Corporate Vision April 2017

CORPORATE VISION / April 2017 9 , Patricia Baronowski, Finest in Finance – USA award winner, of Pristine Advisers talks in depth about the industry and what makes the firm stand out from its peers. Social Butterfly Pristine Advisors is a marketing firm specialising in investor relations, public relations and media relations. Patricia Baronowski heads up the firm and tells us a little more about what differentiates it from competitors. “I know it sounds like we provide a lot of services,” she laughs, “but that is what makes us unique and different from our peers. We work with Exchange- Listed firms, as well as authors, sports businesses, mom-and- pop businesses, and the like. In essence we can market anyone that is seeking assistance. No person or business is too big or too small for us. “I believe since we do not have a specific niche that makes us stand out. Marketing is marketing — what changes is the product and the audience. With us focusing on so many backgrounds, our connections have grown to more than 600k investors, analysts, brokers, media and customers and the focus for each is overwhelming. We can take anyone and narrow our connections down to who to put them in front of, be it investors, customers or the media. Not everyone can say that. We don’t purchase our list — we build it through relationships.” The firm’s mission is client satisfaction and ensuring that clients are picked up by positive media and thus introduced to shareholders or customers. “Ensuring we meet the clients’ goals is our key to success,” embellishes Patricia. “We have had clients follow us through three different firms, not because they had to, but because of our success for them, and that is what makes us who we are — top of our game, ahead of our peers, and placing clients in front of the audiences that matter most to them.” What is the internal culture in your firm? How do you ensure that all of your staff are equipped to provide the best possible service to your clients? Patricia makes sure that her staff are more than equipped to provide the best possible service to clients by ensuring they are constantly learning. “We attend meetings, conferences, webinar and social networking events all with the goal of learning and asking ‘what else can we be doing to help our clients?’ We do not learn something and then close our eyes for new and improved methods. Especially in the age of technology – the world is changing fast and we must stay on top of it to compete successfully. We all are constantly searching for ways we can enhance our methods for our clients and attend every venue out there to teach us how to be the best at what we do.” In order to stay ahead of the curve and on top of emerging trends Patricia explains that she has embraced social media as a viable channel and cannot stress the importance of this enough. “Ironically, social media has changed the way the world functions,” she explains. “However, sadly too many lawyers and compliance want people and businesses to steer clear away from using any social media. Everyone has a computer or a cell phone and the majority of people can access the internet everywhere they go with various devices. Even at Board Meetings, the Board accesses material and information via iPads. Restaurants all have menus, ordering and receipts via computers on the tables. Even at stores you can quickly scan discounts on your phones and show it to the cashier — everything is digital. At the movies you scan your code on your cell phone to enter — no more printing out tickets. The world is changing and this is helping companies and businesses to reach an even wider audience than ever before.” With regards to the future Patricia foresees growth and further publicity for the firm. “Pristine Advisers has been working in the industry for 30 years but we are not widely known outside of the financial arena. We’d like to ensure everyone knows who we are and what we do. Our client list is huge and we’ve worked with companies of all shapes, sizes and backgrounds, and are happy to share our client list with whomever wishes to see it. Expending the word on who we are is key for us but, at the end of the day, our clients’ goals are what matter most to us. “Time changes – the times change – and we must change, too. This year presents opportunities, not additional obstacles, because there is a worldwide conversation, a minute-by-minute posting of tens of thousands of tweets, comments and news flashes, about Wall Street. Our firm has the skill and resources to deliver clarity in a digital environment of seemingly indecipherable chaos.” K Company: Pristine Advisers Name: Patricia Baronowski Email: [email protected] Web Address: Address: 8 Walnut Ave East Farmingdale, New York 1173 USA Telephone: +1 631 756 2486 1704CV06