2021 Canadian Business Awards

Dec20247 Best International SME Social Media Marketing Agency – Ontario For more than a decade, gang&lani media has been serving the global business community across Canada, USA, Europe and Africa with its innovative marketing solutions. We speak to the company founder about how the global pandemic provided both a life-changing, yet eye-opening, experience. Based in Ontario, gang&lani media specializes in serving B2B and B2C clients requiring assistance in marketing: traditional and digital with primary focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Design & Branding, Print and Website Development. “Here at gang&lani media, our philosophy is to never say no to a challenge, and we find every necessary means to meet client needs,” explains company founder, Sir Sanju Ganglani. “We serve with spirit instead of ego and we passionately believe that we are all in this together to meet the client’s objectives and goals.” Sanju is strongly convinced that, in today’s business world, it is a valuable asset to understand the global market and how it can present opportunities. Having had opportunities to establish meaningful connections around the globe himself, he believes that no matter what language we speak or what our culture is, we all are more alike than we are different and that the highest valued global currency is kindness. This is where gang&lani media lends its thought leadership. Having worked with companies from single person entrepreneurs to Fortune 500 companies, the agency is easily able to tailor packages to meet the needs of every client - ensuring ROI whilst retaining a great client experience. Being an entrepreneur for most of his career, Sanju understands what level of dedication and support is necessary to help make a business successful. His wife and co-founder, Saliena Ganglani, holds both an MBA and MHA, and is an integral part of the company, providing her expertise in healthcare marketing, finance, and client services. “Our dynamic team understands the necessary service philosophy of being effective, efficient and client oriented,” says Sanju. “Although our teams are local, they have international experience and also speak a variety of languages. “We are strongly convinced that in today’s business world, it’s a valuable asset to understand the global market and how it can present opportunities.” Sanju elaborates to talk of the recent Covid-19 pandemic, which he claims changed his life and the business overnight. The agency went from consistent workflow and a full office, to clients being hesitant to pursue their marketing efforts while the whole country was on lockdown and staff that, while they were always welcome to, now had no other choice but to work from home. “It has taken solid strategizing to ensure that we helped our clients retain their investments thus far, and keeping our integrity intact by advising where to cut spending where it was not going to have any effect on sales, and to help them retain, if not add to, investments in areas such as SEO to take advantage of competitors dropping their investments. This allowed our clients to gain traction in traditionally very difficult parts of their business competitively, and get a head start on the market as the economy reopened.” Interestingly enough however, during this time, gang&lani media gained new clients looking for brand refreshes and websites, as well as aspiring entrepreneurs that either had hit a plateau or were looking to start new ventures to supplement loss of income via their day jobs. It also allowed the agency to forge relationships with Mailchimp, Wix and HubSpot to provide its clients more options when it came to growth and lead generation. The future looks bright for gang&lani media, Sanju and the team have great plans to continue with their international growth, while also developing more opportunities within the community. Company: gang&lani media Contact: Sanju Ganglani Website: AskUsForAnything.com

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