Corporate Vision Issue 3 2018
24 CORPORATE VISION / Issue 3 2018 , Speed Communications is an award-winning, full-service PR and communications consultancy with specialist divisions spanning Business & Corporate, Consumer & Lifestyle and Food &Hospitality. We spoke with Kelly Pepworth, Managing Director of Speed, as we aim to find out more about the firmand the services it offers. Being Brilliant, Every Day Speed Communications is a thinking agency with creativity at its core. This means people are driven by curiosity to get to the heart of the issue, and guided by insight and data to deliver campaigns that not only cut through, but deliver real business impact. The client roster for the firm’s Business & Corporate division sits across three specialist areas: Professional & Financial Services, Manufacturing & Industrial Services and Marketing Technology. Providing a variety of services, the firm’s offerings include: media and trade relations, content strategy and execution, international PR, reputation building and management, leadership profiling and influencer engagement. To define and grow its specialist corporate offer, particularly internationally, Kelly and the team at Speed have built an approach based on creativity, insight, media knowledge and social listening, focusing on business impact not PR outputs. Kelly explains how the company’s understanding of their clients’ industries and their requirements has made it the go to firm. “Here at Speed, we aim to be an agency that can rival any of the established market leaders with a team that is hungrier, more commercially savvy and which promises greater mindshare for our clients. “As a Top 10 B2B PR Agency, we are the top choice for clients looking to find an experienced team of corporate communications consultants that understand the business environment, and how to draw out issues-rich content that will work across the multichannel mix.” With the communication and PR industry constantly evolving, Kelly must make sure that staff are able to adapt to any advances within the industry, and she explains what techniques are employed by staff to ensure the firm stays ahead of emerging developments. “As with all full-service communications agencies, offering strategic campaigns with digital depth is part of our everyday. “Last year saw us expand our focus on driving digital depth, with the appointment of a digital director and standalone team of digital strategists. Supporting account teams and our clients in understanding the role of digital, the new team ensures that we continue to provide sound strategic advice aligned to our clients’ commercial objectives. “Furthermore, we have also formed an internal Studio at the agency responding to the ever-growing client demand for multi-faceted content be that film, podcasts, animation or design. The experienced team works side by side with the PR team, providing clients with a truly integrated offer.” Crucial to the achievements and quality of service delivered at Speed, is the internal culture amongst staff. A thriving working environment means staff are more likely to provide excellence to clients, both in solutions and products, and this is what happens at Speed. Kelly talks us through the ‘three H’s’, as well as the benefits that employees receive when working at the company. “Internally, we aim to build a Healthy, Happy, Hungry team through creating a culture and delivering initiatives which ensure individuals are ambitious, healthy, committed and hungry to succeed. “Additionally, we believe in the principle of lifelong learning and as such, we heavily invest in training for all levels through the Speed Drivers Academy to support 1802CV26 learning and development at every level. In 2017, every member of our 50+ strong team received an average of 90hrs of training. We provide a health benefits package to all staff once through probation, which offers staff up to £900 worth of free medical and complimentary health appointments. “Lastly, our Family Love programme, which kicked off in 2017, focuses on a series of initiatives looking at bettering work-life balance, particularly for part-time workers, parents and staff members coming back to work after children or sickness.” In her concluding comments, Kelly predicts what developments will arise within the industry, and signs off by outlining how the team at Speed will adapt around these. Prepared for eventuality, there are exciting times ahead for Speed. “Ultimately, as PR consultants, we are communicators that understand how to pull a business message through and credibly position it across the right channels. That description could equally be said for a marketer, so the lines are continually blurring between PR and marketing as media converges. “The ability to navigate news, reputation and deliver influence
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