Issue 11 2020

Business Powered By Data Within an exceedingly dynamic industry that sees changes in technology and methodologies continuously reshaping data and analytics ecosystems, BitBang is empowering businesses to make data-driven decisions to positively impact business transformation. Established in 2003, BitBang maintains solid partnerships with all the major players in analytics so as to find the best solutions for their clients. BitBang is a Data Management and Data Insights Consulting service, offering MarTech expertise and customer analytics as well as their market leading experience in digital analytics, customer intelligence, measurement consulting and customer experience management to leverage information and enable data-driven business decisions at scale. Since the company’s inception in 2003, BitBang has been committed to empowering businesses of all shapes and sizes to use data effectively to make data-informed decisions at scale and accelerate business transformation through data strategy and execution practices. By helping businesses collect and understand their data methodically and efficiently, BitBang enables their clients to analyse and use findings to drive business forward, rather than working on intuition or gut instinct. In an industry as changeable as data analytics and management, BitBang understands the importance of agility for businesses to stay ahead of new trends, demands and technologies that arise every day. This means that agility is a vital attribute within BitBang itself and the team therefore collaborates closely with clients to understand their needs, constantly adapting and responding to each step in a project. Whether they be in the finance or energy sector, luxury or pharmaceutical, food and beverage or retail, each client is listened to and engaged with fully to establish where they want to take their business next, and how BitBang can help them get there. Within the fast-paced world of online commerce, BitBang relies heavily on their hundred-strong team, which only continues to grow. Dedicated to providing the highest-quality service to clients who are focusing on growing their business, developing customer experiences and bringing a high ROI, the BitBang team are united in their joy for being a part of the growing digital age, developing innovative solutions. For instance, synthesis and analysis are critical for any data- driven company to bring dispersed data together and cognitive interpretation. At BitBang, the team focus on creating a “Data Mosaic” for business success, turning fragmented data into opportunities, by connecting and encompassing four key factors: • Ecosystem: a mosaic of technologies • Process: a mosaic of processes • People: a mosaic of people • Measurement: a mosaic of measurement methodologies Developing these layers to create a complete picture, with no overlaps or gaps, sets the firm one step ahead in helping businesses transform with a data-driven culture. Operating on the company’s fundamental principles of Innovation, Partnership, Trust and Privacy and Consistency and Reliability, BitBang is committed to finding the right solutions for their partners, rather than prioritising selling technology first. Not only does this guarantee customer-driven service for clients, but Sep20145 also opens up new opportunities for BitBang to explore creative solutions tailored to their clients. For BitBang, employees are just as valued as clients and the team prides itself on transparency and collaboration as the key to their success. BitBang encourages its employees to move from team to team to gain experience and develop cross-skills, not just benefiting and keeping employees engaged but creating a collaborative environment within BitBang that enhances their ability to provide the best service to their clients. As BitBang looks ahead with plans to continue growing their network of partners and find new and innovative solutions, it is clear that the team spirit at BitBang will remain as necessary as ever. Having already brought the company seventeen years of successful growth so far, we don’t doubt it will only continue to do so. Contact: Kelly Puffer Web Address: www.bitbang.com By helping businesses collect and understand their data methodically and efficiently, BitBang enables their clients to analyse and use findings to drive business forward, rather than working on intuition or gut instinct.