Why is 3D Printing an Important Part of the Future?

Man working on a 3D printed project

3D printing is already making a difference in our world. We don’t have to look far back, in order to have a good example of that. During the pandemic crisis, when ventilator parts were missing, to respond to the high demand in hospitals, regular people with 3D printers, helped manufacture some from their home, thanks to plans that they were provided with. Here is more on the importance of these futuristic printers.

 

Manufacturing Techniques will take Less Time

You may not know this, but the first 3D printing machine manufacturer saw the light of day, all the way back in 1983. Of course, the technology has changed a lot since then, and it will continue to do so in the years to come, making 3D printing machines, more and more useful and practical, in a large variety of ways. It is predicted that by 2030, the industry will have completely changed, through innovations. But for now, the first thing that 3D printing has been doing, in the field of manufacturing, is gain time. Before, to create a prototype, you had to build a mold, which would then be used to manufacture the sample. That was expensive and took some time. Now, with a 3D printing machine, you insert the plan in its memory, and it goes to work. Within minutes or hours (depending on the workload), you have your prototype in hand.

It is also true about creating customized pieces, one at a time, which was impossible before, without going through a long and expensive process. If you liked a product but wanted to have a few modifications on it, a few years ago, the situation would have been looking at a salesman that started laughing. He would then explain, in details, why it was almost impossible to do, unless you had a fortune to spend. Now, with 3D printing, the engineer prepares the modifications and enters them inside the information that he will feed the 3D printer. Then, the unique piece can be processed right away.

 

Capacity to use a Variety of Materials

When the 3D printing machine came out on the market, many wanted to see it have as many flaws as possible. This is quite normal, since it was about to become a strong competitor, as time and cost would be reduced, like we explained before. One of the faults that people said it had, was that it could only work with plastic materials. In fact, most people today still think that this is true. But this is a misconception. One of the most important innovations of this technology is when it started to print with metal. The automotive industry saw the advantages immediately, and many started integrating it in their manufacturing plant, in one way or another. The industry of 3D printing is now focussing on creating machines that will be able to print with materials such as polymers, new alloys, glass, ceramics, photosensitive resins, and composites. But the wildest idea out there, right now, is the capacity to print with food… Did we mention that 3D printing machines were going to be an important part of the future, already? Now, you know why.

 

Goodbye to Problems caused by Complex Pieces

In manufacturing, according to the technique you are using to produce objects, you may find yourself with problems, when it comes to precision. In such cases, it would then be impossible to create objects that are complex in their structure. Then, you would have to change technique, which would raise the cost. But that is not an issue with 3D printing. In fact, it can be as precise as you need it to be, printing elements that other modes of production could not. Any geometric complexity will not be a problem to these new machines.

 

Already Helping in Medicine and Humanitarian Efforts

This is just a start, but the technology has already been helping into these two very important fields of life. In the first case, it can print parts of medical instruments, but also customized prosthetics and implants. In the second, it now takes a lot less time to build a refuge, in situations of natural disasters. Much less then having to fly a refuge kit to be built on site, since the printers are already on the ground.

How to Take Your Interior Design Business to the Next Level

Interior design is a hugely rewarding career, offering you the satisfaction of seeing a job well done come to fruition and also basking in the reflective happiness of your clients.

If you’ve been working as your own boss for some time or have decided that it’s now the right moment to go it alone, here are some ways in which you can make yourself and your business stand out in a crowded market.

Have a digital presence and use it as a marketing tool

Interior design is a visual art, and therefore it is imperative that your website and social media channels show your talents off to potential new clients and partners.

Take the time to make them visually pleasing with a professional edge.

By adding your newest projects, designs and client testimonials to your website, you will show those who may be looking for your services that you are actively at work and capable of delivering the results they are looking for.

Make sure any photography you use is professional, and don’t forget to scour social media for trends and conversations that you can get involved in to boost your visibility.

Attend conferences, training sessions and gain new qualifications

Trade fairs, design conferences and the like are great places to pick up inspiration for future projects and might even help you meet people that you could collaborate with in the future.

You’re never too old or too successful to stop learning, either. For example, taking a course in one of the trades that you rely on to bring your designs to life may give you an added insight into the processes at hand and give you some insider knowledge to apply to your next project.

Networking, networking, networking

If you do attend conferences and other events, be sure to press the flesh and get your name (and your business’ brand) out there and in front of as many eyes as possible.

A great way to do this is by having professional business cards made which include vital information such as your name, your brand, any contact information, plus your website and social media handles.

Those who you introduce yourself to are much more likely to recall your conversation if they rediscover your business card and it could result in more business leads.

Hire an assistant or freelancer help

If business is really booming and you’re picking up more and more clients, it could put pressure on you to fulfil projects if you’re a sole trader.

Hiring an assistant, an apprentice or contracting a freelancer can lighten the load – and may even enable you to further expand and turbocharge revenues.

Finding the Right Career Path After School

When finishing your final exams in school, you’ll probably find yourself thinking about your future. There are plenty of options for what you can choose to do, so why is university the decision that so many sixth formers and college students decide on?

Going to university seems more popular than ever. UCAS has seen a 10-year high in the number of applications from school leavers for undergraduate degrees, with 320,000 sixth formers across the UK having applied so far. This is an increase of 14,000 from 2021 and 50,000 more than in 2019.

Here we’ll look at why so many people are choosing higher education over getting a job or an apprenticeship, and how it can help set you on a course for the rest of your life.

 

Find your career path

When you’re first applying through UCAS, you will be told that a university qualification helps further your career path. Within your degree, your lecturers will have years of experience within your subject and industry. This will give you a greater scope for your learning and you may learn things you never expected.

Many university courses offer the chance to do a placement year within the industry you wish to join. Also referred to as a sandwich year, this is an internship that runs between half or a full academic year. This gives you the opportunity to experience working in an industry of your choosing and they can be full-time, paid positions. Taking the opportunity of a placement year not only gives you an example of what a role in an industry is like, but also allows you to apply the knowledge you have gained from your course to a working environment.

As well as placement years, universities have dedicated careers teams and services available year-round. These teams can discuss applications for jobs, assist in CV writing, and provide guidance on how to prepare for interviews. Careers services can also refer you for various part-time and holiday roles that can assist with an income and help build skills that can carry over into employment after graduation.

 

Explore a new place & meet new people

Leaving home isn’t easy, but the thought of moving somewhere brand new is exciting. Part of the university experience is packing your stuff and travelling to study in a city that is completely new to you.

Whether you’ve had your eye set on somewhere from the earliest stages of your university scouting or if you picked somewhere during the university clearing process, the opportunity to live in and explore a new environment gives you that sense of independence and lends a lot to your personal growth.

Each city has its own social scenes and nightlife. Part of the fun of moving to a new area is finding out about the hidden gems, as well as some of the more tourist-centric spots. The best part is just because you’re discovering somewhere new doesn’t mean you can’t visit home occasionally. It’ll give you a great, nostalgic appreciation for where you grew up too.

New cities also mean brand new opportunities. You’ll meet people you’d never have thought you could meet before, and this could help you professionally as well as personally. Networking is important at every stage of your life and the connections you build at university can help you with opportunities years down the line.

 

Discover hobbies & extracurriculars

University is a great opportunity to meet new friends and new people. You have opportunities to meet people who are on the same course as you and in your accommodation, but what about making new friends with shared interests?

Societies are a great way to mingle and make new friends with your interests being at the centre of the discussion. Most universities will have a freshers’ fair where the societies will have stalls and you can see what they offer in terms of activities, trips, and get togethers. They might even have some free swag to give out!

Joining a society also gives you the opportunity to grow into an official position within them. Each society has a number of roles with different jobs behind them, including planning events and activities that the members get in on. Leadership roles in extracurriculars also look fantastic on your CV!

 

 

University offers the unique experience of allowing yourself to find out who you are and maybe what you want to do. Courses are led by lecturers with years of experience in your industry and a lot of university courses offer the opportunity to gain experience in what working within your industry of choice is like. This will give you a greater scope for what life will be like once you’ve graduated and help set your career off on the right track. Being able to explore your own independence in a new city is also an exciting prospect, as well as getting to make new friends and explore hobbies you can connect over. Building these networks can also benefit you with opportunities down the line.

Boosting the Efficiency of Your Business and its Workforce: #toptips

When it comes to business, ensuring that yours is running as efficiently as possible is essential. That includes the entirety of your workforce, too. If you are concerned about not being as productive or as profitable as you could be, check out the following top tips to boost efficiency and you’ll soon notice a difference.

Communication
Creating a workplace where employees feel as though they have a voice, and their opinions are respected and listened to is vital for ensuring that you get as much from your workforce as possible. Doing this will make workers feel as though they matter, and their performance will be improved. Having a say in matters that affect them is imperative, though of course, the leader or manager will have the overall responsibility for making a final decision.

Performance Management
In some businesses, the idea of performance management, as part of a wider human capital management can be viewed as a negative thing. However, this is far from the case when done properly including regular meetings not just annual ones. Involving the employees fully in the process and listening to their aspirations within the company and beyond, attempting to accommodate them in gaining more experience in other areas, will be valuable. This approach will ensure that your employees feel as though performance management is far from being told off, rather being supported to achieve their very best, in turn helping your business to be as efficient as possible.

Clarity of Aims
Having a very clear overview of what you want the company to achieve, and its overall aims is vital in making sure that every single member of staff understands the ethos and they are all more likely to follow suit, acting and working in ways that meet your expectations and requirements. Where your beliefs and aims are not shared regularly or, even worse, not fully explained, it is impossible to expect all staff members to be able to share in them and lead to success.

Effective MeetingsWe have all sat in a staff meeting that drags on and, at the end, little has been achieved. Aim for effective meetings and you are more likely to boost your business’ efficiency. Meeting regularly is key, but do not feel as though you must hold one for a specified length of time, though short is best as people’s attention will start to drift. Online meetings are great, too, allowing those who work from home to partake. You can also record the meetings, ensuring that part time staff or those unable to attend can keep up with the latest developments.

Equip Your Staff
There is only so much your staff can do when they are faced with problem after problem due to poor equipment. Equipping your staff with the tools they need to carry out their work efficiently is vital. While you may hope that the IT equipment you bought pre-pandemic will last another few years, the likelihood is that their battery life is now reduced, and they are becoming less useful. As a result, they are contributing to inefficient work practices. Update and upgrade whenever and wherever you can.

Why Your LinkedIn Profile Shouldn’t Look Like Your Facebook Profile

Illistration of a LinkedIn profile screen on mobile and desktop

Your LinkedIn profile could be under scrutiny by potential employers at any given moment. Whether you’ve just applied for a job and an employer is digging for dirt, or one of your clients is having a browse, there’s always someone watching. And thanks to the private browsing mode, you may never be aware they were even on your profile.

So, of course, it’s essential to not treat your LinkedIn as a social media profile.

But how can you keep it strictly professional? Here, we delve into the dos and don’ts of LinkedIn, and what might be better kept on your Facebook profile.

 

Don’t fall victim to oversharing

LinkedIn provides many ways to discover and converse with many people within your field. But are you oversharing on the platform?

It’s an easy way to make contacts, but it can be even easier to make enemies. Debates can often be sparked over many topics, such as company policies and even politics. Of course, many people have different views and discussing such things can get very heated. In some cases, you might see angry comments come your way. And you’re speaking for your employer as well as yourself, so oversharing on sensitive topics could also direct anger towards them.

 

Do choose an appropriate picture

Your LinkedIn profile picture is arguably the first element of your profile that will be seen. Perhaps you’re appearing in searches, or someone is browsing employees within your company. Regardless of the reason, it’s sure to stand out. In this instance, it’s a must to have an appropriate and professional picture, one that you most likely wouldn’t choose for your social media profiles. Opt for a photo where your face takes up approximately 60% of the photo but be sure that your striking suit is on show – especially if this is your workday attire of choice.

 

Don’t forget to keep communication flowing

You may enjoy sharing posts on social media, but if you’re not an avid Instagram user, it can be easy to reply to comments and messages late, or even to completely forget about them. On LinkedIn, it’s important that you don’t fall into this habit. Connections are highly important on the platform, especially in online professional networks. So if you aren’t keeping the ball rolling by forming relationships, you won’t be able to reap the benefits. Commenting and connecting with others from across the globe could offer you endless opportunities.

 

Do share your successes

Sharing your accomplishments is something you can share on both LinkedIn and your Facebook or Instagram page. After all, it’s a platform to raise your profile and showcase the many the development of your skills and the achievements you have made. It could be a new job, a promotion, or starting a new chapter in a different city — but whatever success comes your way will undoubtedly be celebrated by Linkedin users.

 

Don’t waste your network’s time

You may resort to Facebook to post regular updates on your week, whether that’s where you went for your lunch or how your weekend away went. But this is something to keep on Facebook. While you may want to talk about the good times you’ve had, you must think before you post on LinkedIn. Is it relevant to the working world? Will this boost your business profile? Not only could it be an irrelevant post that people will simply scroll past with no interaction, but it could also annoy some of your connections. People don’t want their time wasted, so if your content is only Facebook-worthy, people may remove you from their network and it could cause you to miss out on opportunities in the future that would enhance your career.

 

Do keep your profile public

Your personal life is something you may want to keep hidden when it comes to your social media profiles. However, you should keep your LinkedIn profile public. The platform isn’t one for sharing anything personal, but for details that you do wish to be hidden, there are settings to hide this information. There are countless people who can boost your career, but if your profile isn’t visible to them, they won’t be able to discover you. Since your social media is far more likely to include personal information, it’s better to keep private mode on these profiles.

 

It’s important to separate your LinkedIn from social media platforms. By slipping into the habits that you might be used to on Facebook and Instagram, you may jeopardise your employability and reduce the likelihood of climbing the career ladder. But these simple dos and don’ts can help you boost your online presence on LinkedIn and avoid any trouble.

5 Alternative Ways to Reward and Recognise Employee Success

Making your employees feel valued is one of the most difficult things to achieve for any business, regardless of size or sector. Of course, pay increases are always going to be appreciated but there’s so much more to it than that and sometimes that’s not always possible. A happy employee is not just one that’s paid what they feel they deserve but one that feels genuinely valued and appreciated by their employer.

Recognition and appreciation come in many shapes and sizes but here are five different ways you can go out of your way to make your employees feel valued.

1. Job perks

It’s the little things that add up to an appreciative and engaged employee and giving them access to these little things will give them a greater sense of accomplishment in their job. These mini perks can be anything from offering incentives for paid days off to free lunches or even staff days out. Or, if they travel for business regularly, why not book them into some fully serviced London apartments for their stay rather than putting them in a basic hotel? As we said, it’s the little things.

2. Workspace upgrades

Your employees will spend roughly half of their waking lives at work so the office itself is important, even in this new world of remote and hybrid working. Perhaps a brand-new office for those employees who are going the extra mile for you? Or just a revamp if there’s not enough room for a personal office. Upgrading their work equipment is probably going to be appreciated too.

3. Offer out of work experiences

Many of your employees will have families waiting for them at home and wish they could spend more time with them. So, you could try to make the time they spend together more special by offering rewards such as experience vouchers to different family destinations, events and experiences. This sort of reward can assure your employees that you care for them as more than just an employee.

4. Company-based opportunities

While employee incentives based outside of the company are a great way of earning some credibility with your staff as a company that truly cares, by offering them perks related to the business, they will gain a greater sense of ownership over their careers and their identities within the company. Offer exciting projects and opportunities within the company and insight into new ventures the company is considering, and you should soon see boosts in productivity.

5. Feedback

Verbally recognise employee contributions as often as possible (without going too far). People often get a feeling of satisfaction when they are appreciated and recognised with a simple thank you. Or maybe buy them a beer or a coffee after work? Whoever said work lives and social lives were completely incompatible anyway?

A New Era for Clinical Trials

Face in profile

Having made a name for itself as the ‘Most Innovative Full-Service CRO’ for 2021, the Exom Group has been pushing for the acceptance of digital and technological solutions in clinical trials. Whilst there is still a lot of work to be done before the field embraces the methodology, between the outstanding nature of its work and the tenacity of its team, it is converting the big hitters in its field one client at a time.

Upon its founding, Exom Group began to work towards its vision of the future for its industry. Fundamentally, it wishes to see the conduct of clinical trials more efficiently and innovatively for both those organizing and those taking part, resulting in better, more reliable results and a more straightforward process. It does this by way of technological innovation. First and foremost, by combining of a wide variety of skillsets from study staff with advanced technologies, its ultimate aim is to shorten the timespans that studies take, improve quality and make the clinical trials more accurate and effective across the board.

Today, Exom as a company serves the pharmaceuticals, biotechnology, and medical device industry, working with companies across all manner of scales and sizes, from the start-up to the worldwide global player. Its core values have remained the same since its inception despite this intense growth spurt, and this is something that its clients have come to laud as exemplary, as Exom is consistent and diligent with its services across the board. These values, principally, refer to the therapeutic expertise with which Exom approaches its work – they share a passion for quality and performance through digital innovation, with significant knowledge and experience for this work and making it the best available to its clients.

Additionally, the vision behind Exom pertains to the transformation of clinical trials by connecting scientists to advanced digital technologies, assuring the achievement of high-quality research through innovation, operating through data-driven solutions and risk-based monitoring, and reducing the overall cost both in time and money for clinical trials. It is confident that all the factors mentioned above are pushing it in the right direction. Furthermore, Exom has gathered around it an extensive customer base; serving customers across several goals and scientific directions helps its clients appropriately nail down their study design and implement the right technologies.

From the initial ideation phases of a scientific study, Exom can be of indispensable help to clients and their teams, allowing them to benefit from Exom’s medical expertise and enviable depth and breadth of knowledge regarding technological work. Moreover, given its dedication to keeping a finger on its industry’s pulse, it uses specific technologies to make itself highly efficient and share only the best with its clientele. This approach allows clients to rest assured that each recommendation Exom makes will be in their best interests. Consequentially, Exom has earned itself an intensive reputation for reliability and efficiency when it comes to forging a clinical trial project into its best and most actionable state.

Differentiating itself from its competition, it boasts extensive knowledge in the field of digital clinical trials. Unlike so many others, Exom has been making itself a cornerstone of its area for years now, gleaning significant naturalistic growth through its excellence alone, each client allowing it to make use of its vast backlog of experience. Critically, its investment in technological enablement and innovation also has not made it lose sight of the people that these trials are being designed to help – therefore, it is an expert in conducting patient-centric or virtual clinical trials. These are the ideal solution for studies in rare diseases. In tandem with this, due to its work in innovation, its help can aid trial managers to monitor patient progress remotely and constantly through its Genius ROSA platform.

This platform, in particular, functions as a telemedicine solution for patients involved in the trial, allowing for validating and study-specific integrations that are each developed by its incredible staff. These people are dedicated, ambitious, and forward-thinking, with an attitude towards problem-solving to work every issue through. Exom knows that its team is the core pillar of its organisation and so treats each individual as being responsible for the company’s continued success and growth; each person contributes invaluable insights and experience that forge its breadth of knowledge, after all.

Additionally, Exom’s staff each carry with them a digital attitude, which means that their ability to envision and implement new technologies and methodologies is second to none, always invigorated by a challenge and happy to make its solutions work for a client, no matter the project. This attitude is necessary across all of its departments, too, from customer-facing to behind the scenes. Beginning with software development and implementation, its management of a project takes a client from the starter questions of what they would like to see implemented right through to solidifying the operational departments that will manage and evaluate the clinical studies in question.

Due to this, Exom has an inherent diversity amongst its staff. It places great value on each team member’s ability to handle and get experience with new technologies, happy to boast an outstanding group of fast learners who never cut corners when it comes to their work, striving for total client satisfaction every time. Crucially, its company culture has often been described as familial in nature. Everyone has a say, and everyone has their area of expertise in which they shine; Exom looks forward to fostering their professional growth in these areas, encouraging everyone to do independent work while also keeping in mind the team mindset that underpins it.

Over the course of Covid-19, Exom saw its industry begin to shift its attitude towards accepting digital clinical trials. Due to this, it has been able to ply its trade more and convert more of its market segment to how much digitally-enabled clinical trials can make the experience so much easier and more effective. However, it is still an uphill battle on occasion, and the international clinical field has a long way to go before acceptance is reached – one needs to glance at the EMA and FDA guidelines to see the proof of this – and Exom, therefore, is championing a mixed approach of on-site and digital monitoring.

Forever working towards its overall mission, Exom will continually create and develop more ways to implement digitization into its field in 2021. As it moves forward into the rest of the year, it will be keeping its three essential stakeholders, their patients, their investigators, and their sponsors, at the core of its work, supporting them as much as possible with new technologically enabled workflows. It will also be working harder on Genius ROSA, allowing it to further establish itself as a telemedicine tool that uses artificial intelligence to generate control groups and so much more. Transitioning from typical data management to all new data science as a service and performing its so-called Clinical Trial 5.0 to combine human ingenuity with technology is looking forward to bettering its provision of value-added, exemplary services.

 

For business enquiries, contact Luigi Visani at Exom Group Srl via exomgroup.com.

The 5 Rules Your Business Needs to Know for the Platinum Jubilee

Union Jack flag bunting

With The Queen’s Platinum Jubilee celebrations fast approaching, brands all over Britain are racing to get a slice of the royal pie.

But playing into current Royal Family events in your products and marketing is a dangerous game – one which several well-known brands have fallen foul of in the past. Print marketing experts Solopress break down the five regulations you’ll need to watch out for as a company when referencing Her Majesty’s 70-year reign.

 

1. Don’t mention the Royals in your marketing

In celebration of the Jubilee occasion, The Queen has approved a temporary relaxation of the usual stringent rules regarding mentioning the Royals on memorabilia. Platinum Jubilee souvenirs are now allowed to use photographs of the Royals provided they meet copyright requirements and comply with official Royal regulations.

However, strict rules remain when discussing the Royals in other scenarios such as marketing materials. Members of the Royal Family should not be shown or made reference to in marketing communications without their prior permission, which you are unlikely to receive except in special cases such as “where the event or place is of outstanding importance or a national event or there is a close Royal association” (gov.uk). Ryanair’s press ad featuring a photograph of Prince Charles with the headline “Prince’s secret revealed!” was taken down by the ASA for not seeking permission to use the photograph of Prince Charles in the campaign – despite the photos being taken at a public event.

The Advertising Standards Authority acknowledges that there may be certain cases where incidental references may be permissible, for example reference to a book about the Royals. Meanwhile, many companies have successfully utilised the Royal Family in their marketing through indirect references, such as this Warburton’s advert upon the birth of Prince George which avoided direct mentions of the Royals.

 

2. Don’t imply Royal endorsement – directly or indirectly

If you do make mention of the Royal Family, make sure you stray on the side of caution, as associating your brand products or event with Royal approval could lead to action being taken. Irish property developer Hagan Homes were forced to remove adverts featuring Prince Harry and Meghan Markle with the tagline “fit for part-time royalty” due to the implication of endorsement and for failing to gain permission to use photographs of the couple.

 

3. Rules for using Royal Arms and Emblems

The use of Royal Arms and Devices is permitted for souvenirs related to the jubilee event, providing they are in good taste, free from any form of advertisement and carry no implication of Royal Custom or Approval. These items must also be permanent in nature, i.e. made from a “semi-destructible material”, and must be “specially made for the occasion”.

Outside of these circumstances, however, the Royal Arms and Emblems are not to be used “in connection with any trade or business”, as outlined by the Trade Marks Act 1994. The Royal Family’s official guidelines state that this also includes emblems “which are so similar as to be calculated to deceive” – meaning you can’t create emblems which may be confused with the Royal Arms, the Royal Crown and other official devices. This applies regardless of context and includes satirical settings and non-marketing communications used by brands.

The sole exception to this rule is if “the permission of the Member of the Royal Family concerned has been obtained”; however, even if you become a Royal Warrant holder, a strict ruleset exists which prohibits the use of the Royal Warrant imagery on banners and adverts on buses, taxis and trains, regulates where and how often Royal Arms can appear on packaging and products and prevents holders from using the warrant in a way which connotates use by the Royal Family.

 

4. Make sure your products or advertising won’t misinform

Whilst the selling of souvenir and memorabilia products is not prohibited providing they adhere to the above rules, it’s important to be clear that these products are not official memorabilia. Implying that products are approved by Royals or connected to the Royal Family, even in a comedic context, is strictly prohibited.

It’s also important to remember that advertising for these products must not mislead or be viewed as inaccurate. An advert for a doll of the Duke of Cambridge promising an “authentic likeness of the handsome Prince on his wedding day” was banned by the ASA when it was found that the advert for the doll differed from the product sold, with the ASA commenting that “the face of the doll differed from that advertised in being slimmer and painted in a more vibrant, and less realistic, way.”

 

5. Using the terms “Platinum Jubilee”, “Royal” and “Queen Elizabeth II”

Royal Guidance has been released on using royal-related terms during the event. Although the name “Platinum Jubilee” may be used freely for events, projects and buildings relating to the occasion, approval must be applied for when referencing terms such as “Queen Elizabeth II Platinum Jubilee”, “The Queen’s Platinum Jubilee”, “Royal” or “Queen Elizabeth II” for all communications, even for small community events. Approval requests should be directed to [email protected] in England and Northern Ireland, [email protected] in Scotland and [email protected] in Wales.

Well-known British brands have already begun working the Platinum Jubilee into their product lineup in ways which adhere to the restrictions on royal titles, with Heinz recently releasing limited-edition versions of their products labelled “HM Sauce” and “Salad Queen”, cleverly avoiding the list of terms made off-bounds by the Royal Family whilst still managing to celebrate the Jubilee.

 

Glen Eckett, Head of Marketing at Solopress, comments: “It’s an exciting time for businesses around the country as we approach this summer’s Platinum Jubilee celebrations – although strict requirements around commemorating the occasion are still in place, The Queen has temporarily eased some of the usual restrictions, opening up exciting new opportunities for business and community endeavours nationwide.”

 

About Solopress

One of the UK’s leading print marketing companies, Solopress are here to help with your business’ Platinum Jubilee celebrations, from printing bespoke event posters and flyers to branded parasols and memorabilia such as beer mats and water bottles.

Issue 5 2022

Welcome to the May issue of Corporate Vision Magazine. A monthly publication dedicated to delivering the latest insight and news from across the corporate landscape.

Businesses need a vision, goals, and drive in everything they do. Not only does this issue offer insights into the corporate world, but it wishes to present a selection of companies that have made their mark on this varied selection of industries.

In these complicated times, despite the potential ambiguity of future endeavours in business, these enterprises guarantee stability and growth for their clients with their innovative and revolutionary tips, tricks, and top talent.

A business we would like to highlight is iSynergy – iSynergy is a Leading Digital Marketing and SEO Agency that ensures a sturdy future for its clients through its hard work and expert knowledge. The use of digital marketing and SEO has become more prevalent in businesses as they look to expand and flourish. By using rich, focused, and effective SEO skills, firms can find a way to reach a higher number of people and spread the word of their work much faster.

Summer time is fast approaching and we want to take a moment to soak up the spring rays, rolling breeze, and astonishing developments in line with the bursting life around us. Join us on this journey and see what kind of inspiration you can experience.

The team at Corporate Vision hope you have an excellent, prosperous, and sensational month ahead. We look forward to welcoming you back for the next issue.

Top Growth Hacks To Market Your Business With SEO

If you want to get more sales and generate more revenue from your store, you will need to learn some of the most important growth hacks available in SEO, no matter what type of website or store you operate.

But finding proven SEO tips is hard these days as some self-proclaimed gurus out there are creating non-proven, myth-focused SEO content. Following such recommendations will not only derail your SEO efforts but also hurt your site rankings.

So, what can you do to acquire perfect SEO growth hacking techniques that directly impact your site rankings?

That’s the focus of this article. However, before we get started, here are some important SEO facts that you should know.

SEO Growth Hacking Statistics

70% of marketing specialists can attest that SEO brings more sales compared to PPC initiatives. 49% of marketers agree that organic traffic brings the highest ROI among any other channels. SEO takes from three to six months for the results of your efforts to appear on established sites and almost nine months to one year on brand new websites. SEO is a continuous effort. Google constantly updates its algorithms and the trends of your niche may change, so keeping an eye on what’s happening and adapting/improving your strategy is a must. Back in 2010, Google estimated 350-400 changes, and in 2018 Google made 3,200 changes to its search system.​​

Now that we have some statistics to refer to in our article, it is time to learn about the best growth hacking techniques for your SEO efforts. It is hard to do SEO on your own, but possible. However, if you want to develop your SEO strategy smoothly and in the most effective way, quickly track your website performance, and know what your organic competitors do. The SEO research tool by SE Ranking could be of great help. The software gives you an opportunity to perform automatic website audits, competitor and keyword research, backlink analysis, and other SEO activities in one place, saving your time and resources.

Best SEO Growth Hacking Tips

Competitor & Gap

Analysis What if I told you that one of the most important things for ranking your website on search engines was competitor analysis?

First of all, define your main organic competitors and analyse the following:

  • Top pages: Find out their core pages that bring the most traffic.
  • Top Keywords: Find their top keywords and how hard or easy they are to rank for.
  • Analyse traffic: Analyse traffic volume, geography, and its main sources.
  • Backlink profile: Find out what types of links they build and what anchors they use, understand the dynamics, and define link donors that are suitable for your website.
  • Content Strategy: What content is the most popular? Why is it helpful for users? How do they structure it?
  • Website Design: The general look and feel. Are there any eye-catching features? Note what is convenient for users and what is not, and avoid the latter in your design.

To find your direct and indirect organic competitors use the SE Ranking Competitor Research tool as a starting point. Then, check all the points listed above for your main SERP rivals. With that information, try to outperform or at least repeat the approach of your competitors. Chances are likely you’ll start climbing search results, especially if you combine this approach with the following steps.

Find Low-Hanging Keywords

When it comes to SEO, relevancy is key and the keywords you target should directly match your audience’s interests. So first of all focus on relevant keywords. However, keyword competitiveness is also an important aspect to pay attention to.

If you have created a new website you may face difficulties trying to compete with a well-established brand, so the best way to rank your website is by targeting low-difficulty keywords at the beginning. Use the SE Ranking Keyword Research Tool to find relevant low-difficulty keywords. Such keywords will have a low Difficulty score.

Usually, long-tail keywords have lower competitiveness and higher relevancy. If you are targeting “soccer ball shoes” as a keyword, start looking for options that can narrow your research down further. To find long-tail low-difficulty keywords, you can go for localization i.e. “soccer ball shoes in the USA”. Or, you can add demographics i.e. “soccer ball shoes for women”, etc. There are many variations that can help you grow and hack SEO.

At the same time, while low-difficulty keywords tend to bring results faster, do not forget to gradually develop the content for more competitive queries as well, so that you can start gaining authority in the topic. The earlier you begin – the better.

While almost everyone likes to follow this strategy, it doesn’t always work unless you have the right plan in place.

That is why paying attention to keywords that directly match your audience’s interests and search intent is a must.

Create Content Clusters – Pillar & In-Depth

Your SEO efforts are only as good as the depth of your content. You can increase the depth by adding pillar or cluster content pieces to your website. Let’s say you are writing content on Cat vaccinations.

The content topics should be:

  • All about Cat vaccinations
  • What Vaccines will a Kitten Get
  • What Vaccines Male Cats Get
  • What Vaccines Female Cats Get
  • Cost of Cat Vaccines
  • Types of Cat Vaccines

In the above list of topics, we have one main topic. This topic will be called the pillar. Then we have five subtopics. These will be called clusters.

You can create as many clusters as needed to give a comprehensive answer to your target audience’s questions. Run competitor research with SE Ranking to understand what pillar and cluster content your main organic rivals have.

Internal Linking

Internal linking is a way for people to go from one page on your site to another. However, more importantly, it is another way for Google and other search engines to discover a page on your website.

When more pages link to other pages on your site, search bots automatically understand that the page is of importance to your users. So, it becomes another signal for ranking that page higher in the search results. The Backlinko case study of 912 million pages confirmed the correlation between organic rankings and internal linking. On the other hand, link overuse can backfire, so when adding a link make sure that it brings value to the user and supports their customer journey.

Check that all your links are opened correctly and that there are not any unnecessary 301s (and, especially, redirect chains) or link loops.

This is where the SE Ranking website audit tool comes in handy. It will find all internal links to each of your website’s pages and also the depth of each page. It’s automated, so you just need to add your website as a project there.

Guestographics & Guest Posting

The more quality backlinks your website has, the higher its chances of ranking on search engines.

The best way to get more links on your website is by approaching others to place a link to your resource. You can ask them for:

  • Link insertions
  • Infographic publishing
  • Video embeds
  • Guest posts
  • Opinion pieces
  • Press releases
  • Coupon submission

Use SE Ranking’s Backlink Checker to spy on your competitors’ backlinks and find websites you can place your own on. Then, reach out to them to agree on the topic and conditions. Once everything is ready, prepare your graphic and video content to be published using editors such as Canva, Adobe Spark, Animaker, or something similar and support it with engaging text.

Most websites may charge a fee for letting you become a publisher on their website. However, you can also find those that will let you post content for free. It really comes down to how well you can negotiate and the types of markets you search for.

Ready To Growth Hack SEO?

We have mentioned some of the best proven SEO growth hacking tactics for business websites.

Now over to you. Make sure to analyse the SEO strategy of your competitors to see what works in your niche. Target the right keywords, create value in your content, and use internal linking properly. Reach out to bloggers and platforms to get backlinks. And whatever activity you are busy with, keep in mind that it is crucial to rely on data rather than just personal opinion. Having reliable SEO tools and platforms on hand will greatly help you in your marketing endeavours.

Following these steps is a nice starting point to maintain consistent growth, get better revenues, and find valuable business opportunities.

Auto Insurance is Rising in 2022: Here’s How to Find Cheap Deals

In the United Kingdom, car insurance premiums have risen on average by £68 in just the last year. The current average cost of car insurance premiums in the U.K. is £688, compared to £620 a year ago.

With the cost of living generally going up in many countries around the world, from the cost of groceries to the price of electricity, it isn’t only the U.K. that’s seeing a hike in auto insurance costs.

In the United States, the average national cost of car insurance is expected to jump by 5% to $1,707 per year, up from the figure of $1,663 for 2021.

And in some states, the cost is much higher. For instance, in Michigan, which is currently the most expensive state for car insurance, the average cost of an annual auto insurance premium is $2,858.

However, it’s not all doom and gloom. If you’re savvy, there are several ways in which you can find cheap deals and reduce the cost of your auto insurance. Here’s a look at how to go about it.

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Image source: https://www.pexels.com/photo/photo-of-person-driving-1386649/

Search Online for Cheap Car Insurance

The best way of finding cheaper deals on your auto insurance is to compare different insurers.

For instance, when you use a comparison platform like Cheap Insurance, you can compare hundreds of the best insurance companies to find cheap car insurance. You can also tailor quotes to suit your needs.

So, by searching online and comparing different insurers, you could make substantial savings on your car insurance premium.

Be Selective About Your Add-ons

You can get all kinds of add-ons for your car insurance policy, but do you really need all of them? You could be paying out-of-pocket for things like breakdown cover, courtesy cars, and personal accident cover.

Even if you do want some of those add-ons, you could still potentially get a cheaper deal by getting some add-ons separately through another provider.

Consider which add-ons you really need and compare different providers to help you save money.

Consider How Often You Use Your Car

You should ensure that your auto insurance policy reflects the amount of use you get out of your car. For example, if you only use your car to drive locally, rather than long commutes, an insurance provider could deem you to be a safer driver and offer you a lower rate.

Make sure you explore your options regarding car use when you compare insurance companies and make inquiries.

Increase Your Voluntary Excess

One option you have available for lowering the cost of your auto insurance is to increase your voluntary excess. Your car insurance excess is what you have to pay when you make a claim.

While you can’t alter your compulsory excess, you can change your voluntary excess. That can help you to lower your costs but bear in mind that a higher voluntary excess could lower your pay-out should you need to make a claim in the future.

Take an Advanced Driving Course

Some auto insurance companies offer better deals to drivers who complete specific advanced driving courses. That’s because the more driving experience you have and the better a driver you are, the less risk you have of being involved in a road accident.

If you successfully complete a recognized course that teaches you to drive better at night, in adverse weather conditions, or on motorways, for instance, your insurance company could provide you with a lower car insurance premium.

Get Your HR Business Up And Running With Some Great Advice For Start-Ups

HR company start-up

Now technology has become such an integral part of the business, especially with many companies and start-ups moving to a more remote online space.

Due to the pandemic, many people have lost their jobs and have found hope in creating their own opportunities by starting their own businesses.

Human Resources (HR) has become an increasingly demanding industry to be in as changes and new developments come with a need for human resources within these virtual spaces.

Offering this service on a consultancy base is the way to go as more and more businesses are looking to outsource staff. To help them in areas such as recruitment and training.

Here are some tips on how to start your own hr business.

 

Why do clients want to work with HR start-ups?

Companies are looking for ways to maximise workflow without having to expand. Expanding means committing to long term decisions that may not benefit the company. Like developing an in house human resources department.

Companies want to have the luxury of having access to a large number of human resources consultants instead of only hiring one or two for their in house department. Keep this in mind as you embark on this journey. You are almost guaranteed clients, as your business is beneficial to their business.

Take on what you can, as you are starting out it is best to keep it small. Find businesses that can match the amount of work you can handle. Thinking too big in this instance may be detrimental to your business.

Approach small businesses just like yours as these are the types of businesses you can grow with.

Overall it is imperative that you do the necessary research within your niche market. Find out what businesses are looking for and be prepared to adapt to that.

 

Know your market

Understanding what clients want is going to put you above the rest. If you can speak to their needs within their business you will be the ones they choose to work with.

You already have the know-how on how to deal with the human resources situations, in this phase you want to speak to their business and why it will be in their best interest to work with you.

As HR is majority about recruitment, payroll, planning, and strategy. Understand what their needs are in terms of these aspects. Do your research on how they handle situations around these aspects. This will allow you to strategise your strengths and expertise to speak to their needs.

Show that you will create an impactful client experience and that you are exactly what they need to grow.

 

Be authentic

Your business is ultimately an extension of you. Trying to impress a client by using fancy business words or trying to sell them a working agreement that is not true to you is not going to impress any potential client.

Stick to what you know and play on your strengths. Every client is going to want to work with a human resources firm that is straightforward.

These businesses are looking for someone who they can trust to solve their problems not someone who is trying to impress them with big corporate strategies.

 

Build a network

Building a network while you are in the process of starting your business is imperative to reaching potential clients.

You are going to want to reach out to everyone you know, while also creating an online presence. As this has become the way in which businesses are finding other businesses to work with.

Reach out to others in the field of human resources as they may be able to refer you to clients that fit in your niche.

 

Stay motivated to be successful

Starting a business is not an easy task so it is important to stay positive and motivated throughout. There are going to be moments of uncertainty that may become overwhelming.

However, it is important to understand that success is not an easy achievement nor is it going to be attained overnight.

Success is going to take time, money and energy. Looking after yourself is going to ensure that your business is looked after.

Allowing yourself to make mistakes is part of success and being open and honest with your clients about it creates an impactful and transparent client relationship.

This above all else should be what makes you stand out from the rest.

 

Conclusion

Human resources are easily becoming the most in-demand industry these days. So you want to be prepared to hit the ground running as soon you launch your business.

These start-up tips will help you to get there.