budget, and find opportunities for further expansion.

For this reason, finding a good location shouldn’t take you overnight. You will have to take your time in picking a location based on the nature of your business, your budget, and your overall goals. Otherwise, you could end up paying for an office space you can’t afford and reducing your business’s capacity for growth. Here are a few factors that influence your choice of a business location:


1. Business Goals

Any critical business decision should be based on whether it fits your goals. You can’t simply pick any city or community just because you feel the need to. It’s still crucial to know if the location aligns with your expectations and helps you achieve your long-term targets. If you want your business to open up a new branch, you may as well build one in another city. If you are planning to build a tech startup, consider picking a location where your industry thrives. By laying down specific objectives, you can avoid locations that won’t support your growth plan.


2. Market Conditions

As you look around for the perfect location for your business, you need to know the economic and demographic factors that can affect your bottom line. For this, consider the median commercial rent as well as other factors such as median wage growth and monthly migration. These factors can determine if you can afford to be there in the first place. Consider your budget and take time to know if the local population has a strong demand for the products and services you are selling. Once you have found the perfect place for your business, you just need to seek help in finding a good deal on a commercial lease.


3. Zoning Laws

You can’t pick just about any place for your business. There are zoning laws you need to consider and these can have a significant influence on your decisions. This is critical if your business belongs to manufacturing or other industries that have a significant effect on homeowners. As you survey a city, make sure to review local zoning ordinances. You should also take note of the local building code, required permits, and the distance your business has to maintain from public structures and utilities.


4. Strategic Requirements

In today’s commercial real estate market, you will need to be aggressive in looking for spaces that can help your business develop. Depending on your industry, you need to be strategic in finding areas that are accessible to consumers and employees and affordable in terms of rent and taxes. You will also need to choose commercial spaces that provide the amenities your business requires.

It can be daunting to find a great commercial space, so you might want to get help from a local professional. If you are planning to move your law firm or CPA organization to Los Angeles, you can reach out to The Jeff Tabor Group so you can find the best areas to settle in.


5. Local Competitors

Knowing where your closest competitors are located is especially critical if you own a fast-food chain or any other type of business that generates walk-in customers. Although moving close to your competitors allows you to absorb demand, there’s also a good chance of failure, especially if your competitors have already established themselves among the local populace. You just need to make your business stand out so local consumers can decide whether you are worth checking out.


6. Operational expenses

As you factor in the cost of rent and taxes, you will also need to take note of your energy and water costs, insurance premiums, and the potential income you will be able to generate in the long run. From there, you will be able to make adjustments in your plans and decide whether you should start with a smaller commercial space and see where you can go from there.

Moving to a great location can cost a lot of time and money. When done correctly, it can bring even more growth opportunities to the table. Keep these tips in mind as you scout for the best commercial space for your business.  

What are the Digital Marketing Strategies Needed to Start an Online Business?

Customer using a laptop to shop on an ecommerce site

If you are getting ready to launch an e-commerce, there are online marketing strategies that you absolutely need to take in account, if you want your company to grow. The internet is a very competitive playground and you can be sure that most of your competitors are already master at them. Here are the three digital marketing strategies you need to learn and focus on, right away.


The World Wide Web: A Market that keeps growing

Although you won’t be alone in your field, you can at least feel confident about your chances, as well as regarding the future. That is because the market is only showing signs of growth, year after year. That was particularly true in 2021, when it saw more people going online, with the average person spending more time and (most importantly) more money than in 2020. And that previous year was already a very good one, in terms of sales increase online. Today, the global market on the internet consists of 2.14 billion potential buyers. Enough for everyone who prepares the right way, before launching his business online.


How to be competitive from the Start?

Because it takes time to position yourself online, as you will see when we describe the SEO strategy, don’t expect to become the world leader in your field, as soon as you launch your website. Furthermore, you will need to keep working on your digital strategies at all time, if you want to ever come close to the top. But the first thing you need is to find the right support, that will enable you to launch the right way, and to acquire all the tools you need. That is why it is so important to start an account on a digital marketing specialist website, such as the one located here: https://www.12handz.com/. They will be able to help you out regarding the various strategies below and others that we won’t mention on here, as well.


SEO (Search Engine Optimisation)

To anyone already doing business online, those three letters hold no secret. But if you are new to entrepreneurship, it may still be a mystery. The internet world is more or less directed by search engines. We are being rather inclusive by using the plural since most of the market is held by one giant player: Google. When you get into e-commerce, what you want is for Google to find you, when it sends out its little robots to find the most interesting companies, in every field. Like everything else online, these bots are programmed to search for precise elements. These are the ones that SEO focus on.

It all starts as you are building your website. Google attaches importance to a variety of technical things, when it looks for what it considers to be the best online. First, it looks at how fast your pages load. Then, it checks if the visual has been optimised for mobile phones. But it also takes in account the way the URL is built, as well as other technical things which you will need to discuss with the specialists you will have chosen, as we mentioned inside the previous point. After, you will need to create content online, that will be of the highest quality. Many companies specialise in creating such content, and place them on the best websites, in order to provide you a higher ranking on Goggle’s search engine.


Get Into Social Media

Whether you like them or not, as an individual, social media are a must for any business that wants to survive online. To be absent from Instagram and YouTube, today, is the best way to ensure that you sales stats remain stagnant. Again, this strategy takes time. You cannot suddenly go from one follower to one hundred thousand. Some companies may pretend that they can do that for you, but be prepared to face the fact, that those followers have zero interest in what you do, and will either leave or never look at what you publish. The interest of social media is how internet users interact with your company. If they don’t, then there is simply no point, no matter how many they are.

It is one thing to be on social media, yet another to know how to create posts that will interest your fan base. You have to keep in mind that content online is endless. Therefore, if you offer some that is uninteresting, or that simply doesn’t look professional, all the hard work (and money you paid) to get them to follow, will simply be a waste. Again, check with the specialists first, before starting your social media campaign.


Email List and Newsletter

Last, but not less important in any way, is the construction of an e-mail list. When internet users stop by your place, you need to find a way to get their e-mail, so you can keep them informed of developments. The best way to do so is through a newsletter. Now, you are ready to go!

Issue 2 2022

Welcome to the February issue of Corporate Vision Magazine. A monthly publication dedicated to delivering the latest insight and news from across the corporate landscape.

From customer experience and consultancy to the power of digital documenting, there’s something to motivate and ignite a fire within all business entrepreneurs. A collection of businesses to encourage excellent individuals wishing to make it in their chosen industry. We take a look at how companies have coped throughout waves of lockdowns, pandemic panic, and mental health issues.

We would like to take this opportunity to show you around some innovative, ambitious, and truly inspiring business concepts and companies that are conquering all even through these difficult times.

With one company in particular, King Hopkins Pet Hospital has been altering the lives of many. Not only does it offer its medical expertise to help pets, but it also gives information and comfort to each pet owner. We are excited to bring you King Hopkins Pet Hospital’s story as it reaches new heights.

With all things considered these past couple of years have been difficult for all however, we look forward to sharing these success stories. Putting these businesses in the spotlight has been an absolute pleasure and we invite you to peruse this issue at your leisure.

The team at Corporate Vision wish you a very prosperous and successful month ahead. We look forward to welcoming you back next time.

Workplace Accidents: 4 Tips to Ensure You’re Getting the Right Compensation

Workplace Accident

When you get injured at your workplace, and the incident is not your fault, you are entitled to a worker’s compensation. But while work-related injuries could get you what you need to deal with pain and suffering, it won’t be easy to get what you deserve. Not all insurance providers will honor the claim or give you lower than the amount you should get. The following are steps you can take to ensure that you’re appropriately compensated. 


1. Report Your Injuries Immediately 

Report your work-related injuries right away after sustaining them. If nobody knows about the accident, you can’t file an injury claim. The longer you wait to inform your employer, the easier it would be for them to contest your case. 

Note that a statute of limitations applies to various cases, and the duration will vary from one state to another. Some states require that you report the accident to your superior within 30 days. Then, you have one to three years until the first symptom of the injury appears to file the worker’s compensation claim.  

Even if you don’t know the statute of limitations in your location, the sooner you report and file for the claim, the better your case will be. To get more information on work injury, browse through this recommended site.  


2. See a Doctor Right Away 

After reporting your injuries, you will need to get to the doctor right after. One of the worst mistakes you can make is waiting before seeing one because you assume that your injury is not severe enough.  

People who were injured later realized that their condition was worsening because they didn’t seek medical attention sooner. Days or weeks later, they are in worse shape than they realize. It also opens the opportunity for the company to argue that your injuries were sustained beyond your work hours. Once you have been in an accident, see the doctor immediately, and get a professional opinion about your injuries.  

Depending on the worker’s compensation of the employer, you will be directed to an affiliated medical professional for your first evaluation. Only right after this step can you see the doctor you prefer. 


3. Keep a Detailed Report 

It’s essential to record your accident account to prove evidence filing a claim. You can compare it to your employer’s records and look for inconsistencies to protect yourself. A report might also help the employer understand their responsibility when their employee gets hurt at work. 

Their report may have some false information that could lead to the refusal of the insurance provider to pay you. It’s essential to create the report immediately because waiting longer might cause your memory to blur. Be honest and don’t include uncertain information. Aside from the work schedule, you must obtain a copy of the visit and their treatment.

You must also record who you spoke to at the compensation insurance company about your condition. Moreover, take note of the meeting schedule, whether it’s a physical conversation or a call. Keep the receipts because they are the records of your expenses, such as travel expenses to doctor’s appointments. If you sent any documentation, note where you sent them and what kinds of papers they were.        


4. Beware of  Surveillance and Private Investigators 

Note that not every insurance company will believe what you say. They might hire a private investigator if they are questioning your credibility. The investigator will follow you in various places and even as you go home. They have one goal: to find proof that contradicts your injury claim.  

For example, you informed your doctor that you couldn’t lift anything heavier than five pounds. Private investigators will bring along a recording device to determine if you’re lying and carrying heavy containers into your home.  

But the video can easily be misinterpreted because the items you’re carrying might be lighter than they seem. You can also be legitimately injured, but the pain tends to subside and get worse suddenly. Seek a worker’s comp lawyer and ask for advice on how the video’s influence can be minimized and help you get the most out of your worker’s compensation.  



If you have been injured at your workplace, make sure to contact a worker’s compensation lawyer who can serve as your legal representative. Experienced lawyers in similar cases will help you determine if you have a valid case and pursue compensation. With the help of a professional, you’ll be sure that you have someone on your side looking out for you.  

Everything to Know About Building a Personal Brand

Build Your Brand

When we think about building a brand, we may focus our attention more on the brand image of businesses. Personal branding is something everyone should also be giving attention to, however.

Think about some of the major celebrity personal brands. Beyonce Knowles and Oprah Winfrey instantly come to mind. It doesn’t necessarily matter what project they’re working on at any given time, but if their name is attached to it, it garners attention.

The same is true of legendary celebrities like Dolly Parton, who has catapulted her personal brand into enormous businesses, including theme parks, dinner shows, nonprofits, and more.

So what is it that sets some people apart as far as how they build their personal brand? How can you replicate some of the things successful people do well to create their brand?

Below we delve into what everyone should know about their own brand, regardless of their industry.


What Is a Personal Brand?

First, what do we mean when we talk about a personal brand? A personal brand is more important than ever in our highly digital world, where Googling your name can bring up an enormous amount of information.

Your personal brand is how you promote yourself, and it includes your experience, skills, and personality. This combination is unique to you, and it’s the story of you. Your personal brand is how you set yourself apart from other people and ensure that you differentiate what you bring to the table.

You can tie personal branding in with business branding when you’re strategic.

Your personal brand is what you want people to see and think of about you. It’s how you really come across in daily life, how you’re portrayed in the media and the impression that people get when they search for you online.

Developing a personal brand is something that you might not put any work into, and it happens organically, but that puts it outside of your control. You can also actively work to build your brand.

Either way, it’s going to exist, so people often feel they’re better off when they’re in control of the narrative surrounding who they are.

Personal branding is an important part of your career and who you are in a professional sense because this is how current and future clients will see you. Taking control of your brand is going to help make sure that these people see you in the way that you want.

When you leave it up to chance, they could end up seeing you in a negative light.


The Importance of Personal Branding

Consumers are incredibly discerning in the digital era. They want to work with people and businesses that they feel they connect with, they “know,” and that are trustworthy.

When you have a strong personal brand, people are going to feel like they see the individual, and they can form a connection with them.

Think about the role influencer marketing has taken on in the past ten years. Influencer marketing is entirely built on the concept of a personal brand. People trust influencers and feel like they get to know them, so when they recommend products or services, it carries a certain weight.

With your brand, you can create a strong relationship with your audience before you ever try to give them a business-related message.

Particular reasons you need to put effort into building a personal brand include:

  • You can show your value. You’re also able to showcase your abilities and skills, and you’re showing that you have worth as an authority and expert in your field.
  • Your brand image shows what you value.
  • raises your visibility as a commodity outside of your business.
  • As you work to cultivate your personal brand, it gives you a sense of purpose and direction that you can use to build your career. It gives you a roadmap of who you want to be and where you want to go. Along with building a brand, you can integrate the goals that you want to achieve as well. You can find a path to achieving those goals through the creation of your brand.
  • Branding helps you advance your career. You’re setting yourself apart from the competition and crafting a unique value proposition for who you are as an individual.
  • If you’re a business owner, your personal brand can be what people recognize before your business brand. For example, think about Elon Musk and Tesla. The brand of Elon Musk is at the forefront more so than Tesla, and the businesses Musk heads up seem to be built more around his personal branding than anything else.
  • When you have a strong personal brand, it can help you weather difficult times. For example, if you lose your job, you already have something strong to fall back on in your brand.


Elements of a Successful Personal Brand

While it can be somewhat different for everyone, typically, some of the core elements of a successful personal brand include:

  • Authenticity—If your personal brand has nothing else, it should have authenticity. As we touched on, consumers don’t just want authenticity. They demand it. Authenticity is one of the most difficult things to achieve, however. You don’t want it to seem contrived, and figuring this out is tough, but once you do it, it’s powerful.
  • Unique perspective—your personal brand is about your unique point of view. So many people want to be heard, but you can set yourself apart simply by having a perspective that’s your own. You can have strong opinions, and you stay true to those as well as your core message.
  • Consistency—you need to show up on a consistent basis to build your personal brand. Social media and influencer marketing is a good example of this. The most successful influencers are always showing up. Their audience knows what they can expect from them in terms of content, and it’s a huge part of their brand.
  • Storytelling—people want to work with or buy from individuals they know and trust. When you use storytelling, you’re creating an emotional connection, and you’re resonating with your audience in that unique way that shows them who you are.
  • Expertise—you should zero in on what you know well in addition to what you’re passionate about. You want to become the ultimate authority in whatever your area is.
  • Connections—your personal brand is primarily about you, but it’s also about the people you know and the relationships you build.


How Can You Build a Personal Brand That Reflects You?

While the process to build a personal brand is extensive and long-term, the following are things to keep in mind as you get started.

  • Begin to build your personal brand by thinking about what your emotional appeal will be. Start with features of your personality. Consider how you make people feel when they’re around you and the words they often use to describe you. You can also consider how people benefit from working with you and what people like about working with you.
  • If you’re just beginning to build a personal brand, you may not know who you are. Do some brainstorming. What motivates you? What do you feel passionate about? What do people compliment you on? What can you work on for long periods of time without feeling tired or drained? On the other hand, what quickly drains your energy?
  • Come up with a quick description of yourself. Think about both how you believe other people perceive you and how you want to be perceived. This description should be a few sentences, and it’s like an elevator pitch of yourself. You can integrate your field or work into and think about your target audience as you’re crafting the description.
  • If you don’t already have an idea of who your targeted audience is, it’s a good time to give it some thought. Is your audience going to be someone at a company where you’d like to get a job, or are you building a small business? Are you a freelancer who wants to get new clients? You need to have a clear idea of how you’re speaking to.
  • What is your function? What do you offer to people, and how do you do it in a way that sets you apart from others?
  • Consistently work toward mastering your craft. You have to realize that even if you have an idea of what your personal brand should be or what you want it to be, you also have to put in the work.

Once you’ve taken some of the steps above, you can start to make a more concrete brand and grow your online presence. You can use social media, create a personal blog, or set up a portfolio site.

Remember, you don’t build a personal brand overnight. It takes time, but you do have to start somewhere. Then, as you advance in your business or your career, your personal brand will thrive and start to take on a momentum of its own.

Simplicity and Transparency

Lavandi Talent

Lavandi Talent specialises in taking the stress and strain out of recruiting talent within the beauty, health and wellness, pharmaceutical, packaging, food and drink, ingredients/chemicals sectors. The firm has been recognised by Corporate Vision as Best Beauty and Cosmetics Recruitment Specialists 2021 – UK, so we see what it has to offer clients and candidates.

With extensive experience in recruitment, Lavandi Talent strives to give its clients and candidates a much more streamlined and enjoyable recruitment experience. This is done with transparency and honesty – It will not send over a 14-page term document with lots of terminology to enable it to charge extra at the end of process – It makes its terms very simplistic and straight forward.

With a fun and friendly approach, Lavandi Talent wants to form partnerships with its clients, with a service that will never be about taking their money and moving onto the next client. It’s about being their recruitment partner and having an in-depth understanding of their business, values and recruitment needs and working closely with the client to meet them. Lavandi Talent wants its clients to keep coming back time and time again for the stress-free recruitment process it can provide.

Speaking about working with Lavandi Talent, one client said, “I would recommend Lavandi Talent to any business looking to recruit within the cosmetics, beauty or personal care sector. Andy and Gary both have a wealth of knowledge about the market and industry that make recruiting the best candidates so much easier, but more importantly, they have integrity and passion.”

Meanwhile, a candidate provided the following feedback. “Lavandi have been absolutely amazing, from the first initial call right through to following up once they supported me in finding my next career move. They have been an incredible support and really valued my wants and needs above all. I couldn’t recommend them enough!”

Alongside its recruitment efforts, Lavandi Talent is proud to support Andy’s Man Club, a men’s group which works to support men who are struggling with their mental health. With are over 40 groups across the UK, the club takes its name from Andrew Roberts, a man who sadly took his own life aged 23 in 2016. Andy’s family had no inkling that he was suffering to such an extent that he would do this, so as a result, they looked deeper into men’s mental health and suicide. They soon discovered that male suicide is the biggest killer of men under the age of 50, with male mental health surrounded by well-ingrained cultural stigma.

Elaine Roberts and Luke Ambler, Andy’s mum and brother-in-law together came up with the concept of Andy’s Man Club, a safe space for men aged 18 and above to come together and speak openly about their mental health in a judgement-free, non-clinical environment. This service is now used nationwide on a weekly basis by over 1,000 men, and with an army of over 200 volunteers on board, the movement continues to grow week on week.

Lavandi Talent donates £50 from every one of its placements to help the Andy’s Man Club team create new projects and grow, while doing as much as it can to raise awareness about the amazing work the club does to help fight the stigma against men’s mental ill health. To attend Andy’s Man Club or for more information, email [email protected] or visit www.andysmanclub.co.uk.

Indeed, Lavandi Talent is a successful firm which cares about its clients, candidates and community. Its people want to help and provide the best possible service in order to ultimately place candidates into the right roles for them and help businesses thrive.

For further information, please contact Andy Banks via email at [email protected] or visit www.lavandin-talent.com

The 5 Step Process to Creating a Full Omnichannel Experience 


By Laura Brown, head of demand generation at Esendex

If you are looking to connect the dots across your digital and physical presence, it’s important to have an effective omnichannel strategy in place – one that places the customer at the core, whilst also recognising the different ways in which shoppers may wish to connect and engage in dialogue with your business.

Delivering a cohesive and consistent brand experience across all of your sales and marketing channels is no easy task, but these simple steps can help you feel more confident in the experience you’re offering. 


Step 1: Explore the possibilities of SMS 

As technology evolves, consumers’ daily lives become busier and the platforms they use to engage with their favourite brands continue to change. There are 897 million mobile email users worldwide, yet SMS remains underused and often overlooked by many businesses trying to get their message heard (often in favour of email marketing).

But how can you make your messages stand out? 

We recommend keeping things personal by including your customer’s name, referencing their location, and – if relevant – information on their recent activity such as purchases, subscriptions or event attendance. Dynamic fields make it easier for brands to customise fields such as name, date, or location without additional admin work – which is great considering 91% of consumers are more likely to shop with brands that provide some level of personalisation.

Messages should remain short and punchy, with a clear call to action, and should always include a way for your customers to opt-out at any time, should they wish to. 


Step 2: What about WhatsApp?

WhatsApp has become the centre of gravity for billions of users around the world, whether used for messaging a loved one, family or connecting with employees. As a business, it’s important to meet customers where they are, which means WhatsApp can become one of the most important marketing channels in your strategy. Thanks to the addition of Whatsapp Business (launched in 2018), it’s now easier than ever to utilise. 

With WhatsApp Business you can offer the following:

  • The ability for firms to communicate with their customers at scale
  • Automated responses
  • Real-time monitoring of conversations
  • Conversion analytics
  • Customisable message templates
  • End-to-end encryption and data privacy

Your customers will first have to opt-in to WhatsApp communications before they can receive messages from you and then you can utilise the channel to engage with customers directly.


Step 3: Engage in two-way conversations

Engaging in actual conversations with your customers can often be overlooked, but two-way communication with your customers guarantees a fully interactive experience and can strengthen brand loyalty. 

Since the pandemic we have further relied on technology for receiving information and answering our requests. Studies have revealed that 69% of people would rather use their phone than approach an in-store employee and when they’re ready to interact there’s an expectation for the communication to be frictionless and fast. 

Omnichannel chat is one way to bolster this, allowing for customer service and marketing teams to enjoy multiple, simultaneous, two-way, mobile-focused conversations with shoppers through a variety of digital communication channels. Automated answers to regularly asked questions can also be deployed, meaning you can offer this service 24/7. 


Step 4: Measure the performance of campaigns

Implementing effective KPIs to understand if your sales, marketing and advertising campaigns have been effective are a hugely important element of your strategy. 

KPIs will differ from company to company, but is likely to include: 

Website traffic: Through Google Analytics’ data you will be able to measure the number of visitors, bounce rate and duration of user activity on your site, alongside a range of other metrics.

Conversion rate: Calculating the number of conversions divided by the total number of visitors is a great way to moderate the effectiveness of a campaign, especially if your conversion rate is between the typical 2% to 5%. 

Customer lifetime value: A very important metric to consider as it allows you to calculate the most profitable customer sector by analysing the total net profit you earn from every customer. 

Net Promoter Score (NPS): A widely used market research metric that indicates how likely customers are to recommend a brand to their friends, family and followers on social media. A high score highlights a good level of trustworthiness and brand loyalty. 

Other specific KPIs may also come from customer feedback surveys and ratings. 


Step 5: Become an early adopter of new technologies 

Being flexible and adaptable with your strategy is the key for success. Technology is continually evolving with new platforms gaining traction and existing platforms expanding their functionalities. 

By keeping your eye on the ball and becoming an early adopter of new technologies, you can offer your customers even more options to connect with you and maintain an advantage over your competitors. 

4 Ways Technology Is Changing Medical Device Manufacturing

Medical Technology

The healthcare industry is under constant evolution because of technology. If you examine the progress made five years ago, those in the medical and scientific field introduce innovative digital solutions almost every day. Many of these changes are relevant to the medical device manufacturing industry. In addition, new devices are manufactured, but existing ones are receiving modifications. This article will tackle how medical devices are improving using advanced technology.  


1. Improved Cybersecurity 

There is a period known as Industry 4.0 that the manufacturing industry adopted to introduce advanced digitalization in robotics, artificial intelligence, and IoT (Internet of Things). Cybersecurity was also discussed as they are relevant to medical devices. 

The security of medical devices became a concern due to the cyberattack in 2017 at the National Healthcare Service in the UK. The event affected the healthcare computer systems. If there are vulnerabilities to cybersecurity, hackers could have access to medical devices that could affect their capacity or issue commands that could lead to lethal consequences on a person’s life.  

Due to the continued technological security threats that can compromise product quality, the Food and Drug Administration mandated strict monitoring tools and tracking device performance on medical device manufacturing companies like RBC Medical to detect potential issues urgently.  


2. Innovative AI Medical Devices 

According to Stanford University, industries revolving around AI have been increasing since 2000. They were able to identify which emerging technologies are growng in demand to an extent in various industries. Additionally, a significant amount of investment is placed in medical device companies.   

AI-based medical devices since artificial intelligence improve capabilities and revolutionize healthcare. Moreover, AI-based devices assist medical professionals through accurate diagnostics and improved treatment for overall care.      

Medical devices serve these main functions: 

  • Medical Imaging  

Companies can conduct medical imaging with better quality through high-definition features that serve clarity. They are also providing patients with less radiation exposure.  

  • Chronic Disease Management 

AI-based medical devices can monitor and provide treatment simultaneously, such as devices for diabetic patients. They could wear devices that come with sensors that monitor blood sugar levels and administer insulin when it comes dangerously low.  

  • Internet of Things (IoT) 

Under the system of the IoT, it means that medical devices can be wireless, interrelated, and connected. Medical professionals can gather and manage information to keep patients informed and monitored and minimize costs.  


3. Utilizing 3D Technology to Create Devices 

Constructing medical devices is one of the most highly-regulated procedures. That’s because they are now integrating innovative technology into their processes. The use of 3D technology has found its way into the medical field and is creating on-demand medical devices.  

Also known as additive manufacturing, 3D printing began in the 1980s. It involves using a digital model and is created as a physical representation by using an appropriate material to print in successive layers.  

Three-dimensional (3D) printing is used in various industries, including medical technology. In addition, professionals integrate the technological method by producing digital models through CT scans, x-rays, MRI scans, and ultrasounds. These models are then fed into the 3D printer, which creates printed artificial organs used in human organ transplants.  

They are easier to procure, making surgical procedures faster, more affordable versions of surgical tools, and help improve patients’ lifestyles reliant on prosthetic limbs.     


4. Creation of Smart Factory Solutions 

Efficiently manufacturing medical devices are not only about producing advanced tools for healthcare needs. It also involves improving processes to create high-quality products. Integrating innovative smart factory solutions uses systems comprising of digital and physical techniques.  

These systems monitor the processes in the factory and other critical areas of the business. They gather data for analysis and present them to technicians, managers, engineers, and other decision-makers in the organization.  

Smart factory solutions also offer automation of supporting controls. Other benefits include the following: 

  • Availability of on-demand and real-time visibility of performance information
  • Ensures maintaining compliance with regulatory requirements
  • Improves overall equipment effectiveness (OEE), digital twin technologies, and machine learning occurring at the machine, process, and plant level
  • The factory becomes more flexible and adaptable than regular production facilities
  • Manufacturers quickly react to various situations regarding production, market conditions, and demand 


In Conclusion 

The healthcare industry is among the businesses that must continuously evolve to provide efficient and affordable medical devices to both the medical field and the masses. It seeks technology to create medical devices that help medical professionals to save lives more effectively. At the same time, medical devices for regular individuals can help them become more vigilant with their health.  

Happy and Productive Workplaces: How Technology Limits Staff Burnout

Illistration of a man working from home, with his child on his lap

Whether you are a digital enthusiast or not, there is no denying that we are surrounded by amazing technology nowadays. We can see self-driving cars steer about in traffic lanes, avant-garde robots, and even remote rovers landing on Mars without complications. With its endless potential, technology can have enormous benefits for our daily routines. This is especially true for our office hours in the workplace.

Indeed, technology and AI in the office can bring an array of advantages. From simplifying time management to safeguarding the wellbeing of hard-working staff, technology is a very useful tool. To ignore its conveniences would be detrimental to both businesses and their employees.

Therefore, this article explores some of the ways in which AI and technology can offer people a sounder work-life balance. We’ll also look at how your business can limit the risk of staff burnout.


Creates flexible schedules

As the events of the past couple of years have drastically changed our way of living, we’ve had to find new solutions for problems. One of these is the need to reinvent how we work and organise ourselves during lockdown and when social distancing. Unexpected shifts in our daily plans and routines require a more flexible work schedule.

It is safe to say that homeworking would be tricky to carry out without the aid of technology. However, digital devices can provide an excellent bridge for communication between colleagues. With the uptake in homeworking opportunities, technology makes sure that employees can still cooperate and overcome challenges as a group despite distancing.

Firstly, this protects and nurtures the progression of team development, even in difficult circumstances. Secondly, and just as importantly, it allows people to find the right balance between their work and private lives, making certain that their wellbeing is always looked after.


Cuts tedious work and speeds up tasks

Nobody enjoys tedious tasks. They are time-consuming and unstimulating. By implementing technology in the business, repetitive duties will no longer be a burden. In fact, AI is more than able to take care of some monotonous tasks, saving precious time to focus on the more fruitful and engaging elements of work.

Moreover, technology can quicken processes too. For instance, content can be shared and viewed by everybody simultaneously on online platforms. This way, staff will have the chance to reduce the number of unnecessary phone calls and emails. Overall, this will quicken the completion of tasks and make collaboration easier.


Improve productivity and wellbeing

With AI and technology’s many different functions, it is fair to say that innovative tools can help employees work more effectively. Whether it is video conferences, integration of emails, or document collaboration, there are several features that can increase a business’ productivity.

Moreover, technology can have a positive impact on the wellbeing of workers too. With the rise of homeworking, many people are finding it difficult to close their work laptops and disconnect for the evening. In this respect, apps and software can offer a helping hand. By setting up automated out-of-office responses to tasks and meeting requests after work hours, employees will not feel pressured to extend their workday. Instead, they can detach, recharge their batteries, and settle down for the evening.


Monitor environmental and human behaviour

A boost to your employees’ work experience may be achieved through AI sensors that are currently being developed. Specifically, they will be able to pick up anything from air quality and odour to occupant activity and sound quality.

With tech gadgets that monitor environmental and human behaviour, businesses can always ensure that their workers are in the right frame of mind to complete their tasks. Not only will it identify any worrying sign of staff burnout, but AI can encourage businesses to take action as a result. This will help increase efficiency, retain talented employees, and safeguard workers’ wellbeing.


Keep everyone’s diary on point

Busy days in the office can be tiring and challenging. This can be exacerbated if personal tasks end up clashing with group meetings. To enhance time management and avoid feelings of stress, digital ‘public’ calendars can outline staff’s schedules to prevent conflicts.

This can make managers’ lives significantly easier too. With everyone’s diary under their eyes, they are able to realise what each team member has on their plate – and act accordingly.


It would be a shame not to make the most of technology. If it can help businesses manage time and keep their employees happy and focused, it should be a no-brainer. From clever sensors that monitor staff’s behaviour to useful features that improve transparency and productivity, technology has an array of benefits to make workdays enjoyable and to maximise people’s work-life balance.