Business Innovator Awards 2017

, Company: Omni-ID Contact: Tracy Gay Contact Email: tracy.gay@ omni-id.com Address: 1200 Ridgeway Avenue, Suite 106, Rochester, NY, New York, 14615, USA Phone: +1-585-713-1000 Website: omni-id.com/ the price differential between passive and various active technologies is decreasing rapidly. 5-10 years ago, a passive tag could cost several dollars and an active tag would cost $40-50 – today the same capabilities can be found in passive label for $0.50 or less and $8-12 for an active tag (or even less in non- industrial applications). These active technologies enabled by lower cost radios and long life batteries, and low cost sensors are now affordably used in many situations which were previously unattainable because of cost. It is this adaptability and dedication to innovation that has led the firm to the success it enjoys today, as George explains. “As a company born from technology our history of curiosity, innovation, and specializing in the “it can’t be done” applications are what we’re known for. We launch 10’s of new commercial products every single year and that doesn’t even count the custom products that we develop and design for customer applications that “couldn’t be done” – we specialize in the impossible!” “Overall, our success is enabled by the highly capable and dedicated teams of sales, operations, engineers and support staff. I’m very proud of our team and the balanced culture of hard work, great results and professionalism that binds us together.” Moving forward, George foresees increased focus on new technologies in combination with RFID, and therefore this will be Omni-ID core focus as it looks to build upon its current success and grow even further. “Looking ahead, Omni-ID views RFID as the simplest and most cost effective implementation of the Industrial IoT solutions. In a sense, RFID tags give an identity and provide simple sensors (on occasion) at extremely low cost and high reliability for assets, work in process containers, and other items typically managed in an Industrial IoT system. From a tags perspective, the industry offers such a range in complexity, and capabilities of products. For example, Omni- ID’s product roadmap provides smooth increase in complexity in capability and cost from simple labels to our flagship e-paper or view tags which combine visual technologies with multiple RFID radios – wi-fi, 433, UHF, sensors, and user interaction.”