Corporate Vision Issue 4

32 CORPORATE VISION / Issue 4 2018 , Routes 4Media is a leading digital marketing and advertising agency, based in London. We spoke to Founder &Managing Director, Ben Keighley as we aim to find out more about the innovative techniques that the agency uses to produce fantastic results. Mapping the Route to Media Success Founded in 2012, with the goal of providing results-driven social media marketing to SMEs, Routes 4 Media has quickly grown into a team of 20+, providing a range of digital marketing and advertising services to ambitious businesses and household names around the world. The core services that the team provide, include social media marketing/advertising, search engine optimisation, Google AdWords, email marketing, as well as other areas of digital marketing. Alongside its ability to deliver results which improve the business of the company, the team also provides exceptional customer service to clients. This is particularly evident when the company undertakes a new project, and Ben mentions what methods are used in order to ensure the client receives the best possible outcome. “When starting with a new client, we follow a step by step process, which we have fine-tuned over the years, and which always leads to the best possible outcome. We start off with an initial call or meeting, involving the key stakeholders, to identify the objectives and any problems that need solving. Our strategy team then gets to work on creating a strategy geared towards the client’s goals. This is a process which needs involvement from the client, and then a final sign off before any marketing activity starts. Once signed off, we will set about implementing the strategy, regularly reviewing progress against set KPIs, adjusting the plans based on data collected and of course on-going communication with the client, throughout the entire process.” Placing a firm emphasis on putting the client first, Ben explains that Route 4 Media’s mission is to always add value to its client’s business. It is this vision, along with the team’s experience which helps the agency to really stand out from its competitors, something Ben is keen to point out. “Here at Routes 4 Media, our mission, always, is to add value to our client’s businesses. This usually means driving sales and generating new business, but it can also mean, being involved in our client’s strategic decision making. We love to make a real tangible positive impact on our client’s businesses and lives, as this is what drives us.” “Ensuring we are able to deliver real results, have a very agile experienced team in place and provide excellent value for money, on rolling monthly contracts. What’s not to love? Seriously though, with all the noise that you get within the marketing world, we aim to cut through that, by just delivering for our clients.” Operating within this competitive and ever evolving industry, Ben 1804CV10 stresses the importance of staying on top of any developments and adapting accordingly, in order to establish the company as a leader within the industry. “The digital marketing and advertising industries change daily on a global basis. Staying on top of these changes, and making them benefit our clients has been a key to our success. A large amount of what we do, is within social media advertising, so even a small change in policy from one of the social networks, has a real impact on a business which utilises these channels. So, it is important that we are aware of these changes, and capitalise on them, for our clients. “Recruitment and new team member onboarding is an important part of this, and the processes that we have in place mean that any new team members are bought into our goal of providing value to our clients, from an early stage. Subsequently, I believe that a combination of things allows us to attract the very best talent. Our mission and values are certainly the first. People like to work for a company with a great mission and a long-term vision that excites them, and I believe that we do this.” Regarding what the future holds for Routes 4 Media, Ben tells us excitedly about a recent project that the team has just launched, as well as hinting at future expansion in terms of the company’s client base. With the agency heading in the right direction, Ben believes that his team can help any ambitious business to continue to grow their business. “Ultimately, we plan on continuing to grow our client base globally and provide our clients with results and excellent service. Also, we have just launched JaveLinks. com, a SaaS product. Javelinks is a smart link creator that allows marketers to retarget any URL, create intermission pages, and popup overlays on any website. Clients can share content that engages visitors and strategically place call-to-actions in a location that will get more visibility and more website traffic. It is free to try, so check it out!” Contact: Ben Keighley Address: The Dock, Tobacco Dock Tobacco Quay, Wapping Lane, London, E1W 2SF, UK Phone: 020 8720 6992 Website: www.Routes4Media.com