Australian Enterprise Awards 2025 | 7 As is the case in countries all over the world, the difference between professional, salon-formulated haircare products and the ones usually found on the market in Australia is huge. This contrast can be felt in every element of a product, from the formulas and the ingredients to the way it looks and feels on the hair and skin. The same is true of dog shampoos, an industry dominated by cheap items that need to be used constantly to keep coats looking and smelling fresh. Disrupting this industry, Underwater Dogs Haircare is bringing salonquality products into the homes of dog owners across Australia and beyond, allowing them to see and feel the difference compared to the dog shampoos and conditioners they were using before. These products are so effective they’re aiding in the rejuvenation of canine skin, in fact, they can even be used on human hair – even if the results are not quite as impressive as they are on canines due to their neutral pH levels. “Most humans notice their hands first – just how soft they are. As human skin is more robust than canine skin, this feedback is on-point! You can only imagine how affective the products are when used on our furry friends.” Equally passionate about both skin and hair health, the deliciously fragranced shampoo and conditioning treatments on offer by Underwater Dogs are tropical mixes comprising coconut and citrus, and all are made without using soaps or parabens. Designed with every breed, skin, and fur type in mind, every item in the range – which spans everything from a puppy shampoo to leavein conditioning treatments – is designed to guarantee a shiny, soft coat whilst building stronger, healthier skin. Gayle Walker, the visionary mastermind behind the brand, explains: “I take great pride in the quality of the brand and strive to ensure complete product satisfaction, guaranteeing products are carefully tested to meet the highest quality, global, and professional haircare standards.” She continues: “UWDOGS promises the cleanest, softest, best-smelling dog on the block, and I stand behind the product range with a 100% money back guarantee. In the history of the brand, I have received just two returns.” What makes the community Gayle has built all the more impressive is that her business experience prior to starting the brand was minimal, with everything starting out as just a vision. 15 years within a global human haircare dynasty led to Gayle recognising the results that quality products can have on human hair and skin, and she sought the same for her dogs. “I had two cocker spaniels with very sensitive skin at the time,” Gayle tells us, “and although brand A professional haircare brand for our four-legged friends, Underwater Dogs Haircare (UWDOGS) is a unique start-up owned and operated by solopreneur Gayle Walker. An Australian brand through and through, the superior, salon-formulated products offered by the company are designed and created right in its backyard, ensuring their quality is unrivalled. Born out of the combination of Gayle’s love for dogs – especially her cocker spaniels – and her experiences in the professional haircare space, UWDOGS has carved out a niche for itself by innovating in this specialist market. Canine Hair Care Brand of the Year 2025 & Customer Service Excellence Award 2025 marketing everywhere suggested products would reduce the itch, both the ingredients and the outcomes suggested otherwise. Gayle’s previous experiences offered her the chance to leverage connections with the best global haircare manufacturers worldwide, and it was then simply a case of reformulating products to make them as effective as possible for dogs. Impressively, in the early stages of her journey, Gayle was working a full-time job alongside building the brand, before taking the leap and putting all her time into Underwater Dogs from 2018 onwards. The hard work that Gayle has put in since establishing the brand almost a decade ago is certainly paying off, and the company has grown more than 160% in the past year alone. Such rapid growth can be attributed to a number of factors, be it the vibrant neongreen packaging of the products, its ever-growing social media presence, or the more than 500 five-star reviews the company today enjoys. In recent years, Gayle has also started making waves within the professional dog grooming industry, which came about as a result of her customers taking Underwater Dogs’ products to their groomer and asking them to be used on their pups. Gayle continues to set the standard when it comes to canine hair and skin health, making her and the Underwater Dogs Haircare brand truly deserving of these awards. Contact: Gayle Walker Company: Underwater Dogs Haircare Web Address: https://uwdogs.com.au/
RkJQdWJsaXNoZXIy NTY1MjM3