Corporate Vision Home loan applicants face multiple challenges and complexities right from the start of their buying journey. The research and discovery phase alone can be time-consuming, frustrating, and restricted by lender availability during business hours. Even after investing up to two weeks in research, consumers may find that they don’t meet a lender’s specific policy, forcing them to start over. Additionally, once they do connect with a lender, the process of explaining their financial situation, waiting for loan options, and scheduling follow-ups can stretch across multiple days or even weeks. Craggle’s generative AI platform eliminates these inefficiencies. By being available anytime, anywhere, it allows consumers to access their loan options on demand – without waiting for business hours or lengthy back-and-forth communication. Instead of a drawnout process that can take weeks, our AI streamlines everything into a simple, digital experience that takes just five minutes. Once completed, consumers are seamlessly connected with a Craggle broker who already has their relevant details, allowing them to move forward without repetition or delays. Craggle serves Australians seeking a faster, simpler, and more transparent way to secure home loans, whether first-time buyers or seasoned property investors. Utilising top-tier generative AI to remove human biases around loan sizes and commission incentives, Craggle delivers loan options that are truly designed with its customer’s best interest continuously at the forefront of its mind. Craggle is driven by customer-centricity, integrity, and innovation. These values push Craggle to uphold its stellar reputation, steadfast in adhering to strict regulatory standards and staying ahead of the curve, forming the very foundation of Craggle’s immense success and enabling the business to build trust, enhance customer satisfaction, and redefine what is possible within the home lending space. “We aim to make home lending transparent and easy to understand, equip clients with unbiased and well-informed options so they can make confident financial decisions, and use our technology to minimise the workload for clients so they can focus on what matters most – finding their dream home. Ultimately, we strive to turn what is often a stressful and complex process into one that is seamless, trustworthy, and empowering. By consistently delivering on these promises, Craggle is setting a new standard in the home lending industry.” Craggle is continuously seeking out new ways to Situated in Sydney, Craggle is a forward-thinking mortgage business leveraging cutting-edge technology to transform the home loan process. This innovative company has developed a platform that, powered by advanced generative AI, enables clientele to compare more than 7,700 home loan options across more than 50 lenders. For its excellence in providing personalised loan options tailored to its clients’ best interests, Craggle has been recently recognised in the Australian Enterprise Awards 2025. We learn more from Co-Founder and Managing Director, Benjamin Baume, below. Best Mortgage FinTech Company 2025 innovate and shape the industry, and one of its most exciting recent developments has been the enhancement of its platform to better serve self-employed applicants – a group that has been historically underserved by traditional mortgage processes. Whilst its initial platform release focused on PAYG applicants, enabling them to quickly compare over 7,700 home loan options across a number of lenders, Craggle soon recognised a significant gap in its offerings for self-employed borrowers. With a team boasting extensive experience in the mortgage industry, including work with the Big Four and international banks, Craggle understands that lenders have traditionally prioritised simpler PAYG applications, which has left self-employed individuals with limited digital options. For years, their experience has often been reduced to submitting a call-back form and waiting for a follow-up – a far cry from the seamless solutions offered to more conventional borrowers. Now, self-employed borrowers can access tailored home loan options from Craggle, just like PAYG applicants, with a process that is quick, intuitive, and designed to provide serviceable solutions. This advancement makes Craggle the first provider in the market to deliver a truly digital solution for self-employed borrowers, moving beyond call-back forms to a platform that places the power of choice and transparency directly into their hands, reflecting Craggle’s unfaltering commitment to innovation as it continues on its mission to redefine home lending for all. Building upon the significant success it has seen over the last year, we ask Benjamin what is next for Craggle, named the Best Mortgage FinTech Company 2025. “We’re excited to share that we’re enhancing our generative AI model by introducing voice-tovoice, increasing engagement channel optionality for our clients,” he says. “This new feature will allow customers who prefer voicebased interactions to access friendly, unbiased home loan support 24/7 from our AI Agent. We are aiming to launch this innovative capability in the second quarter of 2025 – stay tuned for updates!” Contact: Benjamin Baume Company: Craggle Web Address: www.craggle.com.au
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