Corporate Vision Issue 3 2018

28 CORPORATE VISION / Issue 3 2018 , NOVA Probiotics has been formulating andmanufacturing premium, hypoallergenic probiotic supplements for over 20 years. We invited Dr. Andre Levy to tell us about the organisations and its offers. Offering the Essentials of Life NOVA operates with a primary mission is to better the quality of life of as many people as possible. Many people using NOVA probiotics supplements suffer from often debilitating chronic illnesses, like Crohn’s disease or Irritable bowel syndrome. The company’s aim is to create a product that will alleviate the burden they endure by reducing the symptoms on the long term, and this applies to everyone, as probiotics work as much on the preventive as they do on the curative side. A wide array of products allows the firm to help as many different types of people as possible. With innovation running through the firm, NOVAmust work with a variety of clients and patients, including healthcare practitioners, pharmacies, hospitals, health food stores and veterinary clinics across North America and Europe. Working hard to keep these clients satisfied, Andre explains what steps the firm must take to ensure clients receive the best possible outcome. “Working in the Healthcare industry, customer satisfaction is always NOVA’s top priority. Extensive R&D allows us to ensure that every product we put on the market is both highly efficient and accessible to everyone. All our new projects are destined to better the quality and availability of our products, following scientific discoveries closely to make sure all our formulae and production methods are up to date and as good as they can possibly be.” Operating in such a competitive market like the Healthcare sector, it is important that NOVA Probiotics is able to stand out. Andre explains what factors help the company to stand out in the market and attract the best business, as well as do best for the patients. “Compared to other companies in the industry, NOVA offers a unique product. While most probiotics require refrigeration, NOVA’s formulae remain shelf stable thanks to a special protective matrix used to microencapsulate the bacteria, as well as an overdose to ensure that at any point before the expiry date, the concentration within the capsule is as high or higher than advertised. The capsules themselves are acid resistant with a targeted delivery system to the intestines, the primary site of action of the bacteria. “Furthermore, NOVA offers an entirely vegan, cruelty-free line of probiotics, using specially developed fruit and plant based growth mediums as opposed to traditional milk based ones. All of these factors, along with both Kosher and Halal certifications, align with NOVA’s philosophy: bringing the highest quality product possible and making it accessible to everyone.” Placing a firm emphasis on its R&D team, the dynamic team employed by NOVA enables the company to always stay one step ahead of any advances which may arise within the industry. Andre believes that the team at NOVA produce the best products they can. “A highly dynamic R&D team working in state-of-the-art facility, allows us to make sure the products are as current and as good as they can be. While the probiotics industry is not new, multiple discoveries on multiple strains are made week after week. By having the best product, means staying current with all new developments and potentially altering the formula to better reflect the current state of knowledge, always with extensive in-lab cruelty-free testing to ensure that with each new iteration of the formula or modification in the production process the product is only stronger and more efficient.” Ultimately, with new technology being developed on a daily basis, the team at NOVA are constantly adapting to new regulations and new processes which will help them produce even more quality products. Andre predicts what further developments will arise in the market, and he believes that the attitudes and internal culture at NOVA provides an excellent platform for the firm to build on going forwards. “Moving forward, Probiotics remain an emerging industry and as such major changes are expected to come in the future as more and 1802CV48 more discoveries are made. At NOVA, these changes are met with excitement and we are always ready to change to reflect the current state of the industry and stay ahead of the market. This attitude alone allows us to move forward and ensure that we are not left behind the times, as we work actively to meet the newest standards every day. As new strains, new growth mediums, new technologies appear, NOVA remains ready to exploit every new breakthrough to its full extent, and that reflects on our products and our customers’ health.” Contact: Dr Andre Levy Address: 4910 Piedmont, Montreal, Quebec, H3V 1E2, Canada Phone:1877-449-NOVA Web Address: novaprobiotics.com

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