Issue 11 2020

Capturing Success Artificial Intelligence is one of the most powerful forces in the world today, with the potential of this new technology still yet to be fully untapped. For businesses, the challenge is application. How does AI apply to me? Named as Best AI Solutions Company of the Year, 2020 in Corporate Vision’s Corporate Excellence Awards, we take a closer look at the team from IDenTV to see how they’ve been able to translate the incredible data potential of video into useful analytics for a host of different sectors. There is little more potent at the moment than the possibilities surrounding Artificial Intelligence. Machine learning has opened many opportunities to firms and companies around the world. For the team at IDenTV, they have applied the unique skillset of this technology on the task of identifying elements from video for the benefit of clients. Video contains an enormous amount of data, contextual metadata or otherwise, and the team at IDenTV can “juice” the information and make it easily available. IDenTV specializes in using computer vision and speech-to-text to generate valuable information. This workload, that would previously be handled by people, can now be done in a fraction of the time with no bias involved at all. It makes the video fully searchable, treating the content as though it is a transcript of a conversation. This incredibly powerful tool has a number of different applications and has been used in a number of different ways. What sets the IDenTV offering apart from its competitors is the ability to provide this service in real-time as well as through looking at historic data. This feature means that IDenTV’s platform is not just a vital security component, but has applications in many other fields too. Businesses involved in sports can use the information the team gathers to established how effective branding is, for instance. Sep20189 Issue 11 2020 9 The IDenTV team has grown quickly, and is currently one of the leading companies in this field, with a proven record for delivering large government and private sector projects. Face recognition, object detection and an impressive capacity for video and aerial analysis means that automation can remove the need for an extensive security team. The efficient and lightweight technology, combined with an easy to use platform, characterizes the approach of the IDenTV team in every respect. The aim has always been to make this technology available to as many people as possible. For those companies that can’t afford a data science team, the obvious solution is IDenTV. Its systems are cloud-based, meaning that it is a SaaS platform. Uploading images of required faces takes moments and allows individuals to be quickly identified every time. The technology involved in IDenTV is not run by clients, meaning that even videos from a phone can be used for analytical data. Because the cloud is so deeply embedded in how IDenTV operates, everything has been made incredibly accessible. Because Artificial Intelligence is such a vast field, the work that IDenTV could be applied to an extremely broad field. The team have focused in on video because it’s predicted to be 80% of what users consume, and as such, gathering data and understanding what people are taking from it is very important. IDenTV is on hand to instruct people on how to monetize a video and hit those key performance indicators that make video such a valuable tool. When people turn to IDenTV, they understand the enormous potential that video data in this field can hold. They know that it could transform a company and that unlocking that information could allow them to make great strides. What the team at IDenTV understand is how to unlock that data so that anyone can access it. It’s an amazing skill which is why they have achieved such significant success. Name: Amro Shihadah Web Address: www.identv.com The technology involved in IDenTV is not run by clients, meaning that even videos from a phone can be used for analytical data. Because the cloud is so deeply embedded in how IDenTV operates, everything has been made incredibly accessible.