HR and Training Awards 2017

16 CORPORATE VISION / 2017 HR & Training Awards , Electude specialises in providing simulation-based, e-learning lessons. We spoke to Thomas Snyder, the Chief Commercial Officer, to learnmore about the firmand the dynamic solutions it provides. Best Automotive e-Learning Company 2017 Founded in 1990 by two automotive instructors who pioneered a new and unprecedented approach to automotive education, today Electude is the world’s leading automotive e-learning solution, used by thousands of schools, companies and governmental organisations in over 50 countries. Thomas talks us through the firm’s solutions in more detail and highlights how it works to meet the varied needs of its clients. “Here at Electude, we understand that automotive students, typically visual and kinaesthetic learners, do not like to read but need to understand the “how and why” of today’s automotive technology. As such, our simulation-based, 3D graphic enriched and gamified e-learning lessons replace static, passive learning tools with an engaging, interactive user-experience that encourages discovery and “learning by doing”. “This innovative solution improves retention and makes learning dynamic, effective, fast and much more fun. Available in over thirty-five languages, we also align our solution to local standards and qualifications, and facilitate personalization to meet individual student’s interests and abilities.” It is the firm’s global reach and flexible solution which marks it out from the rest of the market, as Thomas is eager to emphasise. “What sets us apart is that, whilst almost all of our competitors operate in single-language markets, at Electude our mission is to provide automotive students all over the world with great educational materials. Most of our competitors are still adding digital assets to essentially e-text; we are unique in having designed a truly discovery- based, gamified learning system.” As he looks to the future, Thomas is optimistic as he details how Electude will continue to provide unique solutions which meet its clients’ needs. “Going forward, our goal at Electude is to deepen our market position in automotive and explore broadening into more skilled trades. We will always be in search of the technologies that can make learning better for every learner.” Company: Electude Contact: Thomas Snyder Contact Email: [email protected] Address: 303 Wyman Street, Suite 300, Waltham, MA 02451-1208, USA Phone: +1 781 392 7231 Web Address: www.electude.com Best Automotive e-Learning Company 2017 HR170022 Best Automotive e-Learning Company 2017