Issue 12 2019

CORPORATE VISION / Issue 12 2019 9 , Nov19295 Maximizing Talent Dutch scale-up, Lytho is a B2B SaaS solution for digital asset management that grows an extraordinary 100%month onmonth. With impressive results such as these, the teamat Corporate Visionwere keen to discover more about the firm, especially following their recent success as being named as the leading innovators in digital asset management for 2019. This October, the Hague scale-up, Sabern has changed its name to Lytho. Lytho is already the name of the marketing SaaS solution that was launched in May 2019, while the company had already been active in the industry for many years. Since its creation, the SaaS subscrip- tions have grown an impressive 100% month on month, which has led to the decision to contin- ue with one strong international brand, instead of under two separate brands. Lytho is a B2B SaaS solution for digital asset management. The solution offers a brand center, workflow management, as well as a unique create and publish mod- ule. This particular SaaS solution is supported by Adobe Creative Cloud and thus responds to market demand to be able to quickly edit content in Lytho for various digital, social media or print purposes. The possibility to easily create on brand collateral such as social posts, reports, brochures brings a lot of value to their customers and makes Lytho stand out in the digital asset management space. To support the rapid international growth, the firm has had over the years Lytho is due to open additional office in Amsterdam, Berlin and New York, whilst the head office remains located in The Hague (The Netherlands). In addition to this impressive expansion, both Niels Bouwman (CEO) and Moniek Hop (COO) will continue to further shape the firm’s international growth. There have been various studies conducted which have shown that up to 70% of the valuable time of marketers and commu- nication experts is lost due to an inefficient work process. For example chasing colleagues or external agencies for their input, or searching for the right images, logos, videos and text for a task. Lytho thought that it was time to let those marketers do what they are good at, or as the firm calls it “maximizing people’s talents”. In practice, many applications are used interchangeably by organizations, such as Dropbox, Sharepoint, Google Drive and WeTransfer, for sharing and managing files between team members and clients. Over the years, the team at Lytho have gathered customer feedback, which has been the basis of the firm’s development. From the feedback provided, it has revealed there is a strong need for one central place where you can easily find and manage all files, with the user experience that holds the middle between Pinterest and Google. Ultimately, the future looks bright for the team at Lytho as they continue to deliver an exceptional service to clients, using their award-winning solutions and customer feedback to exceed ex- pectations in the years to come. Web Address: www.lytho.com Address: Schenkkade 50, 2595AR, The Hague, The Netherlands