Corporate Vision April 2017

22 CORPORATE VISION / April 2017 , HalewoodWines & Spirits is the UK’s largest independent alcoholic and non-alcoholic drinks manufacturer and distributor, and recently won the Deal Maker of the Year Award 2017. We invited them to tell us their thoughts about this and to provide a flavour of the firm’s success. In the Right Spirit craft brands at different price points including Liverpool Gin and Vodka, Whitley Neill Gin, Willow Mineral Water, Hyperion wine, Hawkshead Windermere Pale, Crabbies Alcoholic Ginger Beer, Lambrini and Red Square Vodka. Liverpool Gin Distillery works in conjunction with H&A Prestige (a Halewood subsidiary based in Chorley) that is a specialist bottling operation providing the industry a range of innovative bottling and packaging designs for both its alcoholic and non-alcoholic brands. The UK domestic business accounts for 45% of profitability with a growing presence in the supermarkets, small shops and Horeca (Hotels, Restaurants and Catering). The company is focused on growing core brand exports whilst driving sales for its Agency brands: Tequila Rose, Carlsberg, Lheraud and Tsingtao through its international operations. Halewood demonstrates a genuine commitment to communities in its brand activities. 2016 was the third year of Crabbies’ sponsorship of the Grand National, and signifies Halewood’s continued association with Aintree, dating back to the 1990s. As well as providing an unrivalled platform to promote and sample Crabbie’s Alcoholic Ginger Beer, the sponsorship has allowed Halewood to support the prime event of the Liverpool sporting calendar. Crabbies is supporting rugby at all levels of the game throughout the UK – from sponsorship of 1703CV24 The company’s goal is to create a unique portfolio of craft products with strong local provenance in the beer, wine and spirit categories whilst providing the trade and consumer a point of difference from mainstream brands. Halewood is expanding and now employs over 1,000 people worldwide, more than 50% based in the North West including 325 employees at its Liverpool Gin distillery headquarters, a thirty-acre facility based in Huyton, Liverpool capable of producing 20m cases. Halewood’s executive team also benefits from the company’s London office in Mayfair. The business remains family owned since its creation by local entrepreneur, John Halewood in 1978 and has retained an active role in the community-related activity, sponsoring local and national sporting events and raising stars in boxing and motor racing. Halewood is a medium sized company and modest compared to its large International competitors but it continues to ‘fly the flag’ for the UK drinks industry internationally with operations in Romania, South Africa and China. The company exports in over 90 markets worldwide including significant volumes in North America and Australia. Halewood provides full manufacturing capability from distilling, bottling and distribution of Scottish and Welsh rugby union, St Helen’s Rugby League through to supporting local players and clubs at grassroots level. The company also supports local community activities including Liverpool Football Club Foundation, Glacial Art – a company taking part in the World Ice Art Championships in Alaska – and sponsorship of Declan Jones, a racing driver from Merseyside. Deal Maker of the Year 2017 - United Kingdom Winning the Deal Maker of the Year award is well-deserved recognition for our global team. It’s been a challenging and busy year of re-focusing and making acquisitions and it’s paid off. Halewood reported strong financial results for 2016. The business returned to growth with a profit after tax of £1.7m compared to a loss of £9.5m in 2015. The positive results follow a restructuring of the business, focus on core brands and rationalisation of non-performing brands in conjunction with a rapid inorganic growth strategy to improve the product portfolio. The introduction of a new highly experienced spirits focused senior team by Group Chief Executive Stewart Hainsworth, helped develop the strategy to put premium craft products at the helm, alongside substantial investment in distilling, manufacturing, brand marketing and distribution. The results of the new strategy are working. This year, the business launched a significant number of new brands, including Marylebone Gin and the J.J. Whitley range of gins and vodkas, which are inspired by the British countryside. Development of new products also includes the expansion of the premium Whitley Neill range, with a Blood Orange Vodka ‘a quintessential Sicilian flavour’, Quince Gin, ‘the first in the UK’ and Rhubarb and Ginger gin to build on gin’s huge popularity with consumers. The success of these products has resulted in further investment in the Huyton facility, where the whole range of Whitley Neill will be produced and bottled in the near future. Demonstrating continual improvement, existing brands including Red Square, Belgravia, Admiral Benbow and Jules Clairon have been revised too. A number of Halewood brands won industry awards, including at The Grocer Drinks Awards, where Crabbie’s won the ginger beer of the year category alongside the Hot Brands award achieved in the USA. West Cork Distillery was voted best craft distillery in New York with its West Cork brand and Rum Sixty-Six won a Gold award at the Spirits Business awards. Successful deals Halewood Wines & Spirits has made several major acquisitions during the last 12 months, including the purchase of a major stake in West Cork Distillers, to jointly develop and distribute its innovative Irish whiskey portfolio throughout domestic and