Business Innovator Awards 2017

4 Corporate Vision / Business Innovator Awards 2017 , Novus Group are one of the most well known full service market research company in Sweden, with customers across the Nordics in Sweden, Finland, Norway and Denmark. Torbjorn Sjostrom talks us through the firmand the range of solutions it offers. Best Communications Solutions Company - Sweden Established in 2006, Novus Group provides a wide range of market research for clients across Scandinavia and throughout the corporate landscape. Torbjorn outlines how the firm seeks to offer these clients the very highest standards of support and service. “Here at Novus, our research includes everything from qualitative research, such as online- and offline focus groups, to quantitative web and telephone surveys, both to corporate, organizations and political parties. The common thing being that we provide nog just numbers but explanation. We answer “what”, we explain “why”, and give advice on “how”, and we take responsibility for the relevant analysis in our research.” What truly sets the firm apart from its competitors, according to Torbjorn, is its dedication to exploring all aspects of market research, rather than just looking to find out what the customer wants. “It is our focus on exploring how to make a difference that ensures Novus differs from the rest of the market. We know that there are three steps to provide knowledge that has a true value for our customer. We know the context and help our customer with the relevant information. Relevant knowledge is more valuable now than ever. It is more time sensitive. It also is CB170008 Company: Novus Group Contact: Torbjorn Sjostrom Contact Email: torbjorn. [email protected] Address: Saltmätargatan 7, 113 59, Stockholm, Sweden Phone: 0046 8 535 25 820 more challenging to be able to navigate correctly. “This approach has made us one of the most well-known market research companies in Sweden. We understand that although the customer may ask us for ‘what’, we know that they want the answer to ‘how’, and to reach there they need help with understanding ‘why’. “Fundamentally, innovation is the foundation of our industry, as since the 1940, market research really has been about providing explanation and understanding, not just numbers. Novus is going back to that, when most of the industry are getting more into volume at the cost of reliability. We do the opposite, use our knowledge and create valuable knowledge for our customer.” Ultimately, Novus is changing the Swedish market research space as a market research company that focus on explaining, not only describing.