Executive Awards 2017

CORPORATE VISION / 2017 Executive Awards 9 , Fearless Media are an independent integrated agency, built with relentlessly curious marketers. Cara Scharf provides us with an overview of the agency, and what the future looks like for Fearless Media. Fearless Media Specialising in the millennials category, Fearless Media’s dynamic approach to marketing developed out of a focus on data and analytics, with digital at the core of every campaign. The agency works with clients to develop their marketing strategy, execute campaigns, and drive revenue for their business. Cara comments on the core aims of Fearless Media, and how the agency places an emphasis on its ability to provide decisions based on analytical and strategic thinking, as this has become a staple of the media industry today. The core of everything we do now begins with analytics and data, whereas 10 years ago, branding and awareness were the drivers of new business. We are always building and rebuilding our proprietary analytics dashboard based on each individual’s needs. Having been awarded Most Innovative Marketing and Advertising President in North East USA, Cara explains her leadership style, and how she ensures the continued success of her company. “Essentially, I learned early on that if you want to not only get ahead but stay ahead in the advertising agency business, you much be a change agent. My role in my company as President is constantly drive the company forward, in process and thinking. I am driven by improvement. If everyone is trying and working toward improving their skills, that is all I ask for. If you do not like change, you should not work for me. “Regarding further success. I am a firm believer in the fact that every mistake leads you to greater success. It is how quickly you react and adapt that makes you stronger, both in life and in business that determines how successful you are.” In her concluding comments, Cara alludes to a new and exciting partnership with Internet giant Amazon, which shows just how good the reputation of the agency is. “Ultimately, our business is so competitive, that if you can make it in New York, you can make it anywhere. We are working on a new partnership with our client Amazon that is going to take my company to new heights. We have recently expanded from a media agency to a full service media/creative agency. Building the integration of creative and media will be our focus for the next few years.” Company: Fearless Media Contact: Cara Scharf Contact Email: [email protected] Address: 19 West, 21st Street, Suite 401 NY, NY 10010, USA Phone: 001 646 392 6090 Website: www.fearless-media.com Most Innovative Marketing & Advertising President – North East USA EA170003 Relentlessly curious marketers, specialising in the millennials category. Fearless Media focus on data and analytics with digital at the core.