Corporate Excellence Awards 2020

Jan20352 Being innovative some years ago might have been a great differentiator, but now it is an expectation from so many. The bar continues to be raised in employer branding, but Blu Ivy Group remain exceptional at finding new ways for clients to stand out, and connect with potential recruits through content that is engaging and inspiring. Building More Than A Brand Building award-winning cultures and the most attractive employer brands all over the world is no mean feat, and one that should be left to the most professional of cultural architects. Fortunately, Blu Ivy Group is on hand to help. Unearthing a company story, this worthy winner of Most Outstanding HR & Employer Branding Consultancy – 2020 can help clients attract, retain, and blossom from within. We profiled the firm to learn more. Connecting with employees is just as vital to a company’s success as connecting with clients in a way that truly embodies everything about that company. Shaping a culture and living out an employer brand story is key to cultivating a better workplace that people want to come to on daily basis. That is the founding mission behind the team at Blu Ivy Group, partnering with executives to build award-winning people practices that inspire extraordinary employee pride. Not only does an excellent workplace inspire those who work there, but it can also inspire potential customers to partner with a company that values its own workforce so highly. Across all industries, sectors, and markets, there is always a need to have a compelling workplace. Even at the most basic level, an appealing and engaging workplace will attract the best talent during the recruitment process. Serving all manner of clients, Blu Ivy Group has invested heavily in SEO and thought leadership, resulting in partnerships with companies that are interested in developing an employer branding strategy. Within the business itself, from the top down, Blu Ivy Group works to ensure that all clients can see its own commitment to employee branding. The team, comprised of sales, marketing, HR, communications, operations, creatives, and senior executives, bring together a diverse range of skills to ensure that every client has their expectations far exceeded. Always doing what is best, the firm works as partners to help its clients stay ahead of the curve with an impeccable branding story that can be used to establish strong, long-lasting, and meaningful connections with potential customers of their own. Having worked with some of the largest and most complex international multi-brand clients, Blu Ivy Group brings with it a wealth of experience that simply cannot be matched when looking for that perfect brand storytelling service. Inspired by employer branding and employee experience, the firm welcomes the opportunity to be challenged by all the possibilities and exciting outcomes that a client could achieve. Clients always come first, and Blu Ivy Group always goes above and beyond in every service. Delivering exceptional employer brand strategies doesn’t come without challenges, however. Some businesses require education on what employer branding actually is, why it is so very important, and how it is different from the corporate brand. Now that more companies realize the importance of employer branding, it becomes more of a challenge for Blu Ivy Group to make clients stand out; truly getting to the heart of their story, and telling it in such a way that it is different from competitors. Being innovative some years ago might have been a great differentiator, but now it is an expectation from so many. The bar continues to be raised in employer branding, but Blu Ivy Group remain exceptional at finding new ways for clients to stand out, and connect with potential recruits through content that is engaging and inspiring. Creating an incredible employer brand strategy is one thing, but measuring the success of that strategy is another thing entirely. Blu Ivy Group, capitalising on its most recent success, is launching some tools to help clients measure the impact of their employer brand, employee experience, and culture. Regardless of size, whether the client be a Fortune 1000 company or a brand new SME, these insights are critical to ensuring the work has the right impact, and that future decisions on talent are based on data-driven insights. Ultimately, Blu Ivy Group is about more than just creating exceptional employer brand strategies, or ensuring that businesses have all the buzzwords they need to be trending. Whilst these tools are vitally useful, it is always about the people. Taking care of a workforce can see results come back that far exceed any expectations. Creating workplace culture that make those Monday mornings totally worth it is where Blu Ivy Group truly thrives, and the success is fully deserved. Company: Blu Ivy Group Contact: Leandra Harris Website: https://bluivygroup.com/ Issue 4 2020 29 Feb20109 Well-Verse(One)d In Success Founded in 2004, VerseOne Group is an innovative software and services company, providing complete digital transformation solutions that empower businesses to deliver exemplary customer experience through harnessing the value of their business content. The firm’s commitment to innovation with a customer-centric approach has not only grown a loyal customer base of more than 120 organisations, but has also seen it win the title of The UK’s Leading Digital Transformation Services Provider – 2020. We take a closer look at the firm’s success to learn more. Servicing more than twenty million people across the United Kingdom through an estimated 250 specialist applications, the VerseOne mission statement is simple: to harness the power of technology to make a positive and meaningful impact on people’s lives. At the heart of everything the firm does is accessibility, specialising in building integrated digital solutions to W3C Accessibility Standards on its unified Open Standards software platform. Every one of the customer organisations’ key systems are intelligently and seamlessly connected in a way that drives accessibility. This can also help maximise investment made in their existing system whilst offering amazing customer experiences by realising the value of their most valuable asset: their business content. Any organisation with customers of its own is a potential customer of VerseOne’s. Designing solutions that provide an amazing customer experience through effective content management and integrated collaboration and communication, VerseOne champions customers. From its origins in servicing the social housing market, the firm has since diversified into healthcare and local government before now bringing its expertise to bear on the commercial world whilst maintaining dominance in core market sectors. VerseOne approaches every customer with a Total Engagement Programme: a 365 wraparound and consultative approach in which it advises, shares knowledge, and essentially becomes an extension of the organisation. It is a holistic methodology that results in the creation of a best-in-class solution capable of delivering meaningful content. This is done in a myriad of ways. Firstly, innovation. Blending deep market sector knowledge with the power that new technologies provide allows the team at VerseOne to create best-in-class digital solutions that address business issues and create differentiators through richer and personalised experiences. Secondly, a constantly maintained focus on delivering a customer-centric approach. Close consultation at all stages of the partnership with customers is essential to delivering effective solutions, and ensures the firm continues to extend its knowledge of customers’ markets. Finally, as has already been mentioned, is accessibility. Creating a level playing field of engagement for everyone, irrespective of their challenges, VerseOne championing of accessibility ensures every digital solution is just as effective for every client. In every service that the team at VerseOne delivers, there is a constant focus on three main areas; products, people, and processes. Always staying aligned with the mission statement of making a difference with great technology, the products are designed to be fully integrated, offering organisations easy access to mission-critical information across all their digital services and ensuring brand messages are delivered efficiently and consistently. Moreover, these products are soft-key configurable, empowering customers to tailor solutions without the need for costly and time-consuming custom code, creating immediate cost efficiencies in development and training. Behind the products is the people and the processes that make VerseOne so unique as a company. Convening together great people who are passionate about empowering exemplary customer experiences was the beginning of VerseOne, and that culture still permeates the workforce today. There is still an ever-growing passion for the products, processes, and sector markets. Those processes have been refined over several decades of cumulative experience in software delivery. Drawn together, VerseOne offers all the facets of an effective digital solution to provide a one-stop-shop for complete digital business transformation. VerseOne’s vision of harvesting value from content to empower exemplary customer experiences continues to deepen its relevance as the digital revolution deepens its impact on the lives of people everywhere. With its robust and well-developed plans underpinned by a proven digital platform and supported by a methodical expansion plan, any customer organisation of VerseOne can be confident of successful outcomes and more opportunities in the future. Company: VerseOne Group Contact: Alan Neilson Website: https://www.verseone.com/ With its robust and well-developed plans underpinned by a proven digital platform and supported by a methodical expansion plan, any customer organisation of VerseOne can be confident of successful outcomes and more opportunities in the future. Corporate Excellence Awards 143