Issue 2 2020

8 CORPORATE VISION / Issue 2 2020 , Software Support Squeezes Success Getting the most out of new software can be incredibly challenging, and finding trustworthy support that is cost-effective canmake all the difference. Winning Corporate Vision’s award for the UK’s Leading InboundMarketing Support Agency in 2020 is HubSnacks by Juice Tactics Ltd. We profiled the company to discover what it did to achieve such success. HubSpot is one of the many CRM services available, aiding businesses of all sizes with matters of marketing, sales and service. HubSnacks helps clients to not only to make the most of their investment in this service, but accelerate their inbound marketing and helping to grow their business faster. With staff receiving certificates from HubSpot, customers can be assured of excellent service. In fact, it is through the impressive support that the team can supply that they have grown their company to be a Diamond Partner and in the top 2% of HubSpot partners in the world. HubSnacks operates through an innovative business model that enables it to supply unlimited HubSpot implementation tasks for an affordable, fixed monthly rate. With no contracts to limit users, they are free to cancel any time. These tasks include CRM configuration, Marketing Hub Onboarding, setting up email automation and performing SEO audits and reports with the advanced SEMRush features to name but a few. This way of working is a result of companies changing the way they want to buy services. HubSnacks has taken the traditional agency business and made it into a product to be sold. This allows the team to be bought, similar to the way Nov19387 in which SaaS has changed how software is bought. It does away with expensive and lengthy agency retainers and replaces it with a subscription for unlimited tasks. Any company that uses HubSpot to manage Inbound Marketing and Sales is able to take advantage of HubSnack’s services, with customers referred by HubSpot or attracted using the Inbound Marketing that has been the secret of HubSpot’s success. As mentioned, any company can take advantage of this service, but the most success has been seen with SaaS providers, finance and FinTech companies, as well as consultancies and information products. These visitors are efficiently converted into leads using HubSpot tools, much like the cobbler’s son wearing the best shoes. Looking forward, the team at HubSnacks are launching a custom store for HubSpot users to pick Template Bundles. The intention is for these bundles to make the business of attracting leads effectively more straightforward and easier to access than hiring a freelance worker. Essentially doing the thinking for them, these bundles have all the elements necessary for creating an effective marketing tool. The creation of a webinar series, for example, would have a bundle including launch pages, thank you pages and emails already partially copywritten in a format to convert. Customers can also receive a HubSpot recipe and funnel diagram. This system is then implemented by HubSnacks. Another addition will be the launch of a Dashboard to enable HubSpot customers to see what tools have been implemented and what else needs to be taken advantage of. Of course, the advent of GDPR laws has made the lives of marketers that much more challenging, with anybody handling data held to a higher level of scrutiny than before. Experts in the implementation of these rules are few and far between, which has been a challenge for HubSnacks. Email marketing is still an effective method of gaining customers but requires skilled and authentic methodology. This is why the importance of Contextual Marketing cannot be overstated. Highly regarded by its partner company and its clients, HubSnacks provides an important service in an innovative way. Most software is capable of doing much more than the end-user often realizes, and this company is committed to ensuring that its customers get as much from their software as possible. This way of thinking is still relatively new in the industry but could well become the way it operates for the foreseeable future. Company: HubSnacks by Juice Tactics Ltd Contact: Ian Horley Web Address: www.hubsnacks.com