Corporate Excellence Awards 2020

Mar20065 Small and Mighty Based in South Africa, McD Squared is a marketing, communications and digital agency specialising in IT and telecommunications. With a portfolio filled with successful projects and a plethora of dazzling testimonials from clients, it is no wonder that the firm has established a reputation for being one of the most outstanding IT and telecommunication marketing agencies in South Africa. Having recently been recognised in Corporate Vision’s 2020 Corporate Excellence Awards, we profiled the firm to discover more about the award-winning services the team consistently provides. Established in 2013, McD Squared provides strategic communications, crisis communications, media relations, marketing advice, and social media communications services to local and multi-national organisations who want to position themselves as thought leaders in their respective fields in the South African, African and Middle East markets. Today, the firm’s objective is to provide every one of their clients with a creative, integrated approach to all of their communication needs by projecting one voice across multiple channels, while growing their brands. McD Squared is able to deliver this extraordinary level of service so effortlessly as they ensure that each client receives hands-on attention by the team. In addition to this, the team also treats each brand with the same respect as if it were their own. Throughout the years, the key to McD Squared’s success has been due to all of their campaigns driving not only visibility but also business value. Therefore, the team is keen to ensure that they get to know their clients’ business strategy intimately, as this influences every creative idea formed. Alongside thoroughly getting to know their clients’ business strategy, another factor that allows McD Squared to be a successful agency is their remarkable in-depth knowledge of the ICT market in the region. Using this knowledge to their advantage, the team simplify complex technical information and communicate it in a manner that their clients’ clients understand. As well as their vast knowledge, the team at McD Squared is also highly creative in their approach and believes in doing communications that make strategic sense. Whilst the firm is only boutique in size, the vast array of services they offer and the quality of their work is world-class. Being a small agency means that each person involved in the business has an important role to play. Each member of the team treats the agency as if it were their own, and so trust is another important factor in the business. McD Squared places a lot of emphasis on building longstanding relationships with their clients, which is clear in the passion the team has about those they work with. Throughout the years, the key to McD Squared’s success has been due to all of their campaigns driving not only visibility but also business value. Therefore, the team is keen to ensure that they get to know their clients’ business strategy intimately, as this influences every creative idea formed. As many businesses wish to expand their company size and grow their team, McD Squared prefer to remain small, opting for a gig economy approach when additional resources are required. The reason the firm has chosen this route is it allows them to partner alongside other small agencies when they need to. In addition to this, it also allows the team to remain agile and flexible, whilst also ensuring that they can deliver an exceptional service to clients. A combination that has proven successful for the award- winning agency. The future looks bright for the team at McD Squared, especially following their recent expansion where they have grown their business to serve not only Africa but the Middle East as well. Whilst many believe that bigger is better, it is not always the case as proven by McD Squared. Ultimately, it is the delivery that counts, and clients that choose to work with the firm can rest assured knowing that McD Squared will always deliver, and even exceed expectations. Contact: Lizelle McDermott Address: Roodekrans, South Africa, 1724 Telephone: +27 824 170 417 Web Address: www.mcdsquared.co.za Issue 2 2020 11 Feb20355 Search and Rescue Success Project Lifesaver is a non-profit which works with First Responder agencies to provide training and equipment so these agencies can locate non cognitive persons, who may wander and become lost through electronic tracking. We speak to Founder and Chief Executive Officer, Gene Saunders to find out more about one of the most influential leaders in public safety services in the USA. Project Lifesaver is a community based, public safety organization that provides law enforcement, fire/rescue, and caregivers with a programme designed to protect, and when necessary, quickly locate individuals with cognitive disorders who are prone to the life threatening behaviour of wandering. The organization was founded in 1999 in Chesapeake, Virginia. The necessity of this programme was determined through the correlation between cognitive conditions and the act of wandering. With the dramatic increase of cognitive conditions since the inception of the organization, the programme has grown from a localized programme to a programme recognised internationally as a proven and effective method of “bringing loved ones home.” Gene Saunders goes more in depth about the organization. “Project Lifesaver was the first to apply such locating techniques to aid in the search and rescue of individuals, and is the most widely used and proven most effective programme in the nation that is specifically designed to protect the ‘at risk’ populations in our communities. The programme was structured in a way that strategically combined state of the art locating technologies, innovative search and rescue methods, and community policing courses that educated first responders about cognitive conditions. The search times for certified Project Lifesaver agencies have been reduced from hours, potentially days, down to minutes. Recovery times for Project Lifesaver agencies average 30 minutes, which is 95% less time than standard operations without Project Lifesaver.” The Project Lifesaver Programme is run at a municipality level by public safety agencies. When an agency decides to implement the programme, Project Lifesaver International will equip them with the necessary technologies and provide training to those involved. Gene tells us more about this training. “The training includes the use of the equipment, the implementation of the strategic methods specifically designed for the programme, and also community policing courses that provide a basic understanding of cognitive conditions to better comprehend the behaviours of an individual with said condition. Also included during training is the use of the PLS Database, which is a useful resource provided to member agencies at no cost. Completion of training is required for certification. Once an agency has become certified, they may begin acquiring clients for their local programme. “The method relies on proven radio technology and specially trained search and rescue teams. Citizens enrolled in Project Lifesaver wear a small transmitter on the wrist or ankle that emits an individualized frequency signal. If an enrolled client goes missing, the caregiver notifies their local Project Lifesaver agency, and a trained emergency team responds to the wanderer’s area. The first responders will then use the client’s individualized frequency to locate the position of the individual. The knowledge given from the community policing courses is best applied in this situation because the first responders will know how to best approach the client once found, and allow them to be brought back to safety.” To Project Lifesaver, the team is everything and plays a huge part in the overall success of the organisation, as Gene concludes. “Staff are a crucial part of the operation - we would not accomplish the mission without them. We are a small organisation as far as staff is concerned and very seldom have to recruit anyone. Lastly, we provide thorough training, the best equipment possible and support for our member agencies on a continuing basis.” Contact: Gene Saunders Web Address: www.projectlifesaver.org The first responders will then use the client’s individualized frequency to locate the position of the individual. The knowledge given from the community policing courses is best applied in this situation because the first responders will know how to best approach the client once found, and allow them to be brought back to safety.” Gene Saunders, Founder/CEO conducting a practice search aboard a cruise ship Corporate Excellence Awards 123

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