Issue 2 2024 | 11 Corporate Visiopn Elemental Holding and Mitsubishi Corporation Agrees to Strategic Partnership in Platinum-Group Metals Recycling Elemental Holding SA (“Elemental”) and Mitsubishi Corporation (“Mitsubishi”) have agreed to form a strategic partnership in platinum-group metals (“PGM”) recycling, covering Elemental’s global operations from collection to refined metal. In an exciting new venture into extreme outdoor exploration, OLPRO announces a ground-breaking collaboration with renowned adventurer Ed Stafford. This partnership unveils a range of tents and sleeping bags, blending OLPRO’s innovative design and sustainable materials with Ed Stafford’s vast experience in the field. By co-creating this range of high-quality, dependable, durable products with a distinctive look at accessible price points they aim to enable friends and family to enjoy more frequent adventures in the great outdoors. The collaborative range features five tents, including 2- and 8-berth tents, and two newly designed sleeping bags. The Ed Stafford OLPRO range provides customers with a wider variety of designs and product features. Using OLTECH® REPRO, a sustainable material crafted from repurposed plastic bottles, these products exemplify the fusion of sustainability and cutting-edge design. The tents are designed featuring rain diverters on zips to keep the inside of the tents warm and dry, and black inners to keep the tents cool and dark for comfortable summer sleeping. “As a brand designed for adventure, it’s been an incredible experience working with one of the world’s best-known adventurers. Working alongside Ed, we’ve developed a range of tents for people who want to get out there and enjoy the outdoors using our innovation and Ed’s experience.” says Daniel Walton, OLPRO CEO. Rooted in a passion for the outdoors, OLPRO is a B-Corp certified camping brand, committed to positively impacting workers, communities, customers, and the planet. Backed by an industryleading lifetime warranty, OLPRO products encourage adventurers to stand up for the planet and stand out with gear designed in the Discover Your Wild Side with the Exclusive Ed Stafford OLPRO Outdoor Range The strategic partnership will combine Elemental’s and Mitsubishi’s expertise and resources in the collection and pre-processing of spent automotive catalytic converters and the smelting, refining and marketing of refined PGM metal. The parties will work together across a number of avenues to scale and grow Elemental’s globally leading PGM recycling business. Elemental has built an integrated PGM smelter / refinery in Southern Poland that uses 100% recycled feedstock, which will make a significant contribution to critical mineral independence in the European Union. Through Elemental’s integrated PGM recycling production chain, the ElementalMitsubishi partnership will aim to deliver the greenest and most sustainable PGMs in the world to its customers. As part of the strategic partnership, Mitsubishi will provide a trade finance working capital facility that will support ramping up of Elemental’s PGM smelter / refinery to full production. Mitsubishi will also make an equity investment in Elemental’s operating subsidiary in the United States. The parties have a clear intent to grow their partnership through further collaboration in PGMs and other metals. Pawel Jarski, CEO and Founder of Elemental, said: “We are excited to establish a strategic partnership with Mitsubishi in our PGM recycling business. Mitsubishi is the leading trader of PGMs in the world and will be able to add significant value to our business through their marketing expertise, global network, balance sheet and reputation. Following the US$290 million equity capital raise completed in January 2023, we are thrilled to add another blue-chip partner to our unique recycling business model. The partnership with Mitsubishi will help us deliver more recycled critical minerals to the European Union and beyond.” Koichiro Takagi, Mineral Resources Trading Division COO of Mitsubishi Corporation, said: “The rise of the hydrogen economy and a global recognition of PGM as critical minerals materially increase PGM’s relevance. Mitsubishi is thrilled to expand our relationship in the PGM recycling business with Elemental, a highly respected and skilled global supplier of recycled PGMs, and to jointly build a responsible and green supply chain of recycled PGM. This partnership will help us strengthen our supply chain and underpin our ability to deliver green PGMs for the growing demand of PGM including from the hydrogen economy. We also view this partnership as a potential step to expand our partnership with Elemental in the recycling business of other critical minerals such as base metals and battery metals on a global basis.” UK for the UK. The Ed Stafford OLPRO collection challenges the economy of ‘disposable’ tents, with products that are developed with durability and dependability in mind. By producing equipment that will withstand frequent use, adventurers can enjoy years of costeffective and life-enhancing outdoor exploration. Ed Stafford, the Guinness World Record holder for walking the length of the Amazon River, played a crucial role in the design, offering insights and feedback throughout the product development process. His adventure and survival knowledge has developed throughout his lifetime, from Scouts as a lad to his years in the army and expeditions in adulthood. The latter being showcased on TV shows such as ‘First Man Out’ and the ‘60 Days’ Series, with his most recent series, ‘Kings of the Jungle,’ airing on Channel 4 later this year. These experiences have enabled him to help OLPRO develop a product range that is truly fit for purpose. “We’ve crafted some great kit based on our shared love for exploration and the outdoors. With many of my experiences being impacted by waste plastic, I’m also thrilled that our collection can repurpose that into durable, adventure-enabling equipment. I’m excited to see adventurers embrace this unique collection.” expresses Ed Stafford. The exclusive Ed Stafford OLPRO range is set to launch in early February 2024, with pre-orders available on OLPROSHOP.COM. This product line is an OLPRO exclusive and will be available to purchase directly from olproshop.com as well as select UK-based retailers and marketplaces, including Mountain Warehouse, Decathlon, and Halfords. Products will be showcased at The National Outdoor Expo in Birmingham in March, and the first stock will arrive in the UK in May.
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