Active Ingredients by a Proactive Innovator


Sytheon, the ‘Most Outstanding Personal Care R&D Company’ for 2021, has become a jewel in the crown of active ingredient development. Serving consultants, contact manufacturers, and beauty brands, it reassures its clients that their end users will be receiving the best quality products that come with a pedigree of the best possible accreditation. Having been published in the British Journal of Dermatology and many other peer reviewed publications in dermatology journals for one of its key products, Sytenol® A (Bakuchiol), Sytheon’s efforts are leading the way in the creation of better, more effective skincare products.

An innovative and research-based company working to develop high-performance active ingredients, Sytheon serves the personal care industry with ingenuity and tenacity. Its portfolio contains a width and breadth of active ingredients that is unrivalled in its sector, and its dedication to further development and betterment is unparalleled, taking inspiration from nature and building for excellent performance at every turn. Fundamentally, its work is empowered by scientific and clinical validation, with in-depth trials conducted with the most rigorous oversight before any of its ingredients leave the lab in order to provide its clients with the utmost peace of mind when seeking skincare improvement products.

Improving the health and beauty of skin is what Sytheon is all about. This is made possible, first and foremost, by the principles that form its very foundations; Sytheon holds to values of safety, stability, differentiation, and performance. The core pillar of safety ensures that it keeps oversight in mind in its work, refusing to test on animals and working in close collaboration with toxicology experts, preparing exemplary dossiers under REACH registration and compliance standards. Additionally, its stability has been lauded by peers and clients alike.

When it comes to standing out from the crowd – its value of differentiation – it accomplishes this by establishing a series of scientifically backed and clinical studies to give its work the accreditation it needs to be thorough, comprehensive, and reliable. The result of this has been comparison to existing gold standard and peer reviewed work, the likes of which many of its competitors cannot come close to; furthermore, its studies align with the texts in those journals, lending it further credibility for peers and clients.

The performance aspect of its work speaks to how its client’s end users have consistently positive things to say. These products do, in essence, speak for themselves, and clients directly benefit from this by way of the good reviews and commendations that their products will receive because of only using the best ingredients in their work, serving beauty brands, contract manufacturers, and consultants alike. Receiving clients through UL connect inquiries, direct contact through its website, trade shows, webinars, and referrals from existing clients, Sytheon is dedicated to giving its industry a tour de force in what the best quality service looks like.

No matter how big or small the problem, Sytheon will always go above and beyond to help a client resolve it. This is made possible through its exemplary and world-class team, each of whom are singularly qualified and incredibly experienced when it comes to their work, ready and waiting to help a client. Additionally, with the provision of formula guidelines, prototype formulas, and technical problem-solving advice, Sytheon takes all guesswork out of the process in order to allow clients to make truly informed decisions regarding the active ingredients they seek to purchase.

Sytheon, has made this possible by building up a team based on outstanding standards of communication. Each employee at its core is the reason for its success, and each employee applies themselves with an incredible level of hard work and talent in order to carry out the responsibilities entrusted to them, always keeping up a dialogue with the rest of the team. Therefore, the atmosphere at Sytheon is one of trust, camaraderie, and professionalism, where everyone knows what is expected of them and everyone is there to lend a hand to their fellow staff member should they need it.

When recruiting, it is very important that a new staff member is able to fit in with this culture. Key attributes such as self-motivation, drive, enthusiasm, and team spirit are what it is drawn to in an applicant, as it’s easy to train skills – it’s harder to train attitude. It is due to this focus on maintaining an excellent internal atmosphere that it was able to stand tall during the course of the pandemic. Despite the challenges – which were myriad – Sytheon rallied together in order to withstand the difficulties faced by it and the worldwide corporate ecosystem as a whole, refocusing its strategies into virtual and online services, which grew over 50% in 2020.

It thanks every single staff member for their hard work and perseverance during this time, excited to announce that it forecasts this growth period will continue to be on the rise throughout the rest of 2021. Moreover, it encountered an added benefit to remote work that it didn’t anticipate. The time spent away from office, and the lack of travel time for its employees, meant that much more was getting done than it had been, and it has seen a spike in productivity as people are able to reach their workstations easier, faster, and with far less hassle.

With its first product, Synovea® HR, clinically proven to the 2-4-fold more effective than Hydroquinone, it has made a splash in the marketplace that it is determined to continue long into the future. With many large companies using Synovea® HR in their products, and establishing a new gold standard, it has become synonymous with products that brighten and even out skin tone to great effect, growing in popularity by the day. Secondly, its Sytenol® A product has also become vastly popular, with a slowly increasing growth in use by its clients since it was introduced in 2010. Able to provide a product with less side effects, better stability, and clinical results comparative to retinol, it found itself and its products research being published in the British Journal of Dermatology for its excellence, a milestone that has helped it springboard forward to greater successes. With a move on the cards to a bigger, better facility in New Jersey, Sytheon is excited to see what the future holds, planning to move into the Asian market with a new office opening in Singapore in 2022, and even into the pharmaceutical market with its sister company Symbionyx.

For further information please visit

Extended Detection and Response Against Advanced Threats

Cyber Security

Having been accredited as ‘2021’s Leading Unified Threat Detection & Response Platform’ for the USA, Fidelis Cybersecurity is a dynamic and innovative company leading the emerging segment of extended detection and response (XDR). The Fidelis platform enables its clients to respond proactively to advanced threats including cybercrime and nation state espionage. By combining deception networks with detections from endpoints, networks, and the cloud in its Active XDR platform, Fidelis Cybersecurity helps you fool adversaries into spending time and cost on fake assets while alerting defenders of their presence.   

Fidelis Cybersecurity is dedicated to helping the world become more resilient with each new client deployment. The company has made itself a front-runner in the modern world’s cybersecurity field. When it was founded in 2002, Fidelis cut its teeth on detecting attacks within organizations all over the world.

With deception, detection, and response capabilities integrated in single platform, Fidelis Cybersecurity is an innovator in its field working to ensure full visibility, early detection, and fast risk assessment and response across hybrid on-prem and cloud environments. This is particularly relevant today as public and private organizations alike face existential threats including ransomware from cybercrime groups who are extorting them for access to their own information and systems and threatening to release their private information publicly if a hefty ransom is not paid.

Fidelis Cybersecurity combines rich asset discovery, multi-faceted threat context, and risk management to reduce the number of avenues available to cyber criminals for attack and infiltration, and to secure the safety of the organisation’s present and future. Fidelis platforms improve security team efficacy and efficiency by automating risk identification, threat detection, investigation, and response. The company continuously innovates to enable safe digital transformation with market-leading and compliant cyber security solutions that provide full visibility and control over adversarial moves on the network from endpoints to cloud.

Long ahead of the latest trends in cybersecurity, Fidelis Cybersecurity established itself as a trusted platforms for security analysts, operators, and incident responders worldwide. They know Fidelis platforms will help detect and stop threats before they impact business operations. While this recognition is based in the USA, Fidelis has established a reputation for stellar technology including machine learning and AI on the global stage. The company enjoys partnership with government agencies, commercial clients, and enterprise level businesses worldwide. Part of the reason it has accrued as much attention as it has is due to the unique integration of deception technology with detection and response, spanning endpoints, networks, and the clouds to form an integrated active XDR platform.

This platform enables customers to take an active stance against cyber criminals so when they do get past perimeter defenses, Fidelis will help quickly detect and stop these threats in their tracks. This ‘proactive cyber defence’ approach is tailorable to a client’s needs and can be applied either as a comprehensive service or deployed as an open platform that leverages integrations with a client’s existing security tools and environment. Therefore, Fidelis Cybersecurity can fit itself seamlessly around any of its client’s existing systems.

In addition, Fidelis Cybersecurity acquired CloudPassage in May of 2021. Another step in its continuous evolution, adding a pioneering cloud security and compliance platform underscores the company’s commitment to ensuring that it keeps up with the changing and dynamic industry it finds itself in. That way, its customers can more effectively neutralize advanced threats and cybercrime and develop alongside the progress of the wider cyber security industry. In short, the integration of this entity’s software and innovations has allowed Fidelis Cybersecurity to further enhance the operations of its XDR platform as businesses migrate more to the Cloud.

Crucially, whilst such innovations and moves are good, they also present challenges to cyber security to which this company and its peers have been elegantly rising. Fidelis Cybersecurity ensures customers can deploy security to match their enterprise environment, including cloud, on-premises, and hybrid systems, without losing the effectiveness or speed. Through its work, Fidelis is dedicated to the continuous push towards better and more effective cybersecurity services. It also is important to note that Fidelis Cybersecurity is committed to ensuring that nothing gets lost along the way. In short, it knows that much of the good will it has cultivated in its industry is due to the quality of its platform and the impressive detection and deep inspection capabilities it provides, and so it strives to keep these as high fidelity as ever and working well alongside industry changes.

Moreover, being a collaborative and purpose driven organisation, much of its strength has come from its staff. Fidelis Cybersecurity employs some of the brightest and dedicated minds in their fields. It prides itself on a team that is goal oriented, objectively optimistic, determined, tireless, productive, empathic, candid, and forward-thinking, and it is endlessly proud of the work that they do. It wishes to take this moment to extend its thanks towards its team for their determined work during the last 18 months, allowing Fidelis Cybersecurity to pull through the pandemic’s challenges and meet its opportunities, all whilst learning new ways to engage with its clients and expend its successes by pivoting to a global, fully remote workforce.

With digital transformation being such a huge business initiative for so many clients across the globe, Fidelis Cybersecurity knows that security that works on premise and in the cloud is more important than ever in securing the future of the enterprise. Combining the capabilities of its Fidelis Elevate and Fidelis CloudPassage Halo platforms, Fidelis is able to deliver market-leading visibility, detection, and response for hybrid and multi-cloud environments, something that will be continually improving long into the future, allowing comprehensive risk management that will change how cybersecurity responds to evolving threats long into the future.

For further information, please visit

Safe and Secure

Business Security

Businesses are always looking for new ways of being secure, in order to protect property, product and staff. When it comes to finding the best methods of maintaining high standards, Dacha SSI stand above the rest of the crowd. We take a closer look at their impressive record, and dig a little deeper to see what draws such an astonishing array of businesses into their orbit.

Put simply, security is a matter of controlling who and where a person can go within a premises. In the 21st Century, this has become an essential service, not only for the protection of the people on site, but to ensure that the valuable data that is stored by businesses cannot be accessed without permission.

The security of these locations is something that the team at Dacha take very seriously, and the service that they provide reflects this. From the initial on-site visit through to the ongoing maintenance of a product, the team are committed to ensuring that their customers have peace of mind that their property is safe.

No two businesses are the same, so the team offer a wealth of security options that are uniquely suited to often unique situations. The team can provide Small Standalone systems through to Small Distributed Systems controlled from a single point through to large Enterprise Systems. With such experience behind them, it’s little wonder that the team has achieved such remarkable success.

While the team are responsible for the installation and maintenance of some of the most secure sites in the UK, they are determined not to rest on their laurels. New and emerging threats in the security game have forced services to innovate in order to deliver a service that satisfies the needs of customers. Much of the work that the Dacha team undertakes is in taking these innovations and finding ways of applying them to the ways in which their customers operate.

This means that customers who use the services proposed by the Dacha team are some of the best in the business. They include car park management, which assigns spaces to staff and visitors, locker management so that staff and visitors can have their own secure spaces to keep items or share as part of a group, and visitor management which ensures that full compliance can be kept with site rules, even before a visitor comes onto the premises. Dacha doesn’t just act as a security service; the team collect the data that businesses need to be proactive in how they make themselves secure.

This proactive approach applies to the team’s innovative AI-based CCTV system, which protects and helps businesses through Smart Presence™ and a dynamic video view. This only brings relevant video to the operator’s attention while alerting them of threats before events occur. AI opens the doors to a more sophisticated security that can search for objects, events, and similarity by image. This makes it easier to find evidence with fewer resources.

Of course, one of the most valuable attributes at the heart of Dacha is its specialism in intruder detection. This can be integrated into the other systems that Dacha provides, creating a comprehensive security structure for a client’s premises. Each system is bespoke fitted to secure the building with monitoring facilities that can advise the keyholder of any activation or fault that occurs.

When it comes to security, Dacha have the whole thing sewn up. It’s little surprise that they’ve achieved such success, with solutions that are ideally suited to the needs of their clients.

For further information, please contact David Canty via email at [email protected]

Software for a Marvellous Future

Project management

Marvelution is a software company that simplifies Jenkins Integration in Jira and is predominantly focused on saving time for its clients. Built by Mark Rekveld, the firm has gone from strength-to-strength recently, culminating as it is recognised as 2022’s Leading Open-Source Software Development Specialists –Netherlands in the Corporate Vision Awards 2022.

Based approximately 20 kilometres outside Amsterdam, Marvelution is a software development shop that grew from an open source software hobby project and focusses on the Jenkins Integration for Jira app. The goal of the app is to make the integration of Jenkins in Jira as easy as possible whilst providing insight into the results of Jenkins and its relation to Jira issues.

Jira software is used for issue tracking and project management by more than 180,000 customers in around 190 countries, and Mark’s pioneering app has seen approximately 3,000 installs, and counting, to date. Some of the organisations that have used Jenkins Integration for Jira at some point in time have used it for bug-tracking and project management. These include big names, such as IBM, Dell, Fujitsu, Hewlett Packard, and the National Bank of Canada.

“I built Jenkins Integration for Jira initially to solve my own problem,” explains the firm’s Founder, Mark Rekveld. “I felt the integration process between Jenkins and Jira was inefficient and I thought there must be an easier way to work with Jenkins builds in Jira. Turns out I was not alone.”

Mark has a senior software engineer background as well as being an experience designer and solution architect, creating and building from small open source software to large enterprise applications. Mark initially focused on Java software development following gaining a Bachelor’s degree in informatics and his company started out as a way for Mark to share his coding work with the world. What began very much as an interest for Mark has since grown into a small, yet highly successful, company that provides software development consulting and development of its own software be it open or closed source.

“It has never been one magic thing,” he elaborates. “It is many little things I have added over time which I have learned with the help of the Jenkins and Jira communities.”

Thanks to the help of the Jenkins community of Jira users, Mark has steadily improved Jenkins Integration for Jira. What began very much as an umbrella open-source project in 2007, has led to a journey of success stories. The initial app for Jira for Hudson integration, one of Mark’s very first projects, launched on the Atlassian Marketplace in 2009 then, in 2013, Jenkins Integration for Jira went live on the Atlassian Marketplace. Such was its overwhelming success that Mark was able to establish Marvelution as a company in its own right in 2015.

Regarding clientele, Mark tells us that anyone that develops software using Jira and Jenkins is a potential customer. This can be from the smallest one-man hobbyist to the largest international corporations, banks, and governments.

“I try to be as open, honest and direct as possible with customers and treat all of them the same no matter the revenue they generate,” Netherlands-based one-man band Mark elaborates, “I still do all the development and customer service myself. I’m active in the open-source community and, more generally, I enjoy coding to solve problems. “This is a reason I personally deal with all support requests; I like helping users as they help me build things I’m happy with.” By putting his customers first, he has developed software that truly helps those around him. He has become a shining example of what it means to be client-focused.

Recently, Mark’s company was recognised for its hard work by being bestowed with the prestigious accolade of 2022’s Leading Open-Source Software Development Specialists – Netherlands by Corporate Vision and, whilst Mark’s biggest challenge is making sure the cloud app, Jenkins Integration for Jira, can accommodate the ever-growing demand. He has no definite plans regarding the future other than to keep having fun developing new features and assisting his dedicated customer base.

Mark concludes, “I shall just continue to focus on turning my hobby into a company and keep providing software development services, next to supporting the existing open source projects, that have made Marvelution into what it is today.”

For further information, please contact Mark Rekveld or visit 

Modelling the Future

AI & Data

With the title of ‘Most Innovative AI & Data Science Start-up’ in 2021 for the region of Qatar under its belt, AGDS Computer Systems has made itself a cornerstone of industry. Critically, its algorithm creation and deep technology solutions are shaping the future of Qatar and the world, providing governments and internationally concerned entities with the technologies needed to appropriately respond to the trials of the pandemic.

ADGS was founded in 2015, based in Qatar. Fundamentally, its purpose was and is to funnel investment into new and niche deep technologies, from their research and development to their promotion, sale, and commercialization – specifically regarding the field of emergent behaviour. This usually means replicating biological systems that use artificial intelligence, applying it to cybersecurity, healthcare, and business intelligence. In terms of the ADGS Computer Systems’ client base, it is a widespread and varied roster that spans a multitude of different industries, but primarily it serves government organisations, the military, and intelligence organizations.

Large entities such as airports, healthcare, and banks also frequently contract its work, as being a very flexible company with a deep scientific knowledge, it competes with the largest companies such as Oracle, IBM, Accenture, and KPMG in its industry. This, crucially, has allowed it to secure its place in the pecking order of a competitive field in which developments and keeping oneself up to date is key, offering customers lower costs and better adaptations, with higher reactivity and flexibility.

Furthermore, it thinks of its staff as a family. This community and group-minded atmosphere allows it to cultivate a healthy and productive working environment full of team players who are excited to push the limits of ingenuity, where every voice is listened to and valued. In addition to this, its recruitment process prizes candidates who display a high intelligence quotient, seriousness and professionalism, creativity when it comes to problem solving, and an interest in mathematics and computer science.

Its recent developments have caught the eye of heavy hitting entities all over the world; for instance, the development of PANDEXIT, a product that uses a unique combination of AI and ABM – agent-based modelling – emulates the social dynamic of an entire population in order to run simulations. These simulations specifically have been built to mirror certain scenarios that impact a population during a pandemic, allowing the development of a pandemic propagation model that is incredibly granular, and invaluable to officials.

This also has allowed governmental officials and institutions to react to different variants of Covid-19. Through use of modelling technology, it can forecast how each variant will act in a population and how it travels, keeping an eye on what factors and variables need to be strictly controlled in order to decrease risk as much as possible. Its simulations are uniquely clear, working to a demonstratable level of detail, and with each element of it carefully designed to replicate a naturalistic scenario that accurately mirrors the modern social workings of a specific country or region.

This, previously, has been a solution that was sorely lacking in governmental organizations. In tandem with the granular nature of the programme that allows it to ascertain such an in-depth insight, allowing it to make predictions at 30 to 40 days with a unique level of accuracy. Due to the in-depth and dependable nature of ADGS’ work, it has become the company of choice for several high-profile clients. Most recently, it has been selected by one of the major international airports in order to develop most of their future AI systems, one that will be able to handle a wide range of different solutions – and one that will ensure the client is working with streamlined and smart software. This will be something that arranges everything from predictive maintenance to predictive asset replacement for the airport and its staff, as well as covering platform attribution, energy saving, and more.

AGDS has managed to secure its place in its niche due to the relative difficulty facing deep technology in Arab nations, and its dedication to bucking this trend. By working hard to change the region’s attitude towards it, it is client by client achieving a regional shift in attitude, showing how much deep technology can benefit a population’s leaders in the provision of accurate modelling. This allows rules and regulations to be fundamentally informed by how it will impact a population. Therefore, to leaders of industry and governance alike, it is an invaluable tool to have on side – and AGDS is continuing this push to reach yet more authorities in Qatar.

Should a client be intrigued to learn more prior to getting in contact, it encourages them to go to its website; here it has a multitude of different resources that are available for them to peruse, from videos to specific details and press information about their work, all of which has been designed to be user friendly. AGDS, despite being a relatively new company, has come a long way in achieving its goals and making itself the cutting-edge new solution for the modern world. Its algorithms, informed by the best and brightest and their innovations, build futuristic applications that are supported by its ability to make itself a business partner to its clients.

This speaks to AGDS’ customer service acumen as well as the excellence of its technological solutions, the proof of which can be found in the strength of its partnerships – with bilateral cooperation agreements with renowned laboratories all over the world, as well as universities and foundations, its influence is growing by the day. AGDS is the company that systems integrators reach out to when specialist systems are needed. With systems that are top-of-the-range, integrated, and fit-to-purpose, it works hard to ensure that the data a client will glean from its work can always lead to direct, actionable results.

In a similar manner, its work in essence wishes to make computers more effective at serving humanity. This, AGDS hopes, will create a future in which technology becomes an active partner in bettering the world through an in-depth understanding of human behaviour and how certain stimuli will affect their behaviour, connecting computing power directly to human activity. Although it knows there is still a long way to go in terms of the promotion of this approach, it is confident that the market is experiencing a tone shift; one that has been made especially prevalent by the last year or so.

Over the course of the pandemic, people have had to rely more than ever on technology. From intrapersonal communication to governmental liaising, business deals, and more, everything has had to pivot online, making computed solutions to modern problems a more important field than ever before. Moreover, when one considers what Pandexit does and how much it is tailored specifically to make government and official lives easier when considering the impact of rules and regulations, it becomes clear just how much algorithm creation and deep technology will be important going forward.

For further information, please contact Christophe Billiottet or visit

Efficient Industrial Motors

Technology-driven manufacturer

Adventech is the technology-driven manufacturer of the Maxeff Electric Motor Generator which can be built to the customer’s system’s needs and can be used in almost any kind of machine or system, such as driving compressors, water treatment plant pumps, conveyor belts, hydraulic systems, stage blowers, and cooling tower fans. The company is committed to developing innovative, efficient technologies and devices which save energy costs and are kinder to the planet. Recognised by Corporate Vision as the Most Innovative Tech-Driven Motor Manufacturing Company 2021, we take a closer look.

In a world that is facing a climate crisis, energy shortfalls and excessive waste, Adventech’s Maxeff technology works to be part of the solution, replacing conventional motors with technology that consistently produces real, dramatic reductions in energy consumption.

Over 50% of the world’s power is consumed by electric drive motors, with anywhere between 15% and 30% (or higher) of power being wasted. The Maxeff motor aims to resolve this issue by capturing reactive energy and reconverting it into leading inductive energy to either be utilised within the motor itself so it doesn’t have to call so much power from the grid, or to create enough power to feed external inductive resources. Maxeff also requires substantially fewer amps to do the same work as any standard motor.

Similar to other electric motors, Maxeff features an induction motor circuit. Unlike traditional models, it has a built-in, all-in-one induction generator circuit. Its two-circuit design uses the same magnetic field, rotor, and stator to produce more shaft power than similar induction electric motors. Where a standard motor would require a 200 kVA generator to start, a comparable Maxeff will start on a 100kVA generator. And combined with the available add-on of Maxeff Soft Start, it can start and stop without experiencing high amp draw and temperature.

Maxeff motors use electromechanical contactors and a sequence of internal automated connections to power the built-in electrical and mechanical soft start. Maxeff, combined with Maxeff Soft Start, allows the motor to receive grid power at only a third of its nominal HP, roll automatically to 66%, and then to full HP. The unique feature reduces the inrush current and allows Maxeff motors to ramp up smoothly and progressively. This revolutionary soft start sequence allows Maxeff motors to be started from generators half the size required by standard motors.

Soft start also allows start, stop and restart as often as needed without overheating or incurring excessive peak demand charges. This option is available on all Maxeff motors – All customers have to do is request it.

Adventech also offers Maxeff two-speed motors which come in speed ranges of 3600/1800 rpm, 1800/900 rpm, 1200/600 rpm, and 900/450 rpm. This can be constant torque or constant HP design. In applications like condenser fans, a two-speed motor can be easily controlled without VFD or any electronic components. The speed switch system can be controlled by PLC or manually. When you don’t need full air movement, you can switch to low speed then back to full speed as your systems require it, allowing for enormous energy savings.

Normally, low-speed motors are not used much because of their poor power factor. Maxeff low-speed designs have the same efficiency and a higher power than any market premium efficiency high-speed motor. They should be used to increase airflow anytime possible in order to save energy.

In 2014, one of Adventech’s customers, Smelter Services Inc. purchased three 200 HP Maxeff motors. They had aluminium furnaces with 125 HP motors and undersized turbine fans, which required replacement with 200 HP motors. This normally would have required changing cable sizes, contactor sizes, and motor starter sizes, but alternatively, they chose 200 HP Maxeff motors and mounted them in the place of the old 125 HP, which didn’t change anything else, not even the breakers. Since the install, the 200 HP Maxeff motors have been cooler while drawing fewer amps.

Additionally, the plant has a 1 mega-watt contract with its power company; with the 125 HP motors, they had no trouble reaching their contract power consumption. After replacing only three 125 HP motors for 200 HP Maxeff motors, the company received a fine for never reaching its 1 mega-watt contract level. So, once a month, the plant now opens the vents on the fan housing to force an overload into the motors for an hour – It reaches the 1 mega-watt to get out of the penalty zone and saves power all month long. In February 2017, the plant purchased four more new Maxeff motors for a plant extension.

Meanwhile, MI Metals in Oldsmar, Florida is an aluminium recycling plant, which, like many manufacturers, faced growing production on already limited power constraints. In its location, the step-down transformers and the power lines in the area are maxed out. Increasing kVA would require changing miles of power lines and installing bigger transformers. In the meantime, production was calling for more cooling capacity to handle hot aluminium bars coming from the furnaces and extruders. To address its problems, MI Metals replaced 15 of its existing motors with Maxeff motors, which reduced the kVA by 50% at each replaced fan. Then, it added 15 new fans while staying under its amp/kVA restraints.

Indeed, the Maxeff concept is something that has never been done before. The world sees electric motors as they have been seen for the last 50 years, but Maxeff is truly revolutionising this.

For further information, please contact Ron Ballman or visit

4 Ways to Make Your Website More Visible

Website Ranking

Search engine optimization (SEO) is getting your website to show up on the first page of search engines for keywords relevant to what you do as a business. This is important because a website that shows up on the search results gets free traffic, generating leads and, ultimately, sales.

When SEO is done right, it can drive significant traffic to your website and boost your conversion rate. Different strategies can drive traffic, such as contracting SEO companies London if you want to rank your business for London or UK’s audience. These companies will help you design and manage your website to make it more visible. Alternatively, you can pursue these strategies using your SEO team.

Here are four tips to help you achieve more visibility:


1. Create Valuable Content

The first way to make your website more visible is by creating valuable content. The more content you have, the easier it will be for search engines to find you. Your content doesn’t have to be directly related to your business, but it should be relevant enough that people will want to read it. In addition, your content should be unique and useful to readers.

It’s also a good idea to keep your content up-to-date and proofread before posting it on your site, increasing its value. For example, suppose you own a law firm and write an article about a recent court decision that could affect many of your clients. In that case, you’ll likely attract visitors interested in reading about legal matters. This will make your website authoritative on law and legal concerns and help it rank. 


2. Focus On User Experience

The way your website looks and operates is essential for its success in ranking. If people cannot easily find what they are looking for or the content is hard to read and understand, your website will not fulfill its function and will likely rank lower.

As a rule of thumb, make sure to apply the following:

  • Use Short Sentences And Paragraphs: Shorter sentences and paragraphs are easier to read.
  • Use Headings And Subheadings: Using headings and subheadings guides the reader through the content.
  • Include Images: A good image can provide context, break up the text, add interest, and improve understanding.

When people have a good user experience on your website, they can also refer others, give positive reviews, and stay on the site longer. All these are factors that search engines will consider when ranking. 


3. Good Headline and Meta Data

The headlines and metadata on your website tell people what your website is about. It gives them a glimpse of the content you’ve published, so they decide whether to click on it or not. Therefore, you should ensure that your headline and meta description contain the right keywords you want to rank and clearly state what you’re offering. 

For example, if you’ve got a page specifically about blue widgets, make sure the title of your page includes the words’ blue widgets.’ Search engines will pick up on this and show your site to people searching for ‘blue widgets.’

It’s also important to write compelling headlines and meta descriptions that are interesting to read. Your goal should describe what’s on your site so people will want to click through. Make sure the meta description is interesting. This is because meta description is used as the snippet when a user searches for something. 


4. Pursue Quality Backlinks

Backlinking is when other websites link back to your website. This can help your site show up higher in search rankings. Search engines see these links as indications that your content is high quality since other sites are willing to link to it. They will then boost the ranking of your website since they assume it must be valuable if those sites are linking to it.

You can reach out directly to bloggers whose target audience is similar to yours and ask them to link to you in exchange for a link to their sites. You can also search for all unlinked brand mentions and ask the publisher or site owners to link them to your site.



Your website should have a clear SEO strategy and good quality content to be more visible. The search engine always tries to provide the best results for web searches. This means that your site will be indexed and visible to everyone. Therefore, use the strategies discussed in this article to ensure your website has all the qualities required to appear on the first page. 

Embedded Software Development and Programming

Software Development

Every day, people face and use dozens of devices whose functioning relies on microchips and circuit boards. These are gadgets with built-in software, such as photo cameras, fitness trackers, coffee machines, etc. Since many of them perform critical functions for some spheres of life, embedded software remains a hot topic.

If you want to find a reliable embedded systems company to implement your idea of a smart digital device, you need to know the basic facts about embedded software programming.



First, it should be noted that the development of traditional apps we install on laptops or smartphones differs from the creation of embedded software. Desktop or web applications are detached from the hardware they run on. In this case, the major task of app developers is to implement the logic that would ensure software functioning, and it doesn’t matter on what device this app will be installed.

On the contrary, embedded software is tightly connected with the equipment it runs on, and each line of built-in code can affect the hardware at the physical level. That’s why software engineers must be able to read a circuit, data sheets and other documentation for electronic parts, understand the hardware component features and their interconnections. 


Embedded System Definition   

A real-world device with a programmable part based on a microchip that performs one or several pre-defined tasks is called an embedded system.



Various systems may have various constituents relevant to the tasks they are supposed to perform and external requirements they operate in. However, there are two groups of obligatory components in any embedded system.


This includes all physical parts composing the system:

  • Body frame 
  • Central processing unit 
  • Actuators 
  • Memory devices 
  • Signal converters 
  • Input/output devices 
  • Sensors 
  • Cameras, scanners, modems, and other external equipment


The software layer processes the information received from sensors and other physical elements and makes the system work. This may include the following pieces of software embedded in the hardware:

  • Firmware 
  • Operating systems
  • Drivers
  • Middleware
  • User application with an interface

Note that some solutions can do without middleware or OS, it all depends.

To build an embedded system, you should first decide on hardware parts, integrate and configure them, and then develop software according to this configuration. This means that a development team should comprise both specialists with strong hardware engineering skills and software programming experts. 


Types of systems

The first group is distinguished according to the level of system independence:

  • Stand-alone — function independently (e.g., an electronic thermometer). 
  • Networked — operate due to the network connection and are also called IoT systems (e.g., a smart home lighting system).

The second group is distinguished according to the level of system complexity:

  • Small — use very little power resources and have primitive software.
  • Medium — solutions with more complicated software which needs more resources. 
  • Complex — large and tricky solutions performing complicated, critical functions.

The third group is distinguished according to the system responsiveness:

  • Real-time — must perform tasks within limited time frames, and this is critical (an example is intensive care equipment). 
  • Non-real-time — have no responsiveness limits.



All embedded systems, though differ in functions, share some characteristics.

  • Microprocessor/microcontroller is a chief component. 
  • Task-specific functionality of all built-in systems means they execute pre-programmed repeated functions throughout their lifecycle. 
  • Use specific operating systems or may function without them. 
  • Solutions with built-in software are resource challenged, meaning they are designed to operate in conditions of limited hardware resources. 
  • High reliability is an obligatory characteristic needed to ensure the consistent responsiveness of embedded devices.


General Development Process 

Embedded software developers should work closely with hardware engineers to create a successful embedded solution.


Joint design

Hardware engineers select the components needed to build a system. At this point, software developers join them to make sure they pick the right parts that will be able to provide the desired application functionality.


Design review

Once the circuit diagram is ready, the developers work with the circuit designers to ensure that all signals and connections are correct and work as originally planned. 


Hardware emulation

Then, developers create a test module or hardware emulator that will emulate signals and allow you to see the minimum functionality of the embedded software. This way, you can quickly iterate and develop separate code components.


Board testing

Once an assembled board is ready, embedded system designers test its main functions to see if it can be powered on, if the board communicates correctly with peripherals, if the correct voltages are configured in the converters, etc. 


Assembly of drivers

If your project device is supposed to connect any peripherals or accessories, it needs a set of drivers. Good drivers are the backbone of any device. It’s better to spend more time writing good drivers than modifying code every time you need to add an external component (scanner, camera, etc.). 


Logic implementation 

The last stage of the development process is when developers implement the logic in code that causes the device to do what it was designed to do. They are guided by specifications the hardware engineers prepared. At this stage, the device should start working, and you will only have to improve the code. Of course, development may involve multiple prototype iterations, and for each iteration, you will need to refine the code. 

6 Ways To Ensure Your DevOps Team Is In Compliance


It is essential to make sure that all of your departments comply with the law as a business. This is especially important for companies with a development or operations team, as ensuring DevOps compliance can be tricky. In this article, we will discuss different ways to make sure your DevOps team complies with the law and does not engage in SOX violations. We will also provide tips on staying compliant and avoiding any potential legal issues.


What Is a SOX Violation?

The Sarbanes-Oxley Act, or SOX, is a US law enacted in 2002 in response to the Enron scandal. Enron was a large energy company that filed for bankruptcy in 2001, revealing extensive financial fraud. The Sarbanes-Oxley Act was designed to protect investors from accounting fraud and other financial crimes.

One of the critical provisions of SOX is Section 302, which requires public companies to implement a system of internal controls to ensure the accuracy and completeness of financial statements. This means that companies must have procedures to prevent, detect, and correct any errors or fraudulent activity.

Section 404 requires management and auditors to report on the effectiveness of these internal controls. This is known as the “management’s report on internal controls.”

SOX violations can happen when a company does not have adequate procedures to ensure compliance with the act. This can lead to financial statement inaccuracies and even fraud.


How Can DevOps Teams Ensure Compliance?

There are many ways that DevOps teams can ensure compliance with SOX and other regulations. One way is to establish and enforce policies and procedures. These policies should ensure that all systems are secure and that financial data is protected. Implementing these policies can help to prevent any SOX violations from happening. You can do this by requiring all team members to comply with the guidelines, imposing disciplinary action for violations, and monitoring team activity and performance.

Another way to ensure compliance is to educate your team on DevOps best practices. Many of the principles of DevOps, such as automation and continuous testing, can help to improve the security and accuracy of financial data.

Implementing a change management process can also help to ensure compliance. Authorized personnel should track and approve changes to systems and code before being implemented. Change management can help to prevent unauthorized changes and ensure that all changes are documented and tracked.

Using automation wherever possible can also help to ensure compliance. Automated tests can run regularly, and system changes can be automatically monitored and reported. Automation can help to speed up the testing process and ensure that all changes are tracked and accounted for.

Reporting on compliance regularly is also essential. This can help keep management informed of the state of compliance and any potential issues and avoid SOX violations.

Finally, it is essential to test and monitor your systems continuously. This will help to identify any issues before they become a problem. It will also help ensure that the systems are still in compliance with regulations.


What If a SOX Violation Occurs?

If a SOX violation occurs, it is vital to take action immediately. This can include correcting the issue, reporting the violation to the SEC, and even firing personnel responsible for the offense. These steps can help to prevent further damage and protect the company from legal action.


Final Thoughts

Implementing DevOps can be a daunting task, but it’s important to remember that you don’t have to do it all at once. Start by establishing and enforcing policies and procedures, educating your team on best practices, and implementing a change management process. Use automation wherever possible to help speed up the process and continuously test and monitor your systems. Report on compliance regularly so everyone knows how you are doing and where there may be room for improvement. With these tips in mind, you should be well on your way to becoming a DevOps organization.

The Future is Now: Four Ways Technology is Enhancing Customer Service

Illistration of a customer profile with pie charts and graphs

Excellent customer service is essential to any business. Delivering outstanding experiences increases customer loyalty, while poor service will rob you of valuable business. There are many factors to consider when it comes to delivering a high-quality, memorable service to customers, from people to customer service channels.


But what about technology? 

Gone are the days of manual switchboards and call centre workers crammed into a squashed space, equipped with headsets and little else. Technology has revolutionised how we deliver, measure, and improve customer service. 

Here, Kura covers four ways technology can help you enhance your customer experience.


Omni-channel customer support 

Customers have more options than ever when it comes to getting in touch with businesses. We’re seeing digital channels rise in popularity, with social media and website live chat taking a larger share. 

While the usage of these digital channels is increasing, they shouldn’t come at the expense of more “traditional” contact methods. In fact, according to UKCSI research, the share of customers using the phone to contact businesses increased between January 2020 and July 2021, along with digital methods including website, email, and webchat. 

Allowing your customers to contact you in the way that works best for them is essential. Self-service and chatbot options on your website are great for basic queries, but customers need the option of talking to a human advisor. Whether they prefer to email, use live chat, or talk over the phone, offering them multiple options is critical to their satisfaction.


Next-level customer service analytics 

Once upon a time, the deliverables and the impact of your customer service were difficult to measure. As technology has evolved, we’ve been able to track key performance metrics such as first-time responses, call waiting times, and average time to resolution. These metrics can be used to measure how well your business is doing against its KPIs and help you identify areas of improvement. 

Customer feedback has also long been critical to measuring the success of your customer service efforts. Operatives can elicit feedback on calls and live chat, and you can send customers automated follow-up email surveys once they’ve had contact with your business or after their query has been resolved. 

The next step in customer service analytics is using AI to analyse qualitative feedback, such as customer comments. While quantitative metrics, such as scores out of ten, can be measured easily, quantitative data has historically been much harder to work with. Instead of manually trawling through thousands of answers to open questions, new AI tools are analysing this feedback to identify trends and themes, allowing you to quickly turn this insight into action.


Customer profiling improves communication 

Communicating sales messages and business updates to customers once came with a scattergun approach. Now, as we have easy access to critical customer information in CRM systems, we can be more targeted in our approach. We can update customers on anything from changes in their specific locations to the versions of products they’re using and much more. 

Customer profiling is getting more powerful than ever, and we have access to data at a granular level. We can see customers’ history on our company website or app, which gives us an indication of their areas of interest and any difficulties they may be experiencing. By bringing this real-time data together with the existing information we hold on our customers, we can offer highly personalised services and communications. 

Personalisation has long been key for sales and marketing, but research has shown that it’s important to customer satisfaction too. As well as a 10–15% sales increase, a McKinsey survey found that personalisation also increases customer satisfaction by 20%.


Improving human interactions 

When we talk about technology improving customer service, there’s a misconception that it will come at the expense of human advisors. But that isn’t – and shouldn’t – be the case. As we can see, technology greatly enhances the ability of human operators to deliver excellent customer service. We can deliver more personalised support or sales service via the channel that our customer is most comfortable using. 

According to Awaken Intelligence, not being able to reach a human is the biggest frustration customers experience, so ensuring they can easily speak to a live advisor is essential. AI and chatbots are seen as a potential replacement for human operatives, but this could spell disaster for your customer satisfaction. 

Instead of replacing people with technology, you should be using it to enhance the service they can deliver. Many businesses have implemented chatbots as a way of filling in the gaps in their customer service team, but there are better ways to go about this. Outsourcing is a great way to expand your vital frontline customer service team, and it can plug any gaps that you might be experiencing – especially if this is impacting customer waiting times. 

Customer service has evolved massively in a few short years. We’re able to offer more channels to our customers, analyse our performance more deeply, and deliver a highly personalised service. These innovations can vastly improve your customer service and ensure your clients stay loyal to your brand.

Understanding the Important Need For Website Maintenance For Your Business

Website Maintenance

By Kate Priestman – Head Of Marketing, Global App Testing

We all know the importance of first impressions. In the digital era, your website is often the first chance to make an impression on potential customers, investors and partners.

Visitors will use your website as a proxy to judge your entire business. It is a fundamental pillar of your omnichannel customer service. If you didn’t apply attention to detail on your website, what are your products, services and customer support like?

Website maintenance is the best-practice to ensure your digital presence always leaves the best impression. Even though it isn’t often talked about at high-powered meetings and keynote conferences, almost all the big players get the most out of their websites by keeping them at the cutting edge.

So, what are some of the specific advantages of website maintenance?


Taking Advantage of the Latest Technologies

Every now and again, a new technology comes along which changes the nature of digital engagement. Sometimes it is a simple performance enhancing feature that improves your pages ability to load high quality images. Occasionally it is something which ties directly to your sales and revenue potential, like an optimisation of the checkout process.

Keeping your website up-to-date will also have implications for where it appears in search rankings. Google and other search engines will prefer websites with software which has the latest patches, bug-fixes, and security features installed. Using high quality bug testing software will help your engineers and designers deliver a flawless experience to your website’s visitors.

Having the latest technologies in place will prevent you from harming your SEO efforts and keep you from missing out on potential leads. 


Optimising the User Experience

An engaging and streamlined customer experience is the foundation of an effective website. Your preferred action for the customer should be made obvious – learn more, request a demo, buy now. At the same time, none of the options available should be hidden.

There are also very basic aspects to take care of, like speed. Given that 57% of shoppers will abandon their online cart if the page takes more than three seconds to load, make sure your pages are fully optimised.

Make sure your website is optimised for mobile. With more and more digital interactions happening through phones, a substandard mobile experience can be an unnecessary and easily fixable value sink. 

What’s the bottom line when it comes to user experience? Fundamentally, it’s a question of whether your website really works. Can a user get exactly what they want from your website with as little friction as possible. The right usability testing app can take your user experience to the next level, allowing you to iterate quickly and efficiently on your design ideas.

More subtly, the quality of your user experience also sends an important message. A quick, easy and seamless process tells visitors that you truly care and want to do business with them or deliver them some value. Lack of time or resources won’t be taken as excuses.

Broken links, incorrect spelling and grammar and slow page loading can all cause visitors to turn away without a second thought.

To get the most out of your website, consider using A/B testing to optimise the user experience. Try out different versions and compare how they perform with your visitors statistically.


Actionable Data Collection and Analytics

Much of modern decision making relies on data. Therefore there is a direct connection between the quality of your data collection, analysis and insight generation and the quality of the decisions you ultimately make.

Your website is an excellent source of data. Specifically, your website is one of the best ways of understanding your customers. What they click on, which pages they visit, how long they spend on them and in what order can tell you a great deal about what works. This will allow you to meet targets and increase revenue with unparalleled efficiency.

If you’re still wondering what is a VoIP phone, you’re not taking full advantage of the opportunities offered by modern communication. By conducting your phone calls over the internet, you can aggregate your call data with your website data. This gives you a powerful diagnostics tool for making better informed decisions. This is just one of the benefits of unified communications for business.


Security and Backups

Cyber-security threats may seem abstract but they have consequences for every business. If your website goes down even for a short period of time, this can have large repercussions.

Facebook’s servers went down in late 2021 for less than 8 hours, costing them almost $100 million in estimated losses.

While website maintenance can seem like an unnecessary cost initially, but when you put it into perspective, it’s a worthwhile form of insurance.

Even if you’re not the target of a massive hacking attempt, investing in the latest web app security testing software can prevent your website from going down accidentally.

In the event that your website malfunctions, if there are pressing security issues or if you just liked the old one better, you may need to roll-back your website to an earlier version. Regular maintenance will provide you with a plethora of backups to choose from, minimising the necessary downtime and repetition of lost updates.


Effective Content Marketing and SEO

Content marketing is one of the best ways to keep your website relevant to customers and search-engine algorithms alike. Not only will insightful articles take your site to the front of a visitor’s attention, it will also carry it to the top of Google’s first pages.

With regular content updates, you’ll have the opportunity to add the latest trending keywords and phrases which capture customer interest and curry algorithmic favour. This combination will result in more leads, more conversions, and higher revenue.

You can write and upload articles yourself regularly, but outsourcing to seasoned content writers will stop you from spending time on a strategy which may not work. To further maximise the value from your articles, consider content testing like a pro.

However you proceed, your goal is to create content that is so good that the readers want to know more, share your work or even to work with you themselves. 

The best thing about regularly updating your website with new content is that it doesn’t smell like advertising. At least, if it’s done well. You’re putting out the best of what you know and, if it is high quality, that value will return to you tenfold.

There’s no need to just rely on hunches though. There are numerous data-driven metrics to measure lead generation. Collecting and analysing these through your website will take you from content creation to value creation much more quickly.


Regular Brand Promotion and Improving Reputation

Never underestimate the power of a landing page promotion. When you regularly update the very top of your website with your latest news, deals, promotions, and content you’re communicating to visitors that you’re doing new and exciting things. 

On top of this, you give them a reason to keep coming back to see what’s new. That kind of recurring user traffic can return huge dividends on the time and expenses required to update your website regularly.

It may take some experimentation to get it right, but you won’t regret testing to fill-up business bookings

While a well-designed and easy-to-use website will do wonders for your reputation, an outdated one might even lead visitors to assuming you’ve gone out of business. If you are going to advertise promotions on your front page, stay consistent with it. Getting excited about a deal only to discover that it’s expired would leave a bad taste in anyone’s mouth.

If you really want to impress, include a way for visitors to provide you with anonymous feedback. Then, take action on that feedback. If it wasn’t given anonymously, consider thanking the individual. Finally, find a way to surreptitiously share the whole story. You’ll look efficient and friendly, a winning combination in business where it’s easy to be both too stiff and too disorganised.



Done properly, website maintenance more than pays for itself. The benefits range from the reduction in cart abandonment due to malfunction or slow page loading to the prevention of hacking and loss of uptime.

Website maintenance can feel like a never-ending chore. It’s part of the plumbing of your business, alongside your basic operations and finance department functions.

But, if you connect the mundane routine actions you’re taking, with the ultimate goal of impressing your site’s visitors and increasing revenue, it becomes much clearer why you’re doing it.

7 Ways to Use Virtual Payment Cards For Your Business

Virtual Payment Card

Online payments are becoming the norm for shoppers these days. One can enjoy cashless transactions using a credit or debit card. But it’s different when those behind the business are utilizing virtual payments. There are risks entailed by utilizing physical cards for staff use, and that is why many companies are choosing virtual payment cards instead. The following describes how businesses are taking advantage of virtual payment card benefits.

1. Control Spending

Virtual payment cards allow more visibility on business expenditures, which is one of the benefits of virtual payment cards. It will be difficult to determine who made a given transaction if many people use the same payment card. Because you can only find out the facts of a purchase after it has been done, you might lose control over your spending.

Companies can issue virtual payment cards to every team member. The finance department can easily track down spending because of their unique virtual card numbers.

You can create multiple virtual payment cards for vendors, suppliers, or service providers to make it easier to monitor how much the company pays. The virtual cards are for single-use only, which makes them more secure.

2. Encourage Teamwork

As mentioned above, virtual payment cards can help control the spending of everyone in the company. But it also allows various teams to keep tabs on the shared expenses they make. It inspires teamwork, as well as collaboration to figure out ways to limit their spending to what they need. At the same time, these teams can work on a fixed budget for quarterly campaigns.

3. Minimize Payment Fraud

Virtual payment cards are managed by payment platforms made for secure transactions. They make it one of the best ways to protect businesses from fraud. As fraudulent payments are now becoming rampant, companies must utilize safety measures regarding payment practices on the internet.

Virtual payment cards are secure because there are no physical cards to steal away and no credit card numbers to copy. Once the dollar amount has been sent or transferred to the recipient, the virtual card immediately expires.

4. Captures Card Transactions Automatically

Creating financial reports from credit card statements can be a hassle, mainly when multiple people use the company account. It is harder to track who made the purchase, so holding the user accountable becomes harder.

But with virtual payment cards, once the amount has been spent, the card transactions are automatically captured online. If you’re wondering how to upgrade the accounts payable function, it’s about time that you did because you can synchronize the virtual cards with the system for streamlining invoice management.

5. Saves Time and Money

Virtual cards are preferable for making purchases outside of regular supplier payments. You don’t need to wait for a physical card to arrive in the mail. It only takes one click to create virtual payment cards with different numbers, and your team can use them to spend on business needs. Virtual cards also free your team from manual work. They don’t have to rely on cash or other payment options because the digital transactions take less time to operate and lower costs than regular admin tasks.

6. One Card Per Client Each

If you are in the business of making purchases for your clients, you can also create a virtual card dedicated to that specific client alone. For example, a personal shopper can use the card to purchase clothing items and then bill the client later. The client can set up how much limit the virtual card has, such as USD$5,000, and the personal shopper can stay within the budget and avoid overspending.

7. Event Hosting

Companies planning events must also be careful about how much they spend. If your company hosts a lot of events throughout the year, you may create virtual payment cards for each of them to keep track of spending. Those in charge of each event can also stay within the budget.

Each team member can also check the amount available in the credit line and decide whether to pursue a luxury purchase or go for an affordable one.



Virtual payment cards have many uses in the business. Primarily, it allows your business to make safer and more secure transactions because it helps you avoid identity theft fraudulent payments, as well as limit company spending. Creating a card is fast and allows you to give your team unique ones to continue supporting business operations. Virtual payment cards are the safer payment option for your company.