Corporate Vision August 2017

CORPORATE VISION / August 2017 41 The Story of a Family Business Company: iBreathe Name: Bilal Rahman Email: [email protected] Web Address: www.i-breathe.co.uk Address: Unit 3, Edelle Business Park, Quebec Street, Oldham, OL9 6QJ UK Telephone: +44 (0)845 388 9005 g the firm spends weeks rigorously testing them. If we’re not satisfied with a product, we’ll scrap it entirely and it will never go into production. It’s not uncommon for us to invest heavily into a new product, but then scrap the idea at the last minute. Whatever the project, we ensure that it’s one that will enhance the vaping experience, for all customers. “Since 2008, when eCigarettes were first introduced to the UK marketplace, an opportunity had emerged for unscrupulous retailers to sell unregulated eCigarettes and eLiquids to the public. These products had soared in terms of both demand and profitability. These suppliers had often spared expense - in areas such as testing and compliance - thus putting the public’s health at risk for their own financial gain. “iBreathe identified a gap in the marketplace - to offer eCigarette products that are free of all harmful ingredients and are safe to use. We achieved this by spending heavily on both research and development, as well as getting every batch of eLiquid tested for both safety and consistency. “We also strive to offer industry- leading customer service. We have a dedicated customer service team, who are also passionate vapers and therefore extremely experienced and well-equipped to answer any questions that the customers might have. Ultimately, the firm’s mission is to be a brand that customers both love and trust.” Bilal then highlights what sets iBreathe apart from their competitors. “Having launched in 2009, iBreathe became one of the first eCigarette providers in the UK. With over eight years’ experience in industry, iBreathe is perfectly placed to lead with both innovative and safe products, that set a benchmark for competitors to follow. We’ve been around longer than most others, so we know the products, customers and the industry extremely well.