Small Business Awards 2023 | 7 The role of the marketer is not disappearing. If anything, it’s being reinvented and as a result becoming more important. Strategy, empathy, and storytelling cannot be automated. What can be automated is the repetitive work that once stood in the way of those strengths. In that sense, AI is not replacing marketing talent. It is amplifying it. For agencies willing to embrace that partnership, the opportunity is significant. With the right AI wingman, marketing teams can move faster, think bigger, and deliver results that were previously out of reach. And in a world where attention is scarce and competition is relentless, that advantage can make all the difference.
RkJQdWJsaXNoZXIy MTUyMDQwMA==