Corporate Vision attitude. Our welcoming culture - combined with opportunities to learn and progress - helps us retain motivated professionals who are dedicated to exceeding customer expectations.” For its commitment to providing a consistently premium service Lava was recently titled Best Car Rental Service 2025 – Iceland in the Automotive Awards 20205. However, for its commitment to honesty, simplicity, and innovation, the firm also received the highly coveted Customer Service Excellence Award 2025, in recognition of its endeavours. Looking ahead, Lava is focused on innovation, sustainability, and growth. For the remainder of 2025, the firm is looking to expand its eco-friendly fleet, introducing more hybrid and electric vehicles to align with Iceland’s sustainability goals. It’s also investing further in digital innovation, enhancing its self-service technology and improving the user experience on the website and mobile systems to make renting a car in Iceland even faster and easier. In early 2026, there are further plans to strengthen Lava’s partnership network with local tourism companies to offer customers more complete travel solutions — from car rental to accommodation and activity packages — helping visitors explore Iceland with even more confidence and convenience. “Our success comes not just from competitive pricing or modern vehicles, but from a deeply human approach to customer service,” enthuses Emilie. “Every traveller who rents with Lava Car Rental experiences genuine Icelandic care. We’re proud of our reputation, our people, and the trust travellers place in us.” Contact: Emilie Pasquet Company: Lava Car Rental Web Address: www.lavacarrental.is Best Car Rental Service 2025 – Iceland & Customer Service Excellence Award 2025 For care rental services in Iceland, look no further than Lava Car Rental. Not only will you receive a genuine, honest and trustworthy service, but you’ll also experience the very best of Icelandic hospitality from the friendly team! We find out more about the company in the wake of it receiving two prestigious accolades in the Automotive Awards 2025. Lava Car Rental (Lava) is a proudly Icelandic, family-owned car rental company established in 2016. Based near Keflavík International Airport, the firm specialises in providing travellers with quality vehicles and a seamless, flexible rental experience. The extensive fleet includes a wide range of new and wellmaintained vehicles - from small economy cars to 4x4s and campervans - designed to suit every kind of Icelandic adventure. “Our clients are international travellers seeking freedom, comfort, and confidence while exploring Iceland,” explains Emilie Pasquet, Marketing Manager at Lava. “We welcome everyone, from solo adventurers and couples to families and small groups, with no hidden fees, no young driver surcharges, and the ability to book with debit cards.” At its core, Lava values transparency, reliability, and genuine Icelandic hospitality. The firm aims to make car rental simple, trustworthy, and accessible for all visitors. Since establishment, Lava’s goals have remained consistent and centre around combining outstanding service with cuttingedge self-service technology, making travel in Iceland stressfree and memorable. What truly sets Lava apart, however, is its customer-first approach and focus on simplicity and trust. Unlike many competitors, the company includes essential insurance in all rentals, offers 24/7 pickup and drop-off, and provide full pricing transparency with no hidden costs. “Our service is built around flexibility,” Emilie elaborates. “Customers can arrive at any hour, skip the queue, and drive off confidently knowing they’re covered and supported. Our dedication to convenience and care has earned us top ratings on Trustpilot and Google, as well as multiple industry awards recognising our excellence in service. Another stand out differentiator for Lava is its staff environment. The firm thrives on boasting a close-knit, collaborative culture rooted in Icelandic warmth and teamwork, with all staff sharing a genuine passion for travel and customer care, and an open, inclusive environment where every voice is heard being encouraged. All team members are fully equipped to deliver exceptional service through regular training in customer experience, fleet safety, and digital tools. This steadfast culture of trust and empowerment allows employees to take ownership of their roles and proudly represent Lava’s brand values. “When it comes to attracting talent, we focus on authenticity and growth potential,” says Emilie. “We seek individuals who embody Icelandic hospitality and have a proactive, can-do
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