Corporate Excellence Awards 2020

Mar20338 Taking Control Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of sensitive customer data in a secure environment with unparalleled performance analytics and visibility into how third parties interact with their loyal clients’ data. Having recently been selected in the 2020 Corporate Excellence Awards, we took a closer look at OPTIZMO to discover more about how they established an award-winning reputation as leading experts in email suppression list management. Established in 2009, OPTIZMO has worked alongside a vast number of clients ranging from small start-ups through to Fortune 500 brand names, as well as each and every size in between. The powerful, yet easy-to-use, technology platform has been carefully designed to empower the firm’s clients and partners to take full control of their suppression list management process and overall compliance programs. In addition to specializing in working with clients who leverage third parties within their email and SMS marketing programs, the OPTIZMO platform can be valuable for any company which wants to have both more strategic and granular control over their use of suppression data within their marketing programs. Since its inception over a decade ago, OPTIZMO has been on a mission to deliver the most powerful, yet accessible, email compliance solutions to advertisers, networks, performance agencies, and email marketers that the industry has ever seen. Built on the cemented foundation of industry-leading technology, the firm adds the most experienced, knowledgeable, friendly, and customer-focused support any technology can provide. As the business has grown over the years, so have their services. Today, the firm has expanded beyond email and now includes SMS compliance solutions, delivering even more value to meet its clients’ evolving marketing needs. With a goal to ensure that working with their innovative technology is a seamless experience, as they effortlessly integrate into their clients’ current marketing and compliance programs, the OPTIZMO team is committed to understanding the unique needs of each client so that they are able to achieve the best results and receive the highest value from the firm’s technology platform. As a result of this client- centric approach, OPTIZMO has been able to establish countless long-lasting partnerships and friendships with so many of their clients, many of which have been with the firm since its early days. Providing technology that consistently delivers and a team that is easy to work with has led to a number of clients and partners singing OPTIZMO’s praises and referring new business to the firm, which is a true testament to the extraordinary level of service and commitment the team provides. Speaking of the team, aside from the industry standard that OPTIZMO’s technology has set, it is the team at OPTIZMO that is the true driving force behind its phenomenal success. Hiring experienced, intelligent and committed individuals who are then empowered to truly own each person’s aspect of the business, each member of OPTIZMO’s team is an expert in building and maintaining long-lasting business relationships as they dedicate themselves to their clients’ success. Ultimately, it is the powerful combination of cutting edge technology, effortlessly blended with a truly exceptional team of smart, experienced, and devoted individuals which has been a key factor in the continued success OPTIZMO has achieved throughout the years. As the firm plans for the future, the team will continue to enhance their products and services to better meet the needs of their clients in such a constantly evolving industry. Company: OPTIZMO Technologies LLC Web Address: www.optizmo.com Providing technology that consistently delivers and a team that is easy to work with has led to a number of clients and partners singing OPTIZMO’s praises and referring new business to the firm, which is a true testament to the extraordinary level of service and commitment the team provides. In addition to specializing in working with clients who leverage third parties within their email and SMS marketing programs, the OPTIZMO platform can be valuable for any company which wants to have both more strategic and granular control over their use of suppression data within their marketing programs. Issue 7 2020 17 Mar20371 Founded more than ten years ago and based in the heart of legal London, Maltin PR has handled a range of national and international high-profile, complex, and sensitive reputation management and litigation support campaigns. With experience of campaign work that includes the Leveson Inquiry and several international banking and commercial litigation matters, it is no wonder the firm has been named Leading Specialists in Reputation Management, 2020 – UK. We learn more as we take a closer look at the firm. The public nature of Corporate and High Net Worth disputes have enormous potential to impact upon hard-won reputations, so clients often seek reputation management during critical disputes. Maltin PR has specialised in mitigating the risks to individuals and corporates for over a decade, whilst also directly supporting any legal action that is ongoing. The adversarial nature of disputes greatly increases the likelihood that an individual will suffer attacks in the media, and companies are becoming more aware of the importance of deploying a strong media strategy to work in collaboration with their legal plans. Utilising the media in a litigation, whether to push for settlement or influence stakeholder opinion is not an easy matter, but Maltin PR specialises in these complex aspects of the legal process as part of its everyday work. Maltin PR was founded by Tim Maltin, a recognised expert in Legal and Litigation PR, and Reputation Management. Mr Maltin and his team are highly ranked in major UK and US legal directories, with clients praising their dedication to the cases they work on and their ability to rapidly digest complex cases and prepare journalist-friendly briefings without losing accuracy. Mr Maltin also speaks at panel events about media and the law, in addition to writing on the topic of litigation PR for leading legal publications. Over the last decade, Maltin PR has worked on many major cases in the United Kingdom’s commercial courts. These include a £200m litigation against one of the largest banks in the world, PR surrounding the repatriation of funds in $300m international fraud, a politically charged litigation over the return of $1bn in gold, and the defence of ongoing investigations by prosecuting authorities on behalf of major international corporates. Crucial to the protection of any reputation is controlling the narrative surrounding a litigation, and Maltin PR offers clients a wide range of services to support their strategic aims. Protecting reputations and shaping the media narrative on complex, often multi-jurisdictional, matters is core to what Maltin PR offers for its many clients. Managing Reputations During Litigation Across every case and with every client, Maltin PR works discreetly and effectively to deliver PR and litigation support objectives through all stages of the legal process, working closely with clients and their legal advisers to facilitate a joined-up approach. In doing so, the firm supports clients’ overall legal strategy as well as establishing a robust communications strategy, ensuring that the bigger picture is not missed in the trenches of litigation. Working closely with clients’ legal teams, the Firm ensures that all legal documents adequately consider the communications side of the litigation, maximising their impact in the media. Alongside this, Maltin PR works closely with key journalists, providing them with background briefings and the tools to report on the latest developments in high-value commercial disputes. Maltin PR works to maximise media exposure where beneficial and ensures that press interest is kept to a minimum when this is desirable. It is all about controlling the narrative surrounding a case, through focusing on their clients’ key themes and mitigating the impact of opposing press briefings. Maltin PR secures results quickly, creating narratives which avoid key areas of weakness within a case and reputations, and working to enhance both the clients’ prospects of success, and their global reputations. Protecting a hard-won reputation is just as vital as winning the litigation itself. With Maltin PR on board, clients are assisted to win both inside and outside the courtroom. Contact: James Lynch Website: www.maltinpr.com Corporate Excellence Awards 111