Corporate Vision Issue 12 2018

50 CORPORATE VISION / Issue 12 2018 , CreativeDrive is a global, independent creative and content production company providing end-to-end content solutions delivered at speed and scale, geo-targeted and optimised for all channels, devices, and platforms. Recently, we caught up with Global CEO of CreativeDrive, Myles Peacock, who provided us with a detailed insight into the innovative firm. Bringing the Best of Tradition into Tomorrow CreativeDrive offers the largest studio network in the world, including a dedicated team of 1200+ award-winning directors, photographers, motion graphic designers, artists, composers, and technologists, app develop- ers and engineers. By marrying talent with technology through its proprietary cloud-based plat- forms, CreativeDrive empowers 100% transparency, increased speed to market, process effi- ciency, and cost-reduction. Working with small compa- nies to Fortune 500 compa- nies, CreativeDrive produces innovative, brand building, high-caliber content that can be scaled, repurposed, used across channels, and geo-targeted for maximum customer engagement. Headquartered in New York City and a Bertram Capital portfolio company, CreativeDrive has global points of presence in the United States, Latin America, Asia and Europe. CreativeDrive specializes in producing customised content that is scalable, localised, and optimised for all channels and platforms globally. The team at CreativeDrive position them- selves as a new model challeng- ing the status quo by co-creating content directly with brands at the scale to meet consumer demand, empower human connections and drive results that increase return on investment. Additional- ly, they are particularly adept at content personalisation because of their first-class talent and skill at leveraging cutting-edge technology to produce geo-tar- geted, optimised content at scale and speed. Going into further detail about the qualities which make CreativeDrive successful, Myles begins by explaining the firm’s award-winning approach to working with clients. “Here at CreativeDrive, our success lies in our nimble, agile, solution orientated approach to address our clients’ business ob- jectives for today and tomorrow. With the traditional model, clients have had to choose two out of three objectives: speed, quality, and cost. CreativeDrive offers clients all three, plus several more critical pieces: the ability to future-proof their content for tomorrow’s consumer experience and optimisation to increase sales. We are continuously reim- agining, evolving, and enhancing the content creation cycle from the creative process to content creation to execution.” Ensuring that the firm are able to deliver their exceptional level of service, is the talented team that forms the backbone of Crea- tiveDrive. When discussing the role the team play in the success of the firm, Myles is keen to highlight the diverse range of creative talents who work at CreativeDrive. CreativeDrive’s success lies within the creative talents of our employees: over 1,200 world- class creators, makers, and doers consisting of storytellers, technologists, app developers, musicians, motion graphic de- signers, filmmakers, designers, stylists, and strategists, to name just a few. At the heart of it all, is the CreativeDrive ecosystem which consists of extraordinary storytellers and exceptionally talented individuals who create content which tells and sells the story, evoking the brand’s narrative through social media, email marketing, e-commerce, apps and more, on any device, in any language, across channels and platforms, globally. Since we are all so interconnected, we are borderless, so the creativity is fuelled not only from outside sources, but from the constant cross-pollination and collabora- tion happening amidst our team and with our clients.” Moving forward, Myles signs off Oct18400 by envisioning what the future holds for the team at Crea- tiveDrive, touching on the excit- ing plans which lie in the pipeline for the award-winning firm. “We have built CreativeDrive to the company it is today through a strategic acquisition strategy that supports our vision of leveraging the best talent coupled with the most innovative technology to continually capitalise on emerg- ing and evolving market trends. As we move into 2019, we will continue to build upon that strategy, while also enhancing our existing expertise in scalable, best-in-class content creation. “In addition to this, we will continue to work with our existing client base on co-creation, while also leveraging industry peers on incubating, ideating, and executing on providing the most cutting-edge content to engage the highly discerning, and ever-evolving consumer. Finally, our creativity and thirst for challenging the status quo are always fuelled by outside inspiration – from art, film, and mu- sic to technology, fashion, beauty, and pop culture. 2019 will be about continually pushing the envelope to become the biggest and best, glob- al, independent content production house and partner.”