Jun20097 On Your Bike Four continents, forty cities, 7,000 stations, 90,000 bikes and 400 million rides so far – the numbers say a lot for PBSC Urban Solutions, the Montreal-based innovator that has been creating customised, sustainable bike share systems since 2008. Embracing the collective power of micromobility, PBSC is the leader of its market, on a mission to use cutting-edge technology, engineering, and design to get people moving, make cities smarter, and protect the health of Planet Earth. PBSC’s bike systems use a combination of traditional bicycles like the FIT and award-winning ICONIC, as well as electric bikes such as the BOOST and E-FIT that are powered by solar and electric-charging stations. The technology that powers these systems has been masterfully built inhouse by PBSC to suit clients and end-users alike, enabling the creation of user-friendly applications and developing intelligent features such as fast smart-charging stations that can charge several e-bikes at once, prioritising those with lower battery levels. Integrating an MaaS (mobility as a service) feature into its system, PBSC has been able to not only put years of research into innovating the bikes and stations, but the entirety of the back end and tech support systems too. PBSC Comet integrates the latest in technological advancements to enable cities to monitor their bike-share systems in real-time, giving them access to useful data that allows them to boost the efficiency and effectivity of their systems. Heavy investment in R&D has paid off in transparent, cloud-based management software systems that puts clients fully in control of the micromobility programmes that are operational in their city. To that end, therefore, PBSC works in close collaboration with city officials and operators to determine what their cities and citizens are looking for from micromobility solutions. By listening to their clients and keeping a figure on the pulse of innovation, PBSC is able to stay ahead of the curve, evolving its offering constantly to best serve their cities and to promote micromobility systems in more locations around the world. PBSC Urban Solutions is the world leading station-based bike-share provider operating in more than forty cities worldwide to provide cleaner, healthier, and more fun means of transport for modern city living. We take a closer look at the Montreal-based firm that is promoting the collective power of the bike-share. Issue 3 2021 41 Consequently, PBSC is currently exploring more opportunities within multi-modal infrastructure such as an adapted system to dock and recharge other modes of shared micromobility like e-scooters. As a medium-sized business, PBSC can adapt its services and offerings with agility, deploying the next big thing to customers quickly and ahead of the rest of the market. This is not to suggest that the process is simple, as the many moving parts such as stations, bikes, software, manufacturing facilities and more that make up PBSC’s logistics and supply chains present complexities and require a great deal of organisation. Fortunately, PBSC’s cohesive team of experts are well-equipped for the role, working in unity towards a clear vision to develop world-class products that can contribute to a greener, healthier future. The team is central to the firm’s successes so far, with each individual member valued for their unique contributions to the culture of positivity and productivity that surrounds PBSC. Comprising multicultural, innovative, empathetic and tech-savvy thinkers driven by client satisfaction and a shared vision of a better future, the PBSC team is given the space to thrive, whether they are the head office in Longueil or in Montreal’s tech hub, the Mile End. Through regular team activities and training sessions, PBSC has cultivated a healthy, collaborative environment that fosters innovative solutions. These solutions have seen long-term benefits for clients, end-users and the team itself, with operations streamlined for efficiency to enable effortless excellence across the business as a whole, beginning with the innovative inventory system that PBSC has pioneered in its warehouse. Moreover, the firm sources materials from all over the world, prioritising direct contact with sustainable manufacturers to ensure transparency and good practice from manufacturing to distribution to end-use. Thus, staying constantly at the fore of technological innovation, PBSC is leading a revolution in sustainable city living, riding into a healthier future that is eco-friendly, efficient, and fun. We look forward to seeing where the innovation of PBSC will lead us in the next generation of urban transport. Company: PBSC Urban Solutions Contact: Eliot Mrejen Website: www.pbsc.com
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