Issue 1 2020

CORPORATE VISION / Issue 1 2020 41 , Magnificent Market Research Firm Market research can form the basis for many innovative new developments and services that many people may not have known they needed. Ensuring that amyriad of markets across Africa have access to the research they require is RandomDynamic Resources LTD, heralded as Africa’s Most OutstandingMarket Research Firmof the Year 2019 in Corporate VisionMagazine. We profiled the firm to understandmore about how it achieved that title. A private equity market research company gathering social, opinion, and market data, Random Dynamic Resources is headquartered in Nigeria, with an American subsidiary in Delaware. Providing market research services to more than thirty-five markets across Africa, the firm expertise and deep understanding of African diversity can enrich any project with a wealth of information and research. Functioning with the vision of becoming Africa’s leading firm for field research and operation management, Random Dynamic Resources continues to offer high quality data to help with superior decision-making. Over the years since the firm’s formation, it has helped to serve governments, international development agencies, international research agencies, companies, and organizations both within and outside of the sub-Saharan market. The clients within those markets hail from a multitude of markets, including manufacturing, telecom, health, finance, FMCG, and many others. Whilst some may see fieldwork as a hard task, the team at Random Dynamic Resources thrive on being able to offer a wide variety of both quantitative Nov19413 and qualitative data-gathering services. Having its roots in Africa, the firm understands better than most the difficulties of finding reliable statistics from the rural populations in sub- Saharan Africa. However, that does not stop the firm from doing its utmost to approach each task with the same level of excitement and personalized service to ensure that each research project can benefit. Random Dynamic Resources’ quantitative capabilities can cover door-to-door household surveys, medical studies, retail consumer observations, concept evaluation, opinion polls, and online panels to name but a few. On the other hand, the team can also deliver qualitative field research services such as focus groups, in-depth interviews, home visits, and ethnographies. Throughout every service, the firm’s focus remains on filling a niche in the industries that enlist it. Ever ready to assist a client with market research needs, the team at Random Dynamic Resources can jump into the field and set about gathering exactly what is required. Whether addressing short- or long-term goals, the firm can deliver exceptionally detailed market research results to help clients with timely decision- making and creative thinking. Head Office: 50A Ireakari Estate Road, Isolo, Lagos Nigeria Contact: Paul Nnanwobu Email: [email protected] Telephone: +234 8033255099 Website: www.random-dynamicresources.com