Content Creator Awards 2019

16 Corporate Vision 2019 Content Creator Awards , Leading Experts in Multi- Channel Marketing Solutions - Cambridgeshire: Novacom May19279 Multi-award-winning Novacom is a globally renowned specialist in digital transformation andmulti-channel marketing. As part of our overview of some of this year’s Content Creator AwardsWill Yates, NovacomClient Services Director, talks us through the agency and the secrets behind its phenomenal achievements over the past twelve months. using our technologies to gain a deep understanding of their communication preferences. Thanks to this approach, we are able to build customer experiences that create a recipients’ firm engagement with our client’s brand, meaning our client is being listened to above the noise of crowded international markets. “Profiling target international audiences, separating the people into specific groups by interest or cultural behaviours, and then using the communication channel they prefer to communicate a highly specific message takes insight. However, developing that insight is very valuable because the multichannel processes we follow create engaged long-term customers, who feel valued because they are able to pick and choose how they then wish to communicate with our client – they have control.” Close performance measurement covers each step in the buyer journey, meaning the Novacom analytics team know what the individual wants to know, how they want to receive information, and when they want it. Will believes in what Novacom deliver and is excited to discuss the agency’s service offering in detail. “As part of our tailored approach, we measure everything we do on a client campaign: from who viewed, say, an email, or a video or CGI flythrough of an electric vehicle powertrain or human body we have produced and when, and who wanted to learn more about a particular aspect. “Many campaign assets, such as CGI or white papers are specially designed to measure specific areas of interest within that particular asset, meaning we know ever-more about an individual’s level of interest, and how close they are to making a purchase. We measure it all, and because we work with the integrated marketing and sales (IMS) model, we can manage the sales interest or enquiry process, helping the marketing team channel this to their sales colleagues as a qualified sales lead” As a result of this approach, when the sales team pick up the phone to a marketing-qualified lead, they know what that individual is already interested in and the level of interest that has been generated in any one, or several products or services, which makes the sales process that much easier. Through the use of these multichannel technologies and performance measurement technologies, the agency is able to deliver not only sales support, but much more. Working with the University of Cambridge, Novacom is applying these techniques to the measurement of psychological responses to environmental sustainability, as Will explains. Novacom, an international digital marketing and digital transformation agency, has won the Corporate Vision Content Creator Awards’ Leading Experts in Multi- Channel Marketing Solutions – Cambridgeshire accolade for 2019. What is striking about this young and fast-growing agency is while digital marketing technology is at its heart, it has a very strong track record in powerful multilanguage specialist technical content writing, designed to deliver complex client stories that get results worldwide. These multilanguage content specialisms include targeted biotech advertising, MedTech and pharmaceutical marketing, along with automotive marketing in the conventional, electric and autonomous fields. This diverse range of services are all delivered to closely defined audiences, across the world. In today’s market, clients want much more than just multi-sector support, but instead expect the precise delivery of this specialist marketing to the target recipients. In this area Novacom’s multichannel expertise comes to the fore, as Will is eager to highlight. “Working with our clients, we invest significant amounts of time in profiling target recipients and “At Novacom, we look at every project or campaign through a multifaceted lens, and as such we see both marketing content and the delivery channels as being co-dependent in terms of delivering successful outcomes. Having worked closely on this co-dependency and, using AI technologies, we can now predict financial return on marketing investment (ROMI) for each campaign we launch; meaning clients know exactly how profitable each campaign will be.” Ultimately, over the years Novacom has pioneered much of this multichannel predictive technology with its global clients in the energy, technology and finance sectors. In addition, the firm has also learned to scale the technology to meet the needs of national and regional companies, leading the firm to greater versatility, as Will is proud to conclude. “As we look towards an ever- evolving future, Novacom is keen to offer clients innovative, flexible solutions that meet their constantly changing needs. As such, we are able to implement the multilanguage and predictive technologies in other market sectors, and can offer them the proactive, future-proofed services they need. After all, in today’s markets, we’re all on a fast learning curve, and all our solutions help clients stay ahead of the competition.” Company: Novacom | Contact: Will Yates Website: www.novacom.group