Issue 1 2019

CORPORATE VISION / Issue 1 2019 31 Another key online retailer, Apple®, has announced that App Store® customers world- wide set new spending records over the holidays, wrapping up a record-breaking year. App Store spending topped $1.22 billion between Christmas Eve and New Year’s Eve. Customers also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record. “The App Store had a re- cord-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Mar- keting. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstand- ing 2018 and kicked off 2019 with a bang.” These contrasting performanc- es show that now more than ever businesses need to move online to truly compete in today’s corporate market. Customers clearly prefer the convenience of shopping online, particularly in the winter when the cold makes them reluctant to leave their homes. From offering services through apps to online shopping solutions, businesses across the corporate landscape should be exploring how they can move their services online to reduce costs on physical premises and increase sales. High Street Suffers Poor Christmas Despite Strong Consumer Spending