CV Issue 1 2018

CORPORATE VISION / Issue 1 2018 45 Eleanor Beaton & Company: Leading the Way for Women in Business g the problems that keep them up at night,” Eleanor says. “We understood that from the get-go, and have spent a disproportionate amount of time listening to our clients, finding out what they want, and then designing step by step curriculum and support to help them get what they need to secure the promotions, negotiate better deals and grow their businesses.” Much of the content Beaton publishes on her blog, or via her podcast, directly addresses the most common problems faced by high performing women at work; navigating politics, boosting confidence and building assertiveness. After having served thousands of professional Contact: Eleanor Beaton Phone: 1.902.792.1850 Email: [email protected] Website: www.eleanorbeaton.com women via the company’s online community and programs, and logging close to 100 interviews with powerhouse women leaders on the Fierce Feminine Leadership podcast, Beaton says she has developed an intricate understanding of why even brilliant, experienced and highly educated women can struggle to make their voices heard in business. “Gender bias is a complex, nuanced issue,” she says. “As a society, we continue to have a love/hate relationship with powerful women.” Meanwhile, many companies continue to enforce policies that fail to take into account the complex roles of working women – and men. These include practices such as scheduling critical networking events or client meetings during breakfast or dinner hours – prime family time for many professional women, who continue to shoulder a disproportionate responsibility for home duties. Beaton says she is deeply honoured to be recognized as Leadership Coach of the Year for Canada by the Corporate Excellence Awards. “As a CEO, I focus on developing my clients and developing my team – it’s wonderful to step back, and savour the success of building a firm that’s having a meaningful impact in the world.” Looking forward, in 2018 Beaton’s focus will be to support more women consultants to cross the seven-figure mark in sales, and bring her signature leadership development programs to support high potential women inside large and mid-size companies who are serious about advancing women internally. “As women in leadership, we’ve come a long way,” Beaton says. “But there’s so much more work to be done.” Beaton and her team are up to the challenge, and as such the future looks bright for Eleanor Beaton & Company.