Corporate Vision Interior Brand Architecture Firm of the Year 2023 – South Africa Multi-faceted, multi-disciplinary group of design companies, Rumour Has It (Pty) Ltd Interior Brand Architecture, specialises in services including interior brand architecture, brand development, and creative design. Bolstered by an experienced team of highly qualified designers, and overseen by a dynamic and strategic leadership team, the staff proudly imagines, develops, and operates with a 360-degree approach that ensures a client’s brand identity and its very DNA are represented across both physical and virtual spaces. As a proud member of the IID and Green Building Council of South Africa, every element of the group’s operations is laser-focused on sustainability, something abundantly apparent across its design and building services. We catch up with Director, Analise De Beer, who provides further insight into the firm and what sets it apart. Rumour Has It (RHi) is a group made up of five independent businesses: RHi Interior Brand Architecture, RHi Curate, RHi Digital & Creative, RHi Connect, and Design In A Box (DIAB). RHi Interior Brand Architecture & RHi Curate collectively focus on the commercial and high-end residential markets, whereas their online interior design platform, DIAB, serves the larger global residential market. RHi’s portfolio is extensive and includes the areas of hospitality, such as boutique hotels, guest houses, and restaurants, as well as the retail, healthcare, heritage, corporate, education, and tourism industries; this in addition to its stellar work with luxury residential homes and development projects. Of its plethora of offerings, RHi Connect is particularly noteworthy. RHi Connect serves as the social responsibility/ enterprise development section of the group, steadfast in its commitment to empowering those women who have been previously disadvantaged to lead better lives thanks to direct economic benefit, mentorship, and skills transfer. This is just one way in which Rumour Has It is pioneering innovation and change for the better across its solutions, and as a leading firm in the industry, the team is constantly striving to positively influence the market, spurring on the next level of design and transformation. At the centre of these successful operations are a series of core values that have been embedded within the team and are apparent in the way clients and business partners are interacted with. As Analise explains, “our mission is to transform and make a meaningful difference with noticeable impact. For our people, our community, the environment, and our clients.” To this end, the forging of strong, meaningful relationships is prioritised with the best suppliers the industry has to offer, resulting in strides being taken in forming the excellent reputation that is enjoyed by the firm today. The highest standards are not only set, but worked towards, with a lasting legacy in mind. Collaboration is key and formulating a thorough design brief with one eye being kept squarely on the budget, serves as the foundation from which all subsequent success is built. Furthermore, RHi holds a firm belief in the “7-second rule”; with first impressions being formed in just 7 seconds, it is important to follow this philosophy to maximise creativity and wholly uphold the values of a client’s company or brand. It is this ethos, along with holistic and sustainable design, an impeccable track record, and the strong and tenured relationships built by the firm that truly sets it apart from others working in the sector. When asked about the internal culture at Rumour Has It, Analise explains, “our internal culture is a dynamic blend of innovation, collaboration, and an unwavering commitment to excellence.” Continuous learning is blended with a sense of belonging, and a mindset of constant improvement is championed, creativity is celebrated, and knowledge thrives, something reflected in the excellent service afforded to clients. As Analise summarises, “as we navigate our industry’s evolving landscape, our culture serves as a compass, guiding us towards new horisons.” Looking ahead to the future, it is the aim of Rumour Has It to toe the line between sustainable growth and retaining the acclaimed, personalised service that is only possible with a small business. Scale is thus not the focal point of expansion, rather it is striking this much-needed balance, remaining agile and embracing opportunities while upholding its innate client-centric nature. As for the immediate future, innovative new projects are soon to be undertaken, technological capabilities enhanced, and client engagement deepened. For Analise, “the upcoming months are poised to be a dynamic chapter, characterised by growth, innovation, and a relentless pursuit of excellence.” Contact: Analise De Beer Company: Rumour Has It (Pty) Ltd Interior Brand Architecture Web Address: www.rumourhasit.co.za
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