Franchise Awards 2019

6 Corporate Vision - 2019 Franchise Awards , Sep19326 environment of trust, knowledge and integrity. This does not just mean being efficient in every process, but continually working to optimize systems and utilizing the latest in technology tools to minimize the complexity and chaos that could overrun a company committed to innovation. Not only does Frannexus aim to please the customer first, and the bottom line second, it is able to work with a client throughout the process of taking up a franchise. An inherent advantage of using Frannexus is that it comes with other services as well. Insider knowledge, a reduction in research time, preparation for meetings with the franchisor, an understanding of key franchise terminology and processes as well as critical negotiating tools are just a few of the benefits involved. Combined, they serve to ensure that the client is able to walk away with the best deal possible. In addition to the core of the business, being the facilitator in the acquisition of the best possible franchise model, in every respect, for clients, Frannexus estimates that a wide portion of deals will need additional funding, in addition to investors injection capital, to launch operations. To ensure the success of as many franchise placements as possible, Frannexus will leverage its considerable strategic relationships and make introductions to lenders and third- party financial service operators. To this end, Seth intends to lead Frannexus in a direction of relationship development with well-recognized, domestic and international financial institutions. This is to present the option of utilizing “other people’s money” for franchise acquisitions as part of potential investment portfolio diversification and capital leveraging strategies. It’s no surprise that Seth has been able to see such impressive growth in his business, with the franchise broker and consulting industry in the US seeing an annual revenue of $150 million, and overall growth in the past five years reaching 1.5%. This is not just an industry that is growing but has great potential to grow the more successful it becomes. With only 45% of Americans happy with their jobs, it means the majority are unsatisfied and open to an alternative approach to working. As a country, America has become increasingly warm towards the idea of self-propelled business endeavors, with a plethora of franchise offerings currently available. As with most innovations, it is a fear of the unknown that discourages people from taking advantage of these opportunities, but one of the many functions of Frannexus is removing that fear with its growing list of potential franchisees and franchisors. As an industry leader, Seth is constantly working on new processes and systems for his business, not only to continue its growth but to create a way of working that will encourage the next generation. Frannexus has seen some exciting innovations in the name of creating a unique model that will provide a collaborative work environment for an agency. This agency will contract with seasoned consultant, providing an incubator for those trying to break into the industry. This agency will be specifically designed to facilitate training, support and a databank of recruitment activities and strategies to give others the chance to follow in his successful footsteps. In essence, it will become an agency model for those wanting to be a franchise recruiter and will be the first disruptive model in outsourced franchise development. The future, therefore, is looking bright for Seth and his innovative firm. The next five years seem set for a series of major initiatives that could result in major strategic leaps forward in terms of expansion, innovation and disruption to the way the industry is run. Alongside the other projects he has been working on, Seth has recently engaged with a digital marketing agency to deploy a multi-pronged marketing plan that includes traditional, digital, and social media platforms. The primary focus will be on persona building, educational outreach and the further development of his company’s brand. This strategic initiative sits alongside the continued development opportunities that Seth has already succeeded in finding with the NFL, and he intends to find avenues into working with other organizations such as the MBA, NHL and MLB. Another plan in mind is partnering with outplacement organizations that specialize in career transition options for outplaced executives. The benefit that these experienced individuals could bring to the world of franchising is considerable. The next five years, therefore, will see the further growth of Frannexus, with the development of a strong infrastructure to ensure its secure footing. This involves working with noted experts like Ari Meisel, best- selling author of “The Art of Less Doing” and “The Replaceable Founder” in order to ensure that the business model is one built around optimizing, automating and outsourcing, as well as with his mentor, Michael Gerber, best- selling author of The E-Myth, to ensure that the company is built around standardized processes and systems that ensure a predictable, reproducible, and consistent experience for investors. It’s clear that Seth’s position at the forefront of the franchise consultancy industry is one that is built carefully on a platform of hard work, innovation and practicing what he preaches. He has built up a track record of creating successful franchise owners, and through supporting them in reaching their goals and objectives through business ownership, is able to achieve his own success. The impressive results he has achieved speak volumes to the impressive quality of his work. Company: Frannexus Contact: Seth Lederman Website: www.frannexus.com