Issue 1 2022

Dec21237 A Record-breaking Approach to Digital Marketing Bespoke Digital Agency Ltd is a marketing agency with two UK-based offices. With results-driven marketing being the name of the game, we find out more from Co-founder & CEO Steve Brennan about how the company keeps up the pace of its year-on-year success, especially as it has won Corporate Vision’s Best Lead-Gen Focused Website Specialists 2022. With a site in London and one in the north, specifically Chorley in Lancashire, Bespoke Digital Agency Ltd (Bespoke) specialises in lead-gen websites and campaigns for service and manufacturing companies, with its main clientele typically having turnovers in the £1-100 million range. Having been around for more than 20 years, the agency is no stranger to success and has generated more than £1 billion of online leads for its clients over the past two decades. In fact, maintaining this status and continuing to achieve record-breaking results for its clients through lead generation is one of the firm’s core values. “Breaking records for our clients helps us achieve record-breaking results for ourselves too - so we measure our retainer clients results every month against agreed goals,” explains Co-founder & CEO, Steve Brennan. “The aim is recordbreaking results for every client, every month.” Another of Bespoke’s core values is ‘right first time’ because Steve and the team understand that results alone are not enough and that for clients to be delighted with their website marketing, the service has to be accurate and efficient too. “Right first time is the mantra,” Steve elaborates. “When our client sees the work we’ve done for them it should be what they expect, and should delight them the first time they see it.” The perfect end result wouldn’t be possible without its stellar team of hardworking and dedicated employees and Steve is keen to sing the praises of his employees. Having been employing developers and marketers for 20 plus years now, he has learned what works and what doesn’t. “The first thing is we understand who fits well in our team - they’re thoughtful, they’re active listeners, they seek to understand clients in depth, they support one another and they’re passionate about digital. The second thing is we feel everybody can and should develop when they join us, they should take a step up on the career ladder.” All new recruits at Bespoke have a three-year development plan, where there is a chance of promotion or significant progression after the initial three years. Steve works with team members to map out the training and goals to be achieved along the journey. “We’ve seen so many success stories, so many people happy in their jobs, knowing they’re developing a truly great career in digital, and we’re delighted for them when they’ve been with us a long time and move on to great things elsewhere,” he enthuses. “Our approach has been nationally recognised too – we’re one of the few digital agencies to have achieved the Investors in People status and we’re proud to have the plaque up on the wall of our office.” During the Covid-19 pandemic and subsequent lockdowns, Steve and the team took time to reassess the agency and direction it was heading in, as did many businesses, using the down-time to reflect on how things could improve. “The lockdowns actually helped us from a business point of view,” he says. “It’s unusual to be presented with a situation where you’re forced to assess your business from top to bottom. We went back to basics with our positioning and marketing messages and began running campaigns focused around helping businesses achieve their lead-gen goals from the very first week of lockdown.” Bespoke has been close to fully booked ever since and recently increased capacity slightly to take on a handful of new clients. “We understand our business much better now, it’s much leaner and more efficient,” Steve adds. “It’s enjoyable to be under pressure to deliver results, it means we fully engage with our clients’ businesses and understand their customers and their products. If we look ahead 10 years we think successful businesses will only buy results-oriented digital marketing so we’re pleased to already be providing that.” One of the more recent successes for Bespoke was being recognised in the Corporate Vision Awards as the Best Lead-Gen Focused Website Specialists 2022 – a prestigious accolade within the sector which is testament to the commitment of the agency and its staff. But Steve and Bespoke aren’t about to rest on their laurels anytime soon - the agency started the year by winning two further large website and lead-gen retainer contracts, as the next generation of clients who’ll see recordbreaking results with their digital marketing join the Bespoke roster. Contact: Steve Brennan Company: Bespoke Digital Agency Ltd Web Address: Steve Brennan, CEO & Co-founder of Bespoke Digital Agency