Canadian Business Awards 2020

20 CORPORATE VISION / Canadian Business Awards 2020 , Nov19534 Best Lifestyle PR Agency 2020 & Female Entrepreneur of the Year 2020 (Canada): Debra Sadowski Finding the right person to communicate your story, to ensure it not only reaches the right people but in the right way, is a formidable challenge. It requires a wealth of expertise and skill, and a lifetime of contacts. rock-it promotions have all of this andmore, drawing on 20 years of media relations, events planning and social media planning to represent its clients to the world. Winning two accolades in this year’s Canadian Business Awards has encouraged us to take a closer look. Recognized across Canada as a leading lifestyle public relations firm, rock-it promotions made its name working across the luxury sector, in industries ranging from fashion and beauty to travel and hospitality. Debra Sadowski has led the business since its inception in 2000, and the core selling point remains an ability to get people telling the stories that her clients want told. Things have changed a lot since beginning operations 20 years ago. Debra started the business in her parents’ spare bedroom and has led it to become a successful PR firm with an office in the heart of downtown Toronto and 30 members of staff. rock-it promotions have achieved this success by producing fulsome and creative campaigns that make high volume quality media coverage for its clients. Specializing in media relations, integrated communications plans, event planning and execution, speciality launches and red-carpet management to name but a few of their talents, rock-it promotions are guaranteed to find the perfect way to get the message across. As the team take the time to build strong and effective relationships with the media and maintain them, they can pass the benefit of this knowledge onto their clients. With the media landscape changing rapidly, the need to share content across multifaceted platforms will only continue to grow. From both perspectives of journalist and agency, there is therefore a clear need to collaborate in order to secure new and engaging stories for clients. When it comes to the Canadian markets, there are few to match the depth of understanding that rock-it promotions have been able to achieve. With current clients including such business luminaries as adidas Canada, L’Oréal Paris, the JUNO Awards, Dr. Martens and Club Med, it’s clear that rock-it holds a unique hold on the market. The team pride themselves on a creative and strategic approach to every campaign, demonstrating thorough commitment to their clients until the result is achieved. They never promise anything that they don’t believe that they can deliver. The importance of growing the business in a way that supports clients, team members and the way the company communicates with the media has become increasingly important. The management of the company has changed to meet the times, with Debra taking on the role of CEO, and former VP Kate Makinson taking the role of President. This latest move positions the company nicely to acquire new businesses, achieve greater staff satisfaction and bigger client results than ever. Like all businesses, rock-it rises on the quality of its staff and their investment in the business. The team are thoroughly engaged with proceedings, with employees are encouraged to suggest initiatives and ideas if they think it will improve the success of the company. The culture is one where staff are encouraged to maintain a strong work-life balance, with several work-from-home days a month to facilitate this. The office’s ‘Culture Committee’ regularly hosts events to promote fun and inclusivity, with these being great moments to connect in meaningful ways. rock-it promotions still keep stories at the heart of the company. It is intrinsic to the way that the team communicates with the public and the media at large. As specialists at getting the message out there, it’s no wonder that they have their pick of clients. Always in demand, it’s a situation that doesn’t look likely to change any time soon. Contact Details Company: rock-it promotions Website: www.rockitpromo.com