2018 Corporate Excellence Awards Supplement

CORPORATE VISION / Corporate Excellence Awards 2018 231 CORPORATE VISION / Issue 10 2018 2 Novo Cinemas Leads the Way in Rethinking the Movie-Going Experience g Stanford-Kristiansen is confident these innovations will combat competition from internet streaming firms such as Netflix, although she believes the cinema experience will always have the upper hand. “Competition is a challenge but also an opportunity. If you don’t have competition you will never stay on top of your game. “However, you can’t compare the two [streaming a movie at home to visiting the cinema]. Can you have the same experience of going to the cinema at home? The simple answer is no,” said Stanford-Kristiansen. “You just can’t replicate it.” Watching a movie at Novo Cinemas can mean buying a ticket for the latest Hollywood or Bollywood blockbuster, or South Indian, Arabic, Tagalog, and Russian films. Following their recent success in Corporate Vision’s 2018 Corporate Excellence Awards as the Cinema Chain of the Year 2018 - The Middle East, the next step for Novo is to expand to new locations around the region, with seven new cinemas opening in the GCC by 2019. “The strategy is growth, growth, growth,” said Stanford- Kristiansen. “There is more of a remit for an overall entertainment offering - this is the trend. “We have state of the art technology and great facilities, and we all love movies. Our priority is to continue to provide the best product, the best films and the best services to our customers.” Company: Novo Cinemas Web Address: www.novocinemas.com