Issue 12 2019

CORPORATE VISION / Issue 12 2019 11 , Nov19018 Seeking Out Success Business decisions have always been driven through change and necessity. For some organisations, that means knowing what initiates, affects and influences key decisions, and gaining new leads to gather that information. 4icg are a global lead generation agency, helping clients all over the world generate increased revenue. As we profile the firm, discover why they have been named the UK’s Leading Innovators in Lead Generation for 2019. Headquartered in Glasgow, 4icg is an omni-channel demand generations agency, influencing technology-buying decision mak- ers in more than thirty countries across the world. Home to a data warehouse that works with more than three billion unique data points, the firm boasts an unparalleled level of insight into the technology marketspace for clients to tap into. Keeping a watchful eye on the multitude of data points per client project, this innovative lead generation company has established a refined and smooth model to help clients interact and engage with buyers who are eager to do so themselves. Utilising its matchless levels of industry-specific knowledge, the firm helps clients create performance-driven marketing campaigns that leverage that knowledge in generating tangi- ble sales revenue. With clients including giants such as Google, Microsoft, Amazon and Sage, 4icg has generated upwards of two billion pounds of sales revenue for its clients in the last twelve months; a figure which is set to more than double heading into the next fiscal year. In the years since the firm’s inception, technology vendors and creators alike have begun to take notice of the exceptional results that 4icg were gener- ating within the channel and reseller markets. A consistently outstanding source of high-qual- ity account-based marketing leads for its clients, the firm now provides dedicated resources to some of the largest technology companies in the world today. People are the beating heart of the business, and a myriad of employee benefits have cultivated a culture of welcoming and care for everyone involved. Employees can enjoy extended paid lunch breaks, free fitness classes, free daily breakfasts, and individual training funds. 2019 has been a particularly growth-focused year for the team at 4icg, as the firm saw the successful launch of its European headquarters in Malaga in April. Now established with more than fifty full-time employees, the firm has set its sights squarely on opening new offices in key areas across The Netherlands, Germany, Canada, and the United States. Now is an incredibly exciting time for the team at 4icg, contin- uing its delivery of expertise and innovation in lead generation for clients across the world. Clients are increasingly attracted to working with such an innovative firm, thanks to the excellent knowledge, unique focus on workplace culture, and dedica- tion to employee wellbeing. Company: 4icg Contact: Lorraine Gray Website: www.4icg.com