Canadian Business Awards 2019

16 Corporate Vision 2019 Canadian Business Awards , NIUCOCO Best Organic Hair Care Products 2019 Dec18211 NIUCOCO creates specially formulated hair care products that are optimised for safe and regular use, while consistentlymaintaining the beneficial properties of 100% certified pure, extra virgin coconut oil. To showcase the firm’s success in this year’s Canadian Business Awards, we profile it and explore how its innovative product range is making waves in the competitive hair care market. Established in 2014, NIUCOCO is a Canadian-based brand that makes all-natural hair care products with a unique form of coconut oil. From the beginning, NIUCOCO has focused on two key fundamentals: effectiveness of its products and maintaining best practices in their formulation. By laying down these two simple rules, the company has been able to build a comprehensive product line that caters to a growing audience in the natural personal care products space. With consumers increasingly focused on the benefits that their beauty regime can give both to them and the environment, the company caters to health- conscious clients who are looking for products that do not compromise on quality and effectiveness. In line with customer requirements, NIUCOCO products are sulphate, paraben, and phthalate free and formulated with no mineral oil, PEGs, MEA, DEA, TEA, synthetic fragrances, synthetic dyes, or animal-derived ingredients. Additionally, they are also gluten-free, 100% vegan, and are not tested on animals. NIUCOCO is constantly seeking to adapt around changing consumer trends in the health and beauty market to ensure that its solutions are always ahead of its competitors’ and exceed customers’ ever-evolving expectations. Since the beginning, the firm has worked tirelessly to conduct careful and conscientious research to combine all-natural, non-toxic ingredients with the magic of coconut oil and has now achieved this with innovative formulas that integrate all the ingredients in a truly unique way. Coconut oil is the only oil that has empirical data showing that it helps to nourish hair and as such, NIUCOCO is dedicated to showing its clients the benefits of this natural product, offering them solutions that will harness its unique powers, nourishing hair and enhancing its natural beauty. Seeking to use only the highest possible quality coconut oil in its products, NIUCOCO is the only company in the global hair care industry that uses coconut oil in its most natural state. The coconut oil that the company has selected is in its purest form and involves a raw, cold-pressed approach, a process that is patented in over 90 countries around the world. As NIUCOCO is based in Canada, this offers the firm many exciting opportunities. Canadian manufacturing standards are considered a reference around the world, having strict rules on how products are made. The regulations help with the confidence level the world has when they see the maple leaf. One of NIUCOCO’s biggest clients in Asia buys from the firm specifically because its products are made in Canada and they view this as a mark of quality. As such, NIUCOCO is proud to be a Canadian company and is committed to upholding the standards of quality for which its country is renowned. Being based in the country also helps NIUCOCO to remain ahead of emerging industry trends, as Canada is one of the most consumer-educated countries when it comes to hair care, and clients are constantly looking for better products. NIUCOCO was ahead of its time in this respect, and over the coming years will continue to work on staying at the forefront of market developments. Looking to the future, NIUCOCO will be expanding its already impressive product offering and continue to offer premium personal care products under the NIUCOCO brand. As consumers grow to appreciate the benefits of coconut oil in their beauty products, the firm expects to build upon its current success and share its luxury products with even more discerning clients.