2018 Corporate Excellence Awards Supplement
156 CORPORATE VISION / Corporate Excellence Awards 2018 CORPORATE VISION / Issue 6 2018 45 , The Vanella Group, Inc. is the only outbound B2B tele-services provider that focuses exclusively on enterprise tech solutions. We profiled the ambitious organisation and spoke toMari Anne Vanella as we look to gain an insight into its extensive success. Telemarketing For Enterprise Tech That Works The Vanella Group developed the Telesales 2.0™ Methodology for technology sales development, and this unique method is now the most consistent formula for uncovering opportunities and retaining them in the sales pipeline. Operating with a long-term mission of becoming the most powerful sales development engine possible for clients, the business’s brand is known in the industry for being able to do the best job, uncovering deals and engaging its clients in these discussions. Adopting a careful and considered approach to each project, the team at The Vanella Group, Inc. ensures that the client is right for the firm. Differentiating The Vanella Group, Inc. from its competitors, the group’s brand is built on excellence in every department. The team works hard to ensure that it goes above and beyond the necessary requirements to make its program the best possible choice for clients, and keeps real-time communication throughout the project. Alongside this excellent customer service, there are many other reasons why The Vanella Group, Inc. has achieved the level of success it has. The business consistently outperforms industry standards for outbound telemarketing by at least 5x (five times) the industry standard, and Mari Anne Vanella was keen to point this out to us. “Many times, we are asked if we are more committed than an internal FTE would be, but the answer is that we are more committed, because often BDM and CSR staff are there temporarily while looking to do other roles in sales and marketing. Our retention with clients is three times longer than FTE’s with performance - that is five times greater than internal execution. We have fine-tuned our model to deliver unmatched quality and ROI.” Ultimately, there is widespread optimism amongst the team about what the future holds for The Vanella Group, Inc. In her concluding comments, Mari Anne outlines why The Vanella Group, Inc. is perfectly placed to capitalise on its success and the 1806CV22 recent developments within the industry. “Moving forward, we see more and more companies adding to their Martech stack, and while it adds some intricacy with data management, we are able to help them maximise their ROI with those platforms. Placing us in the perfect position, we have already addressed many of the challenges outbound programs can present through our methodology and hiring profile. Contact: Mari Anne Vanella Address: Camden Ave, San Jose, California, 95124, USA Phone: 001 408 379-7355 Website: www.VanellaGroup.com
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