Corporate Vision “This creates an environment where excellence becomes habitual rather than exceptional.” RIGHTSURE leverages this approach to tackle the string of challenges it faces working in this sector, most recently concerning the industry-wide pressure on pricing that has impacted carriers, and, in turn, its customers. Be it social inflation, supply chains impacting vehicle parts, or general economic inflation, events out of carriers’ control have forced them to substantially raise their premiums. Where other firms might simply brush this under the carpet or blame ‘the market’, RIGHTSURE does exactly the opposite. Doubling down on the transparency and education discussed above, the Famously Friendly Humans behind the firm have taken the time to explain these real cost drivers to every customer, before working proactively to find real solutions to help them manage these price increases. The firm’s affinity with technology also shines through here, and the investments made in its POLICY-Wizard™ Technology have offset these prices rises for many, thanks to more streamlined carrier matching and discount application processes. Discussing the relationship between its Famously Friendly Humans and technology systems in more detail, Barton commented: “This wasn’t a single project but an ongoing refinement that’s yielded remarkable results. Success came from ensuring technology enhances human interaction, rather than replacing human interaction. Our agents then use discount discovery technology to quickly identify savings opportunities, freeing them up to focus on education and relationship building, rather than tedious manual quote comparison.” Feedback from this recent shift has, along with everything related to RIGHTSURE, been particularly enthusiastic, with customers noting that the mix of high-tech efficiency and a high-touch personal service is a novelty in the insurance market. Beyond this, RIGHTSURE has succeeded in this shift as a result of some key initiatives, such as involving the team in the design process, listening to their feedback, and prioritising real-world usage across the development process. This also paves the way for something much bigger. A ’giving’ model has been central to RIGHTSURE since day one, with every policyholder united under its network contributing to causes including ending human trafficking, supporting victims of domestic violence, fighting hunger, and sponsoring the Special Olympics, amongst countless other local and national charities and causes. Prioritising genuine relationships over a quick commission, RIGHTSURE’s recognition that people buy from those whom they trust – especially for something as crucial as Be Sure with the Right Insurance at the Right Price For countless insurance firms, innovation in this space is exclusively geared towards products and prices. RIGHTSURE, Inc., a leading insurance firm in Arizona, is different, being an educator first and a broker second. This dedication to customer education has seen RIGHTSURE revolutionise the insurance experience from the ground up, blending transparent coverage with exceptional human service. Recognised as the Most Innovative Insurance Firm 2025 – USA, we caught up with one of RIGHSURE’s Famously Friendly Humans® for more on its services. Customer education is not just the ‘flavour of the month’ at RIGHTSURE, it is a foundational element of its culture, seen through it being one of three core values the firm has revolved around since day one. Alongside empowering customers through education and technology, the firm also strives to deliver unmatched customer service through its Famously Friendly Humans, as well as to have a positive impact on the world around it by exploring a range of charitable initiatives and donating generously to these good causes. These values fuel what is a simple truth for the team here: insurance should not be a confusing commodity; it should be a transparent partnership based around fair prices and quality coverage. As touched on above, this is not a viewed shared by many in this fragmented industry – despite what they may claim – and the combination of advanced technology and a rigorous focus on the human element (its Famously Friendly Humans) stands the firm apart in a world of talent shortages and service struggles. Exploring this unique, innovation-led combination further, Barton Beckley, the director of carriers and markets at the firm, told us: “We achieve excellence by attracting and retaining top talent who become our Famously Friendly Humans, and then we equip them with powerful AI tools and our signature POLICY-Wizard™ Technology.” Making all this possible is RIGHTSURE’s independence, with this allowing the firm to shop with over 100 of the leading insurance companies, as opposed to simply being limited to one company’s products and having to argue why they are the best (despite this often not being the case). Just some of the providers the firm helps its customers to secure comprehensive coverage at a genuinely competitive price with include Hagerty, Lemonade, GEICO, and MetLife, reflecting a balance between quality and choice in this space. Of course, with such choice to boot, those who decide to partner with RIGHTSURE for their insurance can utilise its expert services across such key areas as car/vehicle insurance, home/residential insurance, life/health insurance, and industry-specific business insurance, amongst additional personal insurance matters (pets, travel, etc., alike). Such diversity is not only great for customers; it is also great for the team here as well. Barton explained: “We’ve created an environment where team members are engaged, focused, and genuinely excited about helping customers navigate insurance complexities.” He continued: “We nurture culture by recognising that insurance is constantly changing, so we build adaptability and resilience into our team DNA.” Underpinning this is an emphasis on regular recognition, transparent communication, and inspiring its team.
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