Artificial Intelligence Awards 2021

Dec21081 Best AI Driven SEO Tool 2021 InLinks seeks to understand what you write and turn it into something machines can reference and understand. It’s a new breed of SEO tool which analyses content to extract topics. InLinks combines proprietary NLP algorithms with its own world view of topics on the web to help machines understand the underlying themes in content, and helps to optimise and connect the themes on websites by automating schema, internal links and highlighting content gaps. It dives deep into any topic, providing users with expert level data to build or optimise their content. For each topic, there is access to a wealth of information to help with writing content, including definitions, related (contextual) topics, and questions that real people are asking. All of these topics are listed and grouped by category and industry sector. The world-class questions finder accesses more questions asked by real people than other tool, generating them around any topic and filtering them into market segments, enabling users to quickly discover content gaps based on entities, not just keywords. Users can also unleash their content ROI through internal links. By associating any target page to its respective entity, InLinks will detect all pages containing this entity; find the appropriate anchor text using the available entity synonyms; build internal links, taking into account existing ones; and automate their implementation using a single line of JavaScript code. Indeed, managing your internal links has never been so easy. InLinks gives complete control over internal linking, with the ability to switch all internal links on or off with a single click; add new links directly from the editor; change anchor or target pages from the editor; delete links that don’t fit expectation; redirect all internal links to a page in a few clicks; and monitor internal links statistics. One user said that they “have been able to improve internal linking silos for hundreds of pages per project dynamically, which has saved countless development hours and has helped our team better identify future content needs.” InLinks understands and disambiguates what the user’s content is about and connects it to the Knowledge Graphs of the major search engines. Important topics on the user’s pages are defined and linked to entities that Google understands and uses in its web services such as Search, Discover, and Voice Search. Should users have any queries or require support, they have access to a web-based chat which InLinks’ team connects to daily, engaging with customers and providing solutions. This enables changes in customer needs to get directly to the people that need to hear, without paraphrasing – “warts and all”. In addition, the company works using the OKR framework (Objectives and Key Results) which allows the team to change direction multiple times a year if needed, by working to a quarterly cadence. InLinks CEO, Dixon Jones tells us about the internal culture at the company: “I think the number one quality is a passion for the subject matter. With passion comes opinion. With opinion comes innovation. Internally, Monday morning meetings are extremely transparent and anyone can table items or challenge an idea for the week ahead.” And he’s found that the COVID-19 pandemic only benefited the company with regards to the team, saying, “Instead of having to recruit in a specialist field from a narrow geographical location, the “born remote” approach has given us a much more effective team, with more diversity and more innovation than might be achievable from a more restricted pool.” At the beginning of the pandemic, the company was building as a remote working organisation. Even the two founders are based in the UK and France, and two years in, they have still only met face-to- face three times. Once they found the correct tools to act effectively as a team remotely, the initial “problem” of remote working in fact became a massive advantage, being able to pull talent from Morocco, Egypt, Mexico, India and Bulgaria. Now, the future is looking very bright for InLinks, as it continues the way it is, delivering unparalleled technology and customer service to its users. It also has an interesting side project in the works. Dixon shares, “We plan to develop an exciting not-for-profit site called govtrackr.org . GovTrackr takes the social media content by politicians in various countries (initially in France, but moving to the UK and US and others) and breaks it into topics. The idea is that anyone can understand the underlying themes that politicians tend to focus on, rather than having to base one’s views.” Company: InLinks Contact: Dixon Jones Email: [email protected] Website: www.inlinks.net