Global Business Awards 2026 | 9 Answering the call of retailers and consumers in Australia and all over the world, FMCG International Pty Ltd fills gaps in the household cleaning market through its world-first innovations, especially those relating to wet wipes and toilet-cleaning devices. The company not only supplies these products through a network present in every corner of the world map, it also manufactures them at its exclusive and accredited factories. FMCG’s success in this space comes down to its mix of deep industry knowledge and a proactive approach to its relationships with customers. Remarkably, 80% of the company’s customers have been with it now for 20 years or more, with this group comprising everything from medium-sized companies to much bigger organisations. Standout names from across this group include Selleys, Henkel, Reckitt Benckiser, and Clorox. Spanning such a big operation and seeking to maintain an excellent product supply and the highest standards across it, FMCG is anything but a typical 9–5 organisation. As Wayne told us: “We operate globally and always provide the fastest and most efficient responses to our customers. This often means working irregular hours seven days a week.” For FMCG, the number of hours worked is not the focus. Rather, it is the quality of the work being done during this period, and the impact this has on both its customers and the supply chain. Preserving this level of quality is more important than ever, given the household cleaning market today is saturated by retailer-own brands at one end of the scale and multinational organisations at the other. This has seen small to medium-sized companies squeezed from supermarket shelves, and made it difficult for manufacturers to introduce new and truly innovative products into the lives of retail customers. Because FMCG has built its brand by operating at the intersection of innovation and production, and bringing these groundbreaking ideas to the market as effectively as possible, it is continuing to forge collaborations with new and existing distribution partners and fighting to get its products on shelves all over the world. Innovation continues to define its efforts, seen recently through its latest round of developments. At the centre of is its new product development (NPD) is the introduction of 100% biodegradable wet wipes for kitchens and other such services, with every wipe having a powerful, bubbled, non-scratch surface. This achieves a much higher standard of cleaning than customers get from a typical wet wipe, with the use of biodegradable materials seeing cleaning power increased as the need for harmful chemicals decreases – a clear innovation. However, this is not all. Wayne explained: “FMCG is in the process of introducing world-first cageless rim block that will have superior cleaning performance and 90% less plastic compared with existing toilet rim block products.” This will sit alongside other similar Spearheaded by CEO Wayne Burgis, a leading entrepreneur and new product innovator in the world of household cleaning, FMCG International Pty Ltd is a highly experienced and multifaceted global organisation. Like its CEO, the company’s specialty lies in its reliable and forward-thinking household cleaning products, with the company having a number of best-in-class supplier awards under its belt. We caught up with Wayne for more on the innovation FMCG stands for on the back of its recognition in this year’s edition of the Global Business Awards. Best Household Cleaning Product Innovation Company 2026 products in its range, including the first cistern to block to kill 99.9% of germs, the first rim block to feature a rotating water mill device with 24/7 fragrance, and the first plastic squeezable pen to contain toilet cleaning gel for improved accuracy. These are just some of the pioneering household cleaning products the company has introduced, with many of these already shipping through its expansive distributor network. Looking ahead, the detailed knowledge FMCG International has of this sector, which again stems from the decades of experience that Wayne himself brings to the table, means the company is well aware of the trends and developments impacting this space. FMCG is looking to take these on board, utilising them to shape its NPD activity. A leading household cleaning NPD and supply company, FMCG International Pty Ltd has solidified itself as a true innovator in the field of unique cleaning products since it opened its doors back in 2001. On this, its 25th anniversary, we are delighted to recognise its ongoing commitment to excellence by naming FMCG the Best Household Cleaning Product Innovation Company in the esteemed Global Business Awards 2026. Contact: Wayne Burgis Company: FMCG International Pty Ltd Web Address: https://fmcginternational.com.au/
RkJQdWJsaXNoZXIy MTUyMDQwMA==