Issue 3 2021

without all of them. Each works in tandem with the others to create an environment in which site traffic is fostered in the best possible way. There are ways in which Bruce Clay Inc. can help, such as training, PPC, social media, content, and overall guidance. For instance, the SEO training course that the firm provides is online, meaning that clients can take it at their own pace. Another option is to have clients pay for PPC advertisements, or pay-per-click advertisements. Bruce Clay Inc.’s PPC program is a full-service management program where the client owns the account and the firm does all the management work. It includes both PPC and Paid Social Media programs, so advertisements in Facebook and other platforms are also serviced under the same program. Social media has quickly established itself as a major force to be reckoned with in modern society, influencing everything from corporate business to politics, and beyond. Specifically, Bruce Clay Inc. focuses its efforts on social media advertisements, and how to turns leads into conversions. Everything about social media feeds off buzz, whether it be buzz around a business, a headline, a news article, a life event, or something else entirely. Particularly regarding a business, there is a social media buzz around service and shareable content. That requires a content strategy and SEO, which in turn requires a keyword, theme, and hierarchy strategy. Again, that in turn requires persona development before the cycle starts again. There is a never-ending cycle of social media buzz that is generated by shareable content. Social media, without some trustworthy content behind it, is nothing more than a wasted opportunity. Bruce Clay Inc. takes the initiative and seizes the plethora of SEO opportunities that are out there. In the social media marketing and advertising space, the power lies with shared content. Bruce Clay Inc. helps with clients with their content needs, but as part of a larger and more cohesive program. If the client wants content, that is where the program can start, but content alone is not a solution. The firm analyses an existing website, discovering content gaps and identifying keywords, variants, and questions that need to be answered. From there, the firm also uses its patent-pending tools to determine page length and keyword density, before creating a draft to client specifications. After the client has approved the draft, Bruce Clay Inc. then finishes the job with images, references, and videos as appropriate, all of which is peppered with tags, strategic links, keywords, variants, and more. In essence, every single project is unique because every client is unique. The projects that Bruce Clay Inc. takes on are each customised for a client’s specific needs, and that is why the firm does not offer traditional and ineffective packages. Instead, it takes the time to carefully and meticulously identify any next steps, focusing on ensuring that those are all met in four-week periods. Now is the perfect time to get on board with what Bruce Clay Inc. is doing. The world has never been more digital than it is now, and being optimised for search engines is the quickest way to ensure that a business is found. Yet, 2020 was a year quite unlike any other before it. The introduction of COVID-19 into society has left many businesses wondering what is next. Fortunately, Bruce Clay Inc. has worked quickly to ensure that it is prepared for the future. As a part of the pivot due to COVID-19, Bruce Clay Inc. made the decision to pivot from entirely classroom-based training and learning, to most online training for search engine optimisation. In fact, just recently, the firm has launched its new training program, and it is perfect for those looking to jump into the world of SEO. Having been live since March 15th, 2021, this new SEO course from Bruce Clay Inc. is online and not a live classroom recording. Instead, it allows users to take things at their own pace, starting and stopping where they need to in order to catch up. Whilst there are some things missing, such as the additional videos, Mr Clay’s exceptionally humorous jokes, insightful stories, and the morning Q&A session, this online course does have everything that a learner could need in getting into SEO and finding out more about what it is, and why it is imperative for a business to succeed in the twenty-first century. Those who want the added extras as part of the real-life classroom experience can have them, with a physical course that is tentatively planned for late summer in 2021. Of course, things are subject to change, but the hope is that Bruce Clay Inc. will be back to teaching people the way it is used to. At present, the newest course offering from Bruce Clay Inc. is for general audiences and is priced at $1795. The online class contains many different sections, and takes over fifteen hours at normal playback speed. In addition, the program includes monthly live Q&A sessions with Bruce Clay, mini-courses covering in-depth topics such as siloing, ask-us-anything style videos, a discussion forum, and even a subscription to the firm’s own SEOToolSet® software tools. For those who have decided to take the course in a group or as part of a corporate entity, there are both multiple student and corporate discounts that can be applied to the fees of the course. This course is significant, for both Bruce Clay Inc., and the students that enroll. Everybody has a chance at learning something or gaining something. Over the firm’s lifetime, thousands of students have take the classroom courses with rave results, and this is surely yet another feather to the already well-decorated cap that Mr Clay has. There can be no denying the power of technology and of search engines in the world today, which is something that Bruce Clay Inc. has sought to convey to its clients for over a quarter of a century. As technology has come and gone, this firm has stood tall and proud at the forefront of what this relatively new industry can do for people. Bruce Clay Inc. is a truly outstanding business, and one that deserves every success as it transitions from classroom courses to online courses. There are a myriad of businesses out there that need help in achieving all that they can through the power of SEO and search engine marketing, and Mr Clay’s team of experts stand ready to deliver that help in the best possible way. Company: Bruce Clay Inc. Contact: Bruce Clay Website: Over the firm’s lifetime, thousands of students have take the classroom courses with rave results, and this is surely yet another feather to the already welldecorated cap that Mr Clay has.