For instance, Aptum added Managed Amazon Web Services to its existing portfolio of Managed Microsoft Azure, Private and Hybrid Cloud services, enhancing their offerings for clients and as a result giving them the tools required to maximize the data at the core of their businesses. As with any business, enhancing the data management capabilities of a company is not achieved through a quick fix, but requires meticulous and thorough solutions and implementation. The same principles were applied for the transformation of Aptum. As such, the firm invested in the assembly of a team of experienced industry leaders who would prioritise delivering continued value to its customers. Meanwhile, all Aptum teams across Canada, the US, and beyond were invited to Toronto to take part in ‘Aptum Grow’, a two day training event that focused on honing the two decades of expertise that had built Aptum so far, as well as celebrating and promoting the unity of the Aptum team. Fundamentally, Aptum is not centered on the products and services it sells, but its clients and its people. For over twenty years, the priority of the firm has been on helping clients to maximize their data infrastructure to facilitate successful business activity and this is what continues to drive the Aptum teams across the globe. At Aptum, the leadership team that is headed by President and CEO, Susan Bowen, strives to foster a culture where employees know that they are valued, respected and safe. Operating across offices from Toronto to Vancouver, Los Angeles to Miami, London to Southampton, Aptum has cultivated a diverse and inclusive workplace that thrives on the diversity of ideas, beliefs, and experiences. The result of this happy, healthy, and secure working environment is a team that celebrates its personal and professional achievements and makes a positive impact on its clients and the communities they work in. In the first 150 days of Aptum’s operation as a new, independent organization, significant efforts were also invested on how the firm could make a positive impact as part of its drive to give back to its community. As such, they launched Aptum’s Pay It Forward community volunteer program to support local charities. At the same time, Aptum continues to investigate how it can further enhance its offerings for clients. With new technologies such as 5G and AI opening up new worlds of opportunity for Aptum to build on its reputation for solving complex business challenges as an informed partner that offers profound technical expertise rather than simply a supplier, Aptum has a bright future ahead as it moves into this exciting next step in its development. In 2020, the firm already launched several new products and services that exhibited its growing capabilities in technology, often in partnership with other leading tech companies. For instance, in March, Aptum was able to announce the result of its collaboration with Alert Logic, the market-defining Alert Logic Managed Detection and Response (MDR) solution that was now available for Aptum’s global customers. With this partnership, Aptum becomes the first partner to offer Alert Logic’s MDR solution in Canada. The technology enables proactive detection capabilities which facilitated the fast identification of cyber threats and higher levels of support with remediation and response guidance. With IT environments becoming more complex, more valuable, and at greater risk of attacks, this technology has already proven invaluable to Aptum clients since its Decades of Success The recently rebranded Aptum is driven by a mission to offer the ability to solve complex technology challenges with total solutions and tailored options that maximize business outcomes. Equipped with over two decades of experience and a proactive curiosity for technological progress, Aptum is one of the few companies able to provide truly hybrid technology infrastructure solutions that enhance data management capabilities. We took a closer look at Aptum after its first successful year of operation as a rebranded, standalone company. Aptum is a Global Hybrid Multi-Cloud Managed Service Provider offering complex and high-performance cloud solutions with integrated secure network, enabling total solutions for customers. The firm, headquartered in Toronto, is rare in its delivery of true hybrid solutions that are designed to enable Data as Infrastructure TM . At the heart of every organization, data is just as important to business operations as physical infrastructure, as it is required for decision- making, profitability, productivity, and business successes. However, with the volume of information handled by businesses growing at an exponential rate and data becoming even more integral to business infrastructure, technology platforms are needed to help better manage the data in order for it to be productively used for decision-making, risk evaluation and customer engagement, without becoming overwhelming in the influx of data available. For over twenty years, Aptum has assisted customers in storing, managing, moving, and securing their critical data in order to maximize the potential of that data infrastructure which drives tangible business outcomes and boosts the value of their technology investments. Boasting rare genuine hybrid infrastructure solutions, Aptum is able to deliver Data Center, Hybrid Multi-Cloud, Connectivity and Global Network solutions supported with expert Managed and Professional Services across North America, Latin America, Europe and the United Kingdom. Its portfolio of essential B2B products and services include colocation, network connectivity, managed hosting, cloud services and IT managed services, which can be selected and used in tailored, comprehensive solutions for Aptum’s clients as they look to drive business success. The universal and adaptable nature of Aptum’s solutions has resulted in the firm’s services being sought across a broad range of key verticals, as they are widely recognized for their relevance across multiple markets. Consequently, Aptum has provided its services to enterprises in industries such as AdTech, Technology Services, Financial Services, Scale Ups, eCommerce, Healthcare, Retail, Education (UK), Hospitality (LATAM) and Municipalities. The firm’s portfolio consists of brands such as The Trade Desk, Kings Distributed Systems, Element AI, Centro, and LoveSpace, which have established, trusting relationships with the Aptum team. Indeed, more than 4,500 of Aptum’s clients have worked with the firm for an average of seven years. More than twenty years after its inception, following company mergers and acquisitions, reorganizations, and transformations, Aptum took on its next stage of evolution in 2019 when it was totally rebranded following its acquisition by Digital Colony, adopting its new name which means ‘adaptability’. The rebrand of the firm was a significant landmark that represented two decades of helping clients to unlock the potential of their data infrastructure, and at the same time, marked the firm’s visions for the future. With the new brand came a new business model that was designed with Aptum’s goals at the fore. Transitioning from a regional structure to a global structure as an independent company, Aptum was able to adapt its operations so that customers were able to access the most effective service from a worldwide pool of resources and enhanced digital tools. Aug20250 Issue 1 2021 199 Company: Aptum Technologies Contact: Susan Bowen Website: www.aptum.com launch in early 2020. Throughout the year, Aptum continued to release similarly ground-breaking services and products, such as a Managed DevOps Service powered by CloudOps designed to simplify and streamline application development. After a busy 2020, it is clear that the new Aptum brand is already flourishing, keen to continue capitalising on advancements in technology that will allow the firm to offer deep technical expertise and services to enhance data infrastructure management and capabilities of its clients. Already established as a leader in its market, we look forward to seeing what new heights are reached by Aptum in its pursuit of technological progress and advanced solutions for its global clientele.